The B2B Tech Founders Lounge is a daily podcast, where we bring you incredible founder stories from the tech world, sharing the smartest strategies for scaling in today's rapidly evolving landscape. If you're an experienced business leader in the tech or SaaS industry, gearing up for the next phase of massive growth, you're just like our audience. We cater to unconventional thinkers like you, ready to take their ventures to new heights. We're on the lookout for outstanding podcast guests, an ...
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Welcome to B2B Tech Marketing Talks podcast presented by Filament. This series is tailored specifically for B2B marketing leaders working in the technology industry. In each episode, we will bring you insightful interviews with leading marketing and channel leaders. Our engaging conversations cover a range of topics related to B2B tech marketing, including the latest B2B marketing trends, effective partner marketing strategies, data-driven marketing and best practices for channel marketing. ...
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Want to be the first to know about new technology before it becomes mainstream? Whether you’re an IT professional, CIO, an investor in tech companies, or even a computer science student, this podcast will bring you the information you need to stay relevant and be successful in the tech industry from some of the top people and companies in the world. Episodes will feature topics such as IoT, cloud evolution, augmented reality, the future of artificial intelligence, improving ROI and more.
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Napier‘s take on the world of B2B marketing and PR, with a particular focus on Europe. For more information about Napier and the services we offer B2B technology clients visit www.napierb2b.com.
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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In e ...
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Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software. Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential c ...
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Welcome to "Tech Solutions for B2B Excellence," the go-to podcast for B2B professionals navigating the dynamic landscape of Information Technology. In this series, we delve into the world of cutting-edge IT solutions and services designed specifically for business-to-business enterprises.
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Explore the cutting-edge of B2B audio content marketing, and discover the latest tools and techniques to grow your business with A.I. generated audio. Learn how to use A.I. powered tools to produce audio content at scale, consistently and cost-effectively, for customers worldwide. The Voice Tech Podcast is hosted by Carl Robinson, an experienced podcast startup founder and podcast producer. Each episode covers practical techniques for audio content production in the A.I. age, and helps you b ...
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38 - Navigating the AI Landscape: The Future of Content Quality Assurance with Originality.AI's Jon Gillham
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20:15Your host, Liudmila Kiseleva, talks with the Founder of Originality.AI, Jon Gillham. Jon shares his journey from mechanical engineering to tech entrepreneurship, highlighting the challenges in content quality assurance that led to the creation of Originality AI. The tool offers features such as AI detection, plagiarism checks, factual accuracy, and…
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#163 - Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA
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42:47Get insight into the next evolution in marketing with Ari Capogeannis, Director of Revenue Marketing at NVIDIA. Ari shares his sophisticated, yet simple, approach to marketing that revolutionises what marketing can offer to an organisation. You’ll learn how AI and data analytics are transforming marketing from a traditional practice into the data h…
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15. SaaS Value Proposition with Gil Rogers (GR7 Marketing)
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36:55The theme of our 15th podcast episode is SaaS Value Proposition. Joining our host Jeremy Balius to discuss all things marketing in a community and community management is Gil Rogers from GR7 Marketing. Summary In this conversation, Gil Rogers shares his journey from an admissions counselor to a fractional CMO in the ed tech space. He discusses the …
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Don’t let migrating to the cloud intimidate you. Leverage AWS offerings and team up with Ingram Micro. Shelby Skrhak speaks with Casey Piegzik, sr. partner solutions architect at AWS, about: - The definition of the AWS optimization licensing assessment (OLA) - Where Ingram Micro supports the OLA process - Why partners should consider leveraging the…
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37 - The Art of Guerrilla Marketing: Securing Enterprise Clients with PinMeTo's Daniel Melkersson
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16:37Your host, Liudmila Kiseleva, talks with the Co-Founder and Board Member of PinMeTo, Daniel Melkersson. Daniel shares his entrepreneurial journey, detailing how he and his co-founders created PM2 to improve business listing tools for local marketing. He discusses the challenges of scaling the company, particularly in securing enterprise clients, an…
