#168 - How political ideologies affect B2B buyer behaviour, with Chris Peterson, Co-Founder of Lifemind AI

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

Jodi Norris에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jodi Norris 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4M ago 33:40

MP3•에피소드 홈

Are your customers conservative or liberal? And does it matter?

Yes!

Political ideology is a key representation of someone’s values, behaviour, and worldview. These are all things that influence buying decisions significantly, even in B2B.

Your company exudes values that align with right or left leaning politics, and you probably don’t even know it.

This fascinating episode with Chris Peterson is packed with insights that will help you level up your marketing strategy.

Key takeaway: Political ideology should be a key factor in your buyer persona maps. It represents your audience much more than gender, age, or sector!

You can ask Chris further questions by connecting with him on LinkedIn: https://www.linkedin.com/in/chrispetersonsf/

Make sure to check out his marketing insights company: https://www.lifemind.ai/

And grab his book here: https://redandblue.substack.com/

The FINITE Podcast is sponsored by Clarity, a full-service digital marketing and communications agency. Through ideas, influence and impact, Clarity empowers visionary technology companies to change the world for the better.

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