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Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies
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Is Your Agency Missing Out on Referral-Ready Relationships?
Manage episode 451144980 series 2891983
Audrey Joy Kwan | Agency Growth Strategist에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Audrey Joy Kwan | Agency Growth Strategist 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How many of your network connections are sending you high-quality referrals? Take a moment to think about it.
If your answer is "not enough," you’re not alone. Many agency owners believe that growing the size of their network is the key to getting more referrals. But here’s the truth—it’s not about how many people you know; it’s about how well you know them and, just as importantly, how well they know you.
Today, we’re breaking down a big misconception in the agency world: the belief that a bigger network equals better results. Spoiler alert—it doesn’t.
What often gets overlooked is a huge opportunity: agency-to-agency referrals. But let’s address the common concern: Won’t we step on each other’s toes? If one agency gains a client, doesn’t another lose?
Not at all. Collaboration, when done with the right intent, is far more powerful than competition.
In this episode, I’m diving into:
- Why a large network isn’t the key to consistent, high-quality referrals.
- How to build deeper, trust-filled connections with other niche agencies.
- Actionable steps to create a referral-ready network that actually delivers results.
Let’s rethink what it means to have a network that truly works for your agency!
Show Links:
Join the Agency Together Newsletter: https://audreyjoykwan.com/newsletter
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Connect with Audrey on LinkedIn: https://www.linkedin.com/in/kwanaudrey/
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Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.
Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep115
Podcast Edits by Lindsay Curtis
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