최고 Build Consulting 팟캐스트 (2025)

1
3 Opportunities Agency Owners Can’t Ignore in 2025 14:03

20d ago14:03

14:03

What trends will shape the agency landscape in 2025? As we head into 2025, it’s clear the agency world isn’t slowing down—it’s evolving faster than ever. In this episode of the Small But Mighty Agency Podcast, I’m diving into three game-changing trends every agency owner needs to know to stay ahead and plan smart for the year ahead. Let’s be real: …

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Are You Hesitant to Niche? Let’s Talk About Why (and How to Overcome It) 28:45

1M ago28:45

28:45

Why are agency owners so hesitant to niche even when niching is hailed as the secret to agency success? Let’s be real—deciding to niche can feel daunting. Fear of losing clients, choosing the wrong niche, or limiting your creativity might be holding you back. In this episode of the Small But Mighty Agency podcast, I’m breaking down the top reasons …

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Is Your Agency Missing Out on Referral-Ready Relationships? 15:15

2M ago15:15

15:15

How many of your network connections are sending you high-quality referrals? Take a moment to think about it. If your answer is "not enough," you’re not alone. Many agency owners believe that growing the size of their network is the key to getting more referrals. But here’s the truth—it’s not about how many people you know; it’s about how well you …

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How to grow your agency without losing culture and connection 33:59

2M ago33:59

33:59

What’s the secret to building a high-caliber, close-knit team as your agency grows? Growing an agency isn’t just about increasing numbers; it’s about expanding in ways that keep your team engaged, connected, and performing at their best. In this episode, we dive into building a strong, scalable culture that keeps your team driven and purpose-focuse…

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Building a Work-Life Balanced Agency Without Sacrificing Productivity or Client Satisfaction 32:12

3M ago32:12

32:12

If you're wondering how to boost team morale and client satisfaction while giving your team the gift of time, this episode is for you. Revenue goals are important for agency owners, but so is achieving a sustainable work-life balance. And one concept that's been making waves in the agency space is the four-day workweek. While we've touched on this …

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Stuck In a Plateau? How Repositioning Might Be the Answer 9:35

3M ago9:35

9:35

Has your agency hit a plateau? Maybe you're attracting the wrong clients or feeling like your services aren’t being valued as much as they should be. If this sounds familiar, it might be time to rethink your positioning. In this episode of Small But Mighty Agency, we’re diving into how repositioning your agency can help you: Break out of a growth p…

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Why Collaborative Ecosystems Are The Future of Small Agency Growth 8:06

3M ago8:06

8:06

Are you a small agency owner wondering how to really stand out? If you've been feeling the pressure of competition and questioning how to unlock new growth opportunities, you're in the right place. In today's episode, I’m unpacking a strategy to transform how you approach growth. The future of small agencies is in building networks, not silos. Spec…

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How AI Helped One Agency Double Productivity – Here’s How 38:57

4M ago38:57

38:57

What if you could cut your task from hours to minutes—wouldn’t that change how your agency operates? Imagine if what took you 14 hours now takes you 2 hours, or what took you 4 hours now takes 35 minutes? For Matt Rouse, co-owner of Hook SEO, those numbers reflect the reality of how AI is raising his agency's productivity. In this episode, Matt sha…

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How to scale by franchising your agency (she did it, so can you) 33:38

4M ago33:38

33:38

Has the thought of franchising your business ever crossed your mind? Whether your answer is a “yes” or “no,” this episode will get you thinking about what is possible. If you want to leverage your business and explore new growth avenues, building a marketing franchise is an option. But as you might guess, it’s not just about having a great business…

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Why Claiming a Niche Helps You Get More Clients Without Stressful Marketing 34:10

5M ago34:10

34:10

What is the number one thing that stops agency owners from specializing in a niche? Fear. It’s the fear that niching down will result in fewer clients. But the reality is quite the opposite. I see niche agencies thrive every day, and their success stories speak volumes about the power of specialization. In today’s episode, Amanda Lee Smith shares t…

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What’s Working in Marketing this Quarter to Drive Sales? 14:31

5M ago14:31

14:31

What’s working in marketing this quarter to drive sales? First, there is no one-size-fits-all to anything. Finding what works for your business is an exercise in understanding your ideal buyers, but the opportunity to see and hear what works for others can help you optimize or streamline what works for you. That’s why we’ve invited three friends wh…

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4 Keys for Successfully Introducing New Services 32:42

6M ago32:42

32:42

What does a successful pivot into new services look like for an agency? It’s not always smooth sailing! In our latest episode, we chat with Ted Lau about how he identified the need for a more profitable and stable service niche during a difficult business partner break-up. By prioritizing client feedback, Ted transitioned his business from a creati…