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Mike is joined by Dan Ruby, VP of Marketing at Noble9, a leading reliability platform that helps manage and monitor application reliability. Dan discusses the challenges of marketing a product that aims to keep issues unnoticed by end users and how storytelling can make a traditionally "unexciting" product compelling and engaging. The conversation …
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#162 - Why marketing trends won't work for you, with Jodi Norris
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8:48There are mountains of marketing advice available to B2B marketers, including this podcast! But how do you distinguish between marketing fluff and marketing foundation? What trends should you ignore, and which should you pick up? This episode dives into a theory of extrapolation, looking at how variables impact whether someone else’s marketing will…
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36 - From Hobby Projects to Enterprise Solutions: Bridging the AI Gap with Planorama Design's Matt Genovese
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23:31Your host, Liudmila Kiseleva, talks with the CEO of Planorama Design, Matt Genovese. Matt discusses the importance of reducing complexity in product design, particularly in software development, to ensure user-friendly experiences. He introduces Planorama's middleware solution, Flash Query, simplifying AI integration for enterprise applications. Ma…
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Ready to adapt faster, work smarter and perform better? You’re in the right place. Shelby Skrhak speaks with Pam Johnson, director, America’s Business Applications Marketing at Microsoft, about: The definition of CloudAscent data The top three differentiating aspects of Business Central How Copilot within Business Central boosts productivity To joi…
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You don’t have to go into the AI landscape blind. You can have a comprehensive structure at your back to best navigate new software to achieve the business results you want for your company and end users. Shelby Skrhak speaks with John McNelly, sr. technical enablement engineer, and Joyce Hofman, global director, Artificial Intelligence & Innovatio…
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Navigating the Future of Marketing: Insights from a Fractional CMO - Andy Culligan
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33:22Ever wondered what a Fractional CMO does? Andy Culligan dives into the fascinating world of Fractional CMOs. He walks us through his career journey and explains how his role has become a game-changer in today’s fast-paced marketing landscape. Andy discusses the benefits of hiring a Fractional CMO compared to a full-time employee and shares valuable…
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Unleashing the power of Business Central: Supporting SMBs
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17:46You don’t have to wait for a program that integrates seamlessly with Microsoft 365, Microsoft Dynamic and offers top-tier AI and security from a single console—it’s here. Shelby Skrhak speaks with Pam Johnson, director, America’s Business Applications Marketing at Microsoft, about: Defining Microsoft's Business Central offering Common pain points f…
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35 - How World AI is Turning Ordinary Cameras into Lifesavers with VOLT AI's Egor Olteanu
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24:11Your host, Liudmila Kiseleva, talks with the Co-Founder and CEO of VOLT AI, Egor Olteanu. Egor shares his journey from a U.S. Army veteran to a Google employee, and eventually to a tech entrepreneur. Egor highlights World’s AI technology, which integrates with existing security systems to enhance threat detection, particularly in educational settin…
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Microsoft understands the needs of their partners, and the Azure Arc offering provides an ideal bridge to enhanced security, reduced costs, and reduced operational burdens. Shelby Skrhak speaks with Stephanie Brown, Customer Experience Representative, Paul Becker, Sr. Sales Engineer, and Sean Wilson, Sr. Sales Engineer, all of Ingram Micro, about: …
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Navigating the AWS ecosystem can be daunting. With the AWS Accelerated Development Program—funded by AWS and Ingram Micro—partners don’t have to do it alone. Shelby Skrhak speaks with Tad Davis, growth solutions advisor at Ingram Micro, about: How the AWS Accelerated Development Program operates Who the AWS Accelerated Development Program is for Wh…
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#162 - How to think about marketing strategy with Colin Lewis
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34:10This episode provides a breakdown of strategy - how to think about strategy to get internal support and ensure marketing success. Jodi and Colin discuss the power of language, the art of persuasion, and tips to using language to better persuade.저자 Jodi Norris
