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1 #697: Building the total experience for customers with AJ Joplin, Forrester 24:10
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
Manage series 2500111
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.
FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.
In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
169 에피소드
Manage series 2500111
The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth.
FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies.
In each episode of the FINITE B2B Marketing podcast, our host Jodi Norris sits down to talk B2B marketing with an innovative and ambitious senior marketer or CMO from a B2B technology company, exploring trends, challenges and practical tips. Listen to the B2B marketing podcast below, or visit finite.community to apply for a free community membership.
169 에피소드
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1 #168 - How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI 33:40

1 #167 - Six Acquisitions in Six Years with Valeria Bouchoueva, Customer Marketing Manager at S&P Global 35:06

1 #166 - Growing a team with Johnathan Grzybowski, Founder of Penji 30:38

1 #166 - Neuroscience, AI, and Product Innovation with Benjamin Bargetzi, Europe’s leading AI/brain interaction expert 33:04

1 #165 - Four stages of B2B tech growth with Miruna Dragomir, CMO at Planable 29:25

1 #164 - Fuelling Growth with Market Intelligence, with Steven Stano (Morgan Stanley) and Zach Golden (Anova Consulting) 29:20

1 #163 - Is this the next evolution in B2B marketing? With Ari Capogeannis, Director of Revenue Marketing at NVIDIA 42:47

1 #162 - Why marketing trends won't work for you, with Jodi Norris 8:48

1 #162 - How to think about marketing strategy with Colin Lewis 34:10

1 #161 - Prediction or fiction? Jodi on which 2025 B2B marketing forecasts matter 11:57

1 #160 - Why you should be thinking about digital accessibility with Jennifer Griffin Smith, CMO at Acquia 27:11

1 #159 - Choosing an agency: Are you settling for less? With Rachel Gilley, CEO at Clarity 23:53

1 #158 - Challenger brand communications with Valentina Kristensen, Corporate Affairs Director at OakNorth Bank 23:50

1 #167 - Making B2B marketing more objective, with Steve Stano, Executive Director and Head of Morgan Stanley at Work B2B Global Equity Marketing 26:53

1 #156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant 1:19:38

1 #155 - The Perfect B2B MarTech Stack with Philippe Ruttens, CMO at Tyk 31:43

1 #154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital 31:43

1 #153 - Myth-busting Acquisition vs Retention with Professor John Dawes, Associate Director (Operations) at Ehrenberg-Bass Institute 32:45

1 #152 - Should B2B marketers fear cookie deprecation? With Nohar Zmora, VP Brand and Strategic Marketing at Kaltura 29:17

1 #151 - How to leverage customer data with Jim Turner, SVP of Customer Experience at Exclaimer 33:00

1 #150 - Reinventing Marketing with Bruno Bertini, CMO at 8x8 25:34

1 #149 - A guide to creativity in B2B marketing with Jamie Buxton, Global Senior Director of Marketing at WEX 25:31

1 #148 - Staying focused on B2B marketing objectives, with Kathryn Thomas, EMEA Marketing Director at Box 29:03

1 #147 - B2B Influencer ≠ Thought Leader with James Baldwin, Head of Influence, Asia at Ogilvy 29:24

1 #146 - All roads lead to product marketing, with Priya Gill, VP Product Marketing, Web Strategy & Global Experience at SurveyMonkey 21:57

1 #145 - Career growth secrets with a CMO with Allison MacLeod, CMO at Flywire 27:26

1 #144 - Aligning with sales for full-funnel attribution with Mitali Israni, Marketing Director at Medallia 26:10

1 #143 - Product-led growth vs brand with Nicola Hamilton, VP Marketing Brand and Communications at GoCardless 27:43

1 #142 - What customer-centricity actually means with Simeon Lando, CMO at FORM3 27:52

1 #141 Your ideal marketing team structure with Eric Thum, Head of Marketing at VTS 28:12

1 #140 Why Chief Marketing Officers should be left in 2023 with Jennifer Griffin Smith, Chief Market Officer at Acquia 29:12

1 #139 - The changing shape of SEO with Erika Varangouli, Head of SEO Branding at Semrush 31:46

1 #138 - B2C marketing for B2B Enterprise Audiences with Nathan Rawlins, CMO at Lucid Software 25:12

1 #137 - Marketing to audiences who hate marketing with Davor Kolenc, Head of Growth at Treblle 22:10

1 #136 - Is your SaaS product ready to be a platform? With David Burnand, CMO at Staffbase 30:23

1 #135 - How to prepare for AI in the workplace with Rob McCargow, Technology Impact Leader at PwC 23:56

1 #134 - Marketing an AI product with Ben Slater, SVP Marketing at Beamery 27:11

1 #133 - Building trust with wary B2B audiences with Philipp Blankenagel, VP Marketing and Communications at re:cap 20:26

1 #132 - Marketing strategies in high-pressure environments with Edgar Rouwenhorst, ex CMO at Mollie, iZettle and Superb 23:46

1 #131 - How marketing should influence product development with Stephanie Steggehuis, Chief of Growth at Compleye 19:01

1 #130 - Unexpected, growth-boosting B2B tactics with Chris Cunningham, Head of Influencer Marketing at ClickUp 21:44

1 #129 - Creating buzz for B2B events with Cordula Pfluegl, Marketing Director at TNW 22:26

1 #128 - The future of search in B2B marketing with Kate Cox, CMO at BrightBid 28:04

1 #127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly 30:39

1 #126 - Align sales and marketing to ensure the successful repositioning of a B2B SaaS brand, with Inbar Yagur, Dir. Content and Product Marketing at Lusha 25:08
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