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How to Optimize Account Management for Better Client Retention 29:16

6M ago29:16

29:16

Your account managers are key to client retention. Excellent client account management leads to happy clients, and when clients are happy, they don’t churn. My first role inside agencies was in Account Management, and I know what it takes to be a great account manager and lead account managers because I lived it for years. When you walk in the shoe…

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4 Perspectives On a 4-Day Work Week for Your Agency 12:27

7M ago12:27

12:27

If the thought of a 4 day work week has crossed your mind, my guess is that you’ve gone back and forth thinking about it. Implementing a four-day workweek takes thought and consideration – so in today’s episode of the Small But Mighty Agency Podcast – I bring along a few friends who have implemented four-day work weeks. You’ll get four different pe…

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5 Advantages Niche Agency Owners Are Capitalizing On Today 11:50

7M ago11:50

11:50

To niche or not to niche? It’s a very relevant question to agency owners. As I started to think that the topic of niching was overdone, I started to see a pattern in conversations with agency owners pop up. Standing out is challenging because agencies compete for general attention instead of being specific. So, instead of creating better opportunit…

1
How to know if a referral network is right for you? 11:56

7M ago11:56

11:56

How do you know if a referral network is right for you? Imagine having a network that’s not just another mastermind or course but a community focused on helping you grow through strategic collaborations and consistent referrals. Picture this: curated connections, referral pods, and collaboration events tailored to extend your reach and grow your bu…

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How To Get More Consistent Referrals for Your Agency 12:32

8M ago12:32

12:32

Want more referrals and clients for your agency? Getting consistent referrals doesn't have to be a mystery. If you’ve been following our “How to Get More Referrals” series, you’re already on the path to leveraging a referral strategy that brings in consistent clients. Referrals aren’t just about asking for business—they're about creating a culture …

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4 Key Referral Channels: Are You Using Them to Get More Clients 12:38

8M ago12:38

12:38

How effectively are you leveraging referrals to get more clients? Hubspot Sales Trend Report emphasized the importance of referrals, especially when buyers are more cautious about spending money. Referrals are the top way to receive high-quality leads and shorten the sales cycle because it’s worth more in trust than a cold lead or sales rep. In par…

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5 Powerful Reasons Top Agencies Have Referral Programs (and why you need one) 10:46

8M ago10:46

10:46

he podcast, I’ll share: Five different types of referrals your business can leverage Actionable insights on optimizing your referral process Breakfree from the challenges of generating more referrals effectively Where to begin? Start with the first episode, where we explore why top agencies thrive with referral programs and why yours should too. Do…

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Escape the Daily Grind in Your Agency: Key Processes You’re Overlooking 11:25

8M ago11:25

11:25

Are you feeling overly involved in the day-to-day tasks of your business? If removing yourself from certain day-to-day processes or tasks isn’t getting easier, you might have overlooked some key processes. In this episode, we share the concept of “invisible work.” Invisible work is the critical yet often overlooked processes that you might be handl…

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How to Empower Your Team and Let Go So You Don’t Burnout? [Case study] 10:34

9M ago10:34

10:34

Do you find yourself stepping back into the day-to-day of your business? You’re not alone. What if I told you that you might be creating more work for yourself by inserting yourself back into projects and that there is a better way? I get it. You’re an agency owner who fears that standards won’t be met without your direct involvement, clients will …

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Is the Pursuit of Quick Success Obscuring Your Strategic Vision? Here's How to Tell 9:50

9M ago9:50

9:50

How does the desire for quick success cloud long-term strategic thinking? It can appear as shiny distractions or band-aide approaches instead of dealing with the root cause. Why does this happen? It's a case of not seeing the forest from the trees because you’re standing among the trees. Ultimately, it makes your to-do list longer and your life har…

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How to Prevent Shiny Distractions from Derailing Your Business Growth 10:54

9M ago10:54

10:54

Is it a great idea or a shiny distraction for your business? How do you decide?” I’ve seen business owners go all in on distractions at the expense of what is working in the business and derail their team because the shiny object syndrome is real. The one thing that entrepreneurs don’t lack is ideas and the tendency to be quick starts. Raise your h…

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How to transfer niche knowledge to your team so you can scale 11:29

9M ago11:29

11:29

Have you struggled with letting go of client work and trusting your team to deliver? You might feel – even with processes – that your team can’t deliver at the level you want. It’s not unusual for agency owners to struggle with sharing their specialized knowledge with their team. The struggle is made more difficult when you don’t know or don’t solv…

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How are successful niche agencies thinking and doing differently in the current economy? 11:07

10M ago11:07

11:07

What strategies are working for agencies that are leaders in their niche? ☝️It’s one thing to say that the riches are in the niches, but what are agencies that thrive in their niches doing differently than their counterparts? For one thing – they’re not scattering their efforts; niche agencies use laser focus to their advantage. Even if you special…