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Cybersecurity is a constant game of iteration, adaptation and innovation. Don’t let your system get left behind—stay on top of what’s new, and remember the bad actors are learning just like you. Shelby Skrhak speaks with Luis Palacio, Director, OT Channels at Fortinet, about: The definition of operational technology (OT) Insights from Fortinet’s an…
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Building Relationships in Digital PR - Vince Nero - BuzzStream
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31:23Vince Nero, Director of Content Marketing at BuzzStream discusses the changing landscape of digital PR and SEO. Learn how BuzzStream helps marketers build strong relationships with journalists and navigate the evolving landscape of digital outreach. Vince discusses the importance of personalization in email marketing, the impact of recent Google up…
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For the first time in 22 years, Cisco is making significant changes to their partner program. They went into more detail at the recent Cisco Partner Summit, and it looks like Cisco partners are in for a different type of collaboration. Shelby Skrhak speaks with Bobby Young, Sr. Technical Enablement Engineer at Ingram Micro, about: How the Cisco Par…
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Lead Generation: The Power of Quiz Marketing - Maxwell Nee - ScoreApp
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22:56Maxwell Nee, Chief Revenue Officer at ScoreApp, joins Mike to discuss quiz marketing and how businesses can engage potential customers through interactive quizzes that not only entertain but also provide valuable insights into their needs. Maxwell shares his thoughts on the evolving marketing landscape and emphasizes the importance of personal conn…
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#161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter
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11:57On this special episode of the FINITE Podcast, you'll hear from our regular host, Jodi Norris. After sifting through the abundance of B2B marketing predictions that arise at the end of each year, Jodi shares her critical thoughts - the predictions she thinks we should take seriously, and the ones we should take with a pinch of salt. You can connect…
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Cybersecurity is more than just backup and recovery—it’s also business continuity and finding effective ways of keeping data secure and operations running smoothly. Shelby Skrhak speaks with Michael St-Jean, global partner business executive at Red Hat, about: How Red Hat supports business continuity How Veeam Kasten ties into OpenShift What partne…
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The Future of Marketing through Gifting and Direct Mail - Kris Rudeegraap - Sendoso
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23:34Kris Rudeegraap, Co-CEO and Co-Founder of Sendoso, shares how his experience in software sales led him to create a platform simplifying personalized gifting and direct mail. With global fulfillment centers and a robust marketplace, Sendoso helps marketers connect with prospects more effectively by leveraging personalization. Kris highlights Sendoso…
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#160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia
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27:11Dive into the crucial topic of digital accessibility with expert insights from Jennifer Griffin Smith, CMO at Acquia. Discover how a lack of accessibility on your website could be impacting your business, potentially slashing conversions by 17%. Jennifer shares her invaluable knowledge on improving website accessibility and offers practical tips to…
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Build Trust: The Secret to Closing Sales Effectively - Sophie Neate - ABB
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25:17Mike is joined by Sophie Neate, Global Head of Digital Marketing and Content at ABB Electrification. Sophie dives into her career journey and offers a glimpse into the strategies that set ABB apart. She discusses how ABB leverages its strengths across industries to deliver value to a broad audience and how it strategically communicates to different…
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Go-To-Market Strategy and Social Media for B2B - Andy Lambert - Adobe
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30:35Andy Lambert, Senior Product Marketing Manager, at Adobe and founder of ContentCal, a social media marketing tool acquired by Adobe in 2021, shares his insights into the intricacies of navigating acquisitions and shares his thoughts on effective go-to-market strategies. He offers some great ideas on how to leverage social media in the B2B space, al…
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#159 - Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity
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23:53Do you ever wonder whether your agency is the right fit? Or are you looking for a new agency at the moment? This episode will help teach you what great client service looks like, and what you should expect from your agency partnerships. It’ll give you a checklist for success, to help you decide whether your agency is working, and how to decide betw…
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Exploring the State of Hyperscalers in the Marketplace
