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Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies
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The Smartest Move for Agency Owners Right Now Isn’t Services—It’s Strategy
Manage episode 479933244 series 2891983
Audrey Joy Kwan | Agency Growth Strategist에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Audrey Joy Kwan | Agency Growth Strategist 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
If you’re stuck in execution mode—constantly delivering but not getting paid for the strategic value you bring —it might be time to rethink how your agency is positioned.
In this episode of Small But Mighty Agency, I’m joined by Sara Nay, CEO of Duct Tape Marketing, to talk about how agencies can shift from being seen as vendors to being valued as strategic partners who lead the marketing—not just execute it.
We dig into what it really looks like to lead with strategy, how to price and package that value, and how to start getting paid for the thinking you’re already doing.
Here’s what you’ll take away from the conversation:
- Why strategy is your agency’s biggest growth lever
- How to position strategic services so clients understand (and pay for) the value
- The signs it’s time to add Fractional CMO services to your model
- What to do if you're worried about falling into another time-for-money trap
- How to structure your team to scale strategy without burning out
This conversation will help you build a business model rooted in long-term relationships, recurring revenue, and sustainable growth—all while keeping your execution services in play.
Resources & Links:
Explore Duct Tape Marketing: ducttapemarketing.com
Connect with Sara Nay: Sara Nay on LinkedIn
Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep126
Podcast Edits by Lindsay Curtis
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