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5 Proven Levers of Agency Pricing Power
Manage episode 513763721 series 2891983
Audrey Joy Kwan | Agency Growth Strategist에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Audrey Joy Kwan | Agency Growth Strategist 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Raising prices when the market feels shaky? It sounds risky, right?
I’ve been there. A few years ago, I was staring down one of the toughest decisions in our agency.
Costs were rising. Salaries were climbing. And the market felt anything but stable.
The easy move would have been to freeze prices and hope things worked out.
But that would have put the entire business at risk.
So we raised prices. And clients said yes.
Not because it was comfortable, but because we leaned on a few key levers that I still believe in today.
In this episode of Small But Mighty Agency, I’m breaking down five levers that help you raise your prices in a disrupted market without losing the clients you want to keep.
Here’s a glimpse of what you’ll hear:
- Why specialists hold pricing power while generalists get squeezed.
- How to repackage your offers so clients see you as adapting, not stagnating.
- The kind of financial leadership that gives you confidence in your pricing.
- A simple way to frame value-based pricing so clients see your fees as an investment, not a cost.
- How client relationships act like a “trust bank account” that makes price increases easier.
If you’ve ever wondered “How can I raise prices right now?” — this episode will give you clarity and confidence to strengthen your pricing power heading into the new year.
These are the kinds of conversations we dive into inside Agency Together. And if you’d like to be in the room with other agency owners for real talk about pricing, partnerships, and growth, join our free Strategic Partnership Mixer — the link is below.
RSVP to the Strategic Partnership Mixer on November 12th at 10:30 am PST.
Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep138
Podcast Edits by Lindsay Curtis
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