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What Are The Top Niches for Agency Success in The Current Economy? 8:12

10M ago8:12

8:12

What niches have the most opportunities for agencies right now? Yes, the riches are still in the niches. In other words, growth is most pronounced in specialization, not generalization, but not all niches are equal in this economy. Some niches are ripe with untapped opportunities for agency owners to carve out and tailor their expertise. So, what e…

1
How to attract new clients on LinkedIn in 2024 39:38

10M ago39:38

39:38

What moves should you make on LinkedIn to attract clients effectively this year? With the platform constantly evolving, understanding the dos and don’ts of LinkedIn can feel like a puzzle. In this episode, you’ll hear from a LinkedIn Marketing Agency Owner on how to make LinkedIn work for you. We dive into what’s working for content creation and en…

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How I created a track record of tripling growth for agencies with this strategic system 11:17

10M ago11:17

11:17

What is the approach that has helped me build a track record for tripling growth for agency owners? Let’s start with what it’s not – it’s not about quick fixes or one-size-fits-all solutions. It's about a strategic system that has taken me years to distill into a lens (like a magnifying glass) you can use today. Like many experts, I had the expert’…

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The “Big 3” Pillars Agency Owners Need to Build a High-Performing Agency 11:00

10M ago11:00

11:00

What separates high-performing agencies from the rest? It's more than just having a great product or service. The secret lies in this asset: unlocking your team's potential and, by extension, your agency. A high-performing agency has healthy profit margins, retains phenomenal talent, has streamlined operations and enhanced brand reputation. I've se…

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5 Key Things Doers Have To Unlearn to Succeed as Leaders 12:49

11M ago12:49

12:49

What if the very skills that have made you successful might now be the ones you need to reassess and unlearn to become an effective leader? We've seen it firsthand with our clients – the satisfaction that comes from executing tasks with precision, solving problems swiftly, and managing time like a pro. But what happens when those very skills, which…

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How to grow the leaders that move your agency forward so you don’t burn out? 7:33

11M ago7:33

7:33

Do you need a strategy to elevate team members to leadership roles within your agency? How can you support your team in acquiring leadership skills and resilience beyond what you can teach them personally? If one or both questions resonate, this series is for you. Developing your rising leaders in your agency is required if you want to build a scal…

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Marcel Petitpas: The metrics that matter for profitability 36:53

11M ago36:53

36:53

What data do you need to look at in your agency to optimize profitability? In this episode, we examine the relationship between operations and finance in an agency and examine metrics that matter for profitability. You don’t need to be a CFO or COO to benefit from this episode; you just need to be curious about what metrics to track. You’ll gain a …

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Predictions: What is Required for Agency Success in 2024? 10:17

11M ago10:17

10:17

How can agencies navigate growth with more ease in 2024? I work closely with seven-figure agency owners, and I have the opportunity to see overarching trends and patterns. I know we have heightened noise, and it’s harder to break through. I know with the economic changes, buying decisions require more trust than ever. It isn’t negative; it just req…

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How a project debriefing system helps make better teams 8:44

12M ago8:44

8:44

What is the most important system in your business? Your answer may vary depending on your stage of business. If your business has a team, the most important systems aren’t just about “doing” the work. Highly valuable systems empower your team to be problem solvers and make continuous improvements. When you nurture a team of critical thinkers, you …

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4 Habits for Thriving When Motivation Wavers 9:00

12M ago9:00

9:00

Do you believe that motivation is key to success? What if I said it’s not? Because, let's be real, motivation is fickle. It comes and it goes. You won't get far if your actions depend on your feelings and you constantly wait for motivation. Even the seven-figure business owners I work with don’t always feel motivated. Rather than waiting, It's all …

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5 Hidden Biases That Lead to Slow Growth or No Growth 11:22

12M ago11:22

11:22

How do these 5 hidden biases lead to slow growth or no growth? As a coach and consultant, I get the privilege of looking beneath the surface of other people’s decision-making processes. And one or more of these five hidden biases can appear when you make strategic business decisions. Hidden biases sabotage sound decision-making. It creates havoc wh…

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12 Steps to Make Better Decisions in Your Business This Year 9:11

1y ago9:11

9:11

Facing a decision and not sure which way to turn? The nature of being an entrepreneur is to make decisions; some decisions are quick, and others carry more risk and uncertainty. That’s why it’s an investment in yourself to check your intuitive decision-making process with a recipe for making better decisions. This 12-step process has helped me supp…

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5 Pillars that Anchored Business Growth in 2023 10:17