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21:49The cloud isn’t going anywhere. As hyperscalers continue to rise, now is the time to determine where you fit into the cloud landscape and how to best position your services to meet end-user needs. Shelby Skrhak speaks with Laurent Haccoun, category business manager modern infrastructure solutions, Darryl Oliver, director, global cloud portfolio dev…
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#158 - Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank
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23:50Valentina Kristensen is Corporate Affairs Director at OakNorth Bank, a fintech challenger that has rapidly grown into a financial legacy. With firsthand experience from OakNorth's early days, Valentina shares her journey of joining the company and how her role has evolved as the bank has scaled. Valentina offers valuable advice for those starting t…
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34 - The Role of AI in Revolutionizing Idea Management for Modern Businesses with IdeaScale's Nick Jain
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18:54Your host, Liudmila Kiseleva, talks with the CEO of IdeaScale, Nick Jain. Nick shares his journey from Wall Street investor to tech CEO, leading IdeaScale, the largest innovation software company globally. They discuss IdeaScale's origins, its role in fostering innovation within large organizations, and its crowdsourcing features that help collect …
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Simplifying SEO: How to Demystify Search Engine Optimization - Moz
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41:17Ethan Hays, General Manager at Moz, dives into the world of SEO. He shares his insights on simplifying SEO and the importance of democratising it within organisations, ensuring all stakeholders recognise its value. Ethan compares the dynamics of startups and large enterprises, as well as the cultural differences between East and West Coast marketin…
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Partners are in good hands with Cisco’s consistent attention to detail and constant innovation and that includes their Partner Specializations resources. Shelby Skrhak speaks with Bobby Young, Sr. Technical Enablement Engineer at Ingram Micro, about: How Partner Specializations support end users Why Cisco shifted from Architectures to Partner Speci…
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Microsoft is staying on top of streamlining business operations with Copilot and Microsoft Business Central, designed for momentum-based workflows and saving time without losing quality. Shelby Skrhak speaks with Pam Johnson, director of partner marketing at Microsoft, about: Basic Microsoft Business Central functions What Microsoft Business Centra…
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14. Community Marketing with Kendall Breitman (Riverside.fm)
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36:40The theme of our 14th podcast episode is Community Marketing. Joining our host Jeremy Balius to discuss all things marketing in a community and community management is Kendall Breitman from Riverside.fm. Summary In this conversation, Kendall Breitman shares her unique journey into community management, transitioning from a political reporter to a c…
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From Grunt Work to Creativity: Automating Marketing Tasks - Lutra AI
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29:55Jiquan Ngiam, Co-Founder and CEO of Lutra AI, discusses his career journey Stanford University to eventually founding Lutra. He shares how Lutra helps streamline workflows by assisting with data prospecting, lead enrichment, and automating repetitive tasks. Jiquan also explores the balance between AI and human creativity in marketing, highlights hi…
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#167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing
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26:53In this episode of the FINITE Podcast, we're joined by Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing. Steve brings a wealth of experience and insights on B2B marketing's role in driving growth and how to transform the perception of marketing among executives. We explore several key topics with Steve:…
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Retailers and customers are spoiled for choice when it comes to customer experience. The tricky part comes when deciding what options make the most sense, as well as when and where they best fit.Devaughn Bittle, Patrick Cash, and Kevin Fraser chat with Eric Hilton, regional portfolio manager—North America at Zebra Technologies, about: What it means…
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The reality of 3D printing: overhyped or a true game changer? – Forward AM
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28:42Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. With 15 years of experience in marketing, Alex shares insights into his career journey, the evolution of 3D printing, and the challenges and opportunities that come with marketing in a niche industry. He discusses whether 3D printing…
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To get the most out of a solution, you need to understand its capabilities. To understand its capabilities, you need a knowledgeable guide. To get a knowledgeable guide, you need Ingram Micro’s CARE program. Shelby Skrhak speaks with Chris Heinrich, technical adoption executive, and Jason Kennedy, sr. customer success account executive, both of Ing…
