))
The Science and Sass Behind Exceptional B2B Branding with Christine Chartier
Manage episode 494981040 series 3659199
Look Left Marketing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Look Left Marketing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What’s a brand really worth in enterprise tech? If you think it starts and ends with a logo, Christine Chartier is here to change your mind. With nearly two decades of experience at powerhouse companies like Intel, Oracle and Aerospike, Christine Bryan Scanlon to unpack what brand means in B2B — and why it should be a key lever in your go-to-market strategy. This lively conversation covers trademarks, emotion, mascot dogs in space and why the best brands start movements, not just sales.
- 00:49 – What a Brand Really Is
- 02:50 – Why Enterprise Tech Brands Often Cling to Their Category
- 03:53 – The Practical Reasons Behind Naming Conventions
- 05:49 – How Long It takes to Build a Brand
- 07:35 – Bringing Playfulness Into B2B Branding
- 10:08 – The Power of Mascots and Emotional Connection
- 13:04 – Brand Differentiation in a Sea of Sameness
- 16:06 – How NVIDIA Became a Masterclass in Brand Transformation
- 17:23 – Founders as Brands — Helpful or Hazardous?
- 19:31 – Christine’s Top Takeaway for Brand Leaders
Connect with Christine Chartier
Connect with Look Left Marketing
Website
12 에피소드
공유
