#173 - PR X Digital Marketing: Winning B2B In The AI Era With Tom Telford, CDO At Clarity FINITE: B2B Marketing Podcast For Tech, Software & SaaS podcast

Jodi Norris에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jodi Norris 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

FINITE: B2B Marketing Podcast for Tech, Software & SaaS »
#173 - PR x Digital Marketing: Winning B2B in the AI Era with Tom Telford, CDO at Clarity

8d ago 26:27

MP3•에피소드 홈

In light of AI search, is SEO dead? Not so fast.

Clarity’s Chief Digital Officer, Tom Telford, joins FINITE to bust myths and bridge the gap between comms and marketing.

Drawing on lessons from the dot‑com era to today’s AI reality, Tom shows where CMOs and CCOs must lock arms, and where their functions should stay distinct.

Expect practical ways to align on metrics and budgets, and make PR, SEO, content, social and paid amplify each other.

Disclaimer: Clarity is the main sponsor of the FINITE Podcast.

173 에피소드

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