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13. Automating B2B Tech Marketing with Brandi Starr (Tegrita)
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46:30The theme of our 13th podcast episode is Automating B2B Tech Marketing. Joining our host Jeremy Balius to discuss all things content market automation is Brandi Starr from Tegrita. Summary Brandi Starr, COO of Tegrita, shares her journey in B2B marketing and the power of marketing automation. She emphasizes the importance of personalization and the…
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#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant
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1:19:38In this special extended episode of the FINITE Podcast, we hear from Dale Harrison, a renowned marketing consultant and LinkedIn thought leader. Dale has built a significant LinkedIn following by grounding marketing in academia and finance, and by examining how marketing can effectively influence and create meaningful associations between brands an…
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Cody Schneider, co-founder and CEO of Swell AI, shares his journey to founding a company that uses AI for content generation. He discusses the evolution of Swell AI, which transforms audio and video content into other formats such as blog posts and emphasises the importance of using human-generated content when prompting AI to create unique and hig…
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33 - Flexibility and Control: The Key to Successful Tech Entrepreneurship with Arvo's Alane Boyd
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19:14Your host, Liudmila Kiseleva, talks with the CEO of Arvo, Alane Boyd. Alane discusses her journey into tech and entrepreneurship. She shares her background in engineering, Arvo's creation, and bootstrapping challenges. She emphasizes the importance of a user-friendly knowledge base platform, integrating tools, and prioritizing customer feedback. Al…
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In these times of economic turmoil, small businesses need all the help they can get. Star Micronics is on the case to provide efficient, reliable support to help partners streamline their operations. Shelby Skrhak speaks with Kate Orara, partner development manager at Star Micronics, about: How Star Micronics has evolved over the years How reseller…
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It can be intimidating to dig into a new automation solution, but through Red Hat, you can learn Ansible in an afternoon, and rest assured you’re in good hands. Shelby Skrhak speaks with Cameron Skidmore, global partner solution architect at Red Hat, about: How Red Hat forged a path of innovation The definition of Red Hat’s Ansible Automation platf…
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12. Effective Partner Marketing with Alex Whitford (Channext)
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34:26The theme of our 12th podcast episode is “Effective Partner Marketing”. Joining our host Jeremy Balius to discuss all things partner marketing is Alex Whitford, VP of Revenue at Channext. Summary In this conversation, Alex Whitford, VP of Revenue at Channext, shares his insights on effective partner marketing. He discusses his background in channel…
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#155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk
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31:43In need of a new tool? How do you know if your current ones are working? Do you have too many tools and need to get rid of some? This episode with Philippe Ruttens, CMO at Tyk, gives a full rundown on MarTech. You’ll learn: A bare bones MarTech stack every marketer needs How MarTech stacks change as you scale How to decide whether certain tools are…
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32 - Simplifying Operations: Innovative Approach to Managing Deskless Workers with Jugl's Arun Prasad Jaganathan
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16:37Your host, Liudmila Kiseleva, talks with the Co-Founder and CPTO of Jugl, Arun Prasad Jaganathan. Arun Prasad shares his journey into tech, from his early experiences with computers in India to his roles at KPMG and PepsiCo. Arun Prasad focuses on Jugl, a mobile-first app designed to help desk-class workers in small and medium enterprises manage ta…
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AI is the topic on everyone's mind. Even with the seemingly push-button applications making the rounds these days, if you want to contribute to the landscape, it’s crucial to learn what’s under the hood. Shelby Skrhak speaks with Wes Urquhart, solution architect at Red Hat, about: How Red Hat aims to democratize AI Why time and training are still i…
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Suzi McNicholas, Director of Marketing for Residential & Light Commercial HVAC at Johnson Controls, discusses her career in B2B technology marketing. She talks about how marketing in the industrial sector has changed, the challenges of getting stakeholders to understand what marketing really is, and what B2B companies can learn from consumer market…
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