1y ago10:17

10:17

Want to know the 5 pillars that anchored business growth this year? In our annual year-end review, we drill down to five learnings that will inform the steps for next year and share how you can take each one to level up in 2024. ⭐Purpose ⭐Retention ⭐Micro-Shifts ⭐Leadership ⭐Real-Life Connections You’ll hear how the pillars anchored the growth of m…

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4 Leadership Styles to Get You Out of the One-Size-Fits-All Approach 10:22

1y ago10:22

10:22

Are You Just Delegating or Truly Leading? If you've ever faced disappointment despite 'clear' instructions or felt like your leadership approach isn't resonating – I’ve been there too. Leadership is more than the oversimplified mantra of "just delegate.” There is much more to growing a business with a team than "just delegate.” Delegating is one st…

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3 Communication Challenges to Master for a High-Performing Team 10:52

1y ago10:52

10:52

Did you know it requires more than systems and processes to get you out of client delivery, increase efficiency and scale your business? In today’s episode, I’m sharing why systems are merely a starting point and not the finish line because the crucial factor often overlooked is leadership. Leadership is how you create a scaleable business where pe…

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Bonus Replay: 4 Lessons that Grew My Business by 30% 10:09

1y ago10:09

10:09

How did I land the emcee role for one of Canada’s largest TEDx? Great question. Here’s the secret. At the end of last year, I took a CEO day for myself — no distractions, no meetings, no laptop—just me and my notebook. I identified four lessons that grew my business. I’m replaying the episode for you all because if there was a secret to my year, it…

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5 Ways to Position Your Agency as First Choice 9:49

1y ago9:49

9:49

Want to be the agency that clients think of in your niche? 👏Yes. Are you strategically positioned to attract more clients? Find out in this episode of the Small But Mighty Agency podcast. I’m focusing on what it takes to have powerful positioning in your business. Positioning isn’t just about standing out – it’s about being strategically positioned…

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Ameet Khabra: How to know if your business stands out or blends in? 25:39

1y ago25:39

25:39

How do you challenge the norms in your niche? For example, do most businesses in your niche say they provide excellent customer service? And you find yourself saying something similar. If that’s you, it’s time to break free of the sameness and make a bigger impact. And if it’s not you, you can’t lose by exploring better positioning. I share two que…

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How avoiding the comparison trap will reshape your 2024 strategy? 12:17

1+ y ago12:17

12:17

Have you ever felt the weight of comparing your journey to someone else's? You know, that irresistible urge to measure your progress against others, especially in this last quarter of the year. We've all been there, and today, I have insights to share on the comparison trap, drawing from lessons learned during my Master's Degree and the wise words …

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How the Curse of Expertise is Holding You Back 6:57

1+ y ago6:57

6:57

What if I told you that your expertise can get in the way of growing your business? It sounds counterintuitive, but it's a real barrier. The phenomenon is called the curse of the expert. It can play out in different ways on your journey from being a solo service-based business owner to an agency owner. But wait, isn't being an expert advantageous? …

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How do I set boundaries without worrying balls will get dropped? 9:24

1+ y ago9:24

9:24

Are you protecting your time effectively? Last month, I found myself in the emergency room of a hospital, and it got me thinking about the parallels between better boundaries in an emergency room and in a business. Not every challenge in a business, just like not every trip to the ER, is a life or death situation. The right boundaries help you prio…

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How to transform processes into profits 9:19

1+ y ago9:19

9:19

How do you transform processes into profits? If you want a higher ticket offering in your service-based business, tune in. You’re listening to the last episode of a series to help you break down a strategic system in your business called your intellectual property so that you can build a profitable business without burning out. Intellectual propert…

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Creating more revenue-generating opportunities with a strategic service delivery structure 10:22

1+ y ago10:22

10:22

Are you ready to discover what can separate your service offerings from the pack? We're digging into the art of crafting a repeatable structure for your service delivery and what makes it possible to transfer your knowledge to others. In this episode, strategic service delivery structure isn’t just about the mechanics of intellectual property. Ther…

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How to avoid a major trap that keeps you stuck as the bottleneck in your business 12:04

1+ y ago12:04

12:04

Do you know how to steer clear of the A to Z thinking trap?" It’s a major pitfall that keeps service-based business owners trapped as the bottleneck of their business. In this episode, we’ll give you step-by-step actions to avoid the trap or, if you're in it, how to get out - so you can grow your business and do it with a lean team. Show Links Part…

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Leverage these two foundations to break free from being a bottleneck 12:39

1+ y ago12:39

12:39

Are you looking to take your business to the next level without becoming the bottleneck? If that sounds like you, tune in. In this series, I'm bringing you short, power-packed episodes that reveal valuable insights on developing your money-making intellectual property so you can grow a business without being the bottleneck. Today, we're diving into…

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