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How to Optimize Account Management for Better Client Retention
Manage episode 426916646 series 2891983
Audrey Joy Kwan | Agency Growth Strategist에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Audrey Joy Kwan | Agency Growth Strategist 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Your account managers are key to client retention.
Excellent client account management leads to happy clients, and when clients are happy, they don’t churn.
My first role inside agencies was in Account Management, and I know what it takes to be a great account manager and lead account managers because I lived it for years.
When you walk in the shoes, you know the size of those shoes.
My guest today, Taylor McMaster, has done exactly that, too. Today, she owns a fractional Account Management agency.
In this latest episode of the Small But Mighty Agency podcast, we unpack the myth of the do-it-all account manager,
Why?
The expectation of the do-it-all account manager is often unrealistic and prevents your account managers from being effective at helping you retain clients.
In this episode we’ll dive into:
- What it takes to be an excellent account manager
- Best practices for client retention, including the importance of proactive communication.
- Explore unrealistic expectations placed on account managers that keep them from fulfilling the core function of maintaining client relationships.
Tune in as we share how to optimize your account management team to keep clients happy, reduce churn and improve retention.
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Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep105
Podcast Edits by Lindsay Curtis
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