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The Art of Building a B2B Marketing Team from Scratch with Kiley Nichols
Manage episode 489636617 series 3659199
Look Left Marketing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Look Left Marketing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Building a B2B marketing engine from scratch isn’t for the faint of heart, but Kiley Nichols makes it sound almost fun. On this episode of Share of Voice, Jennifer Tanner chats with Kiley, head of marketing at NetBox, about what it really takes to launch and scale a successful marketing program at a growing startup.
They discuss:
•The importance of starting with content in marketing
•Why budget planning should align with anticipated marketing goals
•How hiring a field marketer can significantly impact event success
•Using tools and freelancers to help scale marketing efforts
•Using AI to augment marketing efforts and improve efficiency
🔑 Key Timestamps:
03:01 Tools for Scaling Marketing Efforts
04:27 Hiring for Impact
06:08 Budgeting Strategies for Startups
08:00 Navigating Challenges in Startups
09:02 Measuring Success and Key Metrics
09:53 Celebrating Wins and Team Contributions
11:35 Fostering Creativity in Marketing
12:10 Leveraging AI in Marketing
13:32 Actionable Advice for Listeners
Connect with Kiley
Connect with Look Left Marketing
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