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4 Keys for Successfully Introducing New Services
Manage episode 429378728 series 2891983
Audrey Joy Kwan | Agency Growth Strategist에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Audrey Joy Kwan | Agency Growth Strategist 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What does a successful pivot into new services look like for an agency?
It’s not always smooth sailing!
In our latest episode, we chat with Ted Lau about how he identified the need for a more profitable and stable service niche during a difficult business partner break-up.
By prioritizing client feedback, Ted transitioned his business from a creative services provider to a lead-generation digital marketing agency.
He leaned into four keys for growing the agency and navigating the pivot:
- Aligning marketing strategies to macroeconomic trends
- Digging deep to understand client needs
- Leaning into open communication
- Shifting from fluff to measured results
Tune into this episode to discover the whole story and learn actionable tips.
Show Links:
What Are The Top Niches for Agency Success in The Current Economy?
Ted’s LinkedIn
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Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep106
Podcast Edits by Lindsay Curtis
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