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Nick's a seller. Morgan's a marketer. We align go-to-market teams together to win the RIGHT business with better experiments. Tune in for live shows and interviews that will help you learn what to test and try so you can sell (and market!) better to your customers and prospects.
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As we approach episode 200, we're reflecting on the growth of the show to date. Morgan is in the hotseat! Nick throws him challenging questions and they reflect together on more than 2.5 years of the show – and how they grew from a 30-minute live show called #InSyncTV into a podcast with tens of thousands of downloads.…
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An episode so good we had to play it twice.Do you want to perform at the highest level of enterprise sales? What if you could learn the exact skillset, mind frame, and framework it takes to accomplish your goals right from a podcast episode? On this episode of the B2B Power Hour, we talk to Ian Koniak. He's the founder of Ian Koniak Sales Coaching …
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An episode so good we had to play it twice. Morgan sits down with Breezy Beaumont, former Head of Growth & Marketing at Correlated, to discuss product qualified leads (PQLs) and how they transform a product-led growth strategy. They dive into building revenue intelligence, PQL vs. MQL vs. SQL, how sales changes in a product-led company, and buildin…
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An episode so good we had to play it twice. Most sales professionals force themselves to work for free because they didn’t invest in their list.They end up gambling for meetings, getting few responses, and the few demos that do get scheduled don’t turn into sales.Dialing in an account list is the biggest leverage point to make every activity count.…
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Prospecting is one of the most critical skills a salesperson can have to contribute to the success of a sales engine. Yet, with the introduction of multiple selling channels, what were previously considered reliable prospecting strategies have become obsolete. Gone are the days of picking up the phone and making a sale. To be successful at prospect…
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Are traditional job-hunting strategies still effective in today's competitive global talent market? In this episode, career strategist and founder at Win Every Interview, Sarah Filipiak challenges traditional job-hunting strategies and emphasizes the need to redefine success in the current job market. From understanding one's own value to aligning …
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An episode so good we decided to play it twice.Jump back in with another replay episode as we dig through some of our best and topics to bring back to light!It might sound strange, but did you know sales reps aren't actually the ones who close deals?Buyers. Close. Deals. Not sales reps.On this episode of B2B Power Hour, we talk to Nate Nasralla, th…
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A great sales leader is like a conductor of an orchestra. They guide each individual instrument, knowing their strengths and weaknesses, and has positioned their players for the success of the composition.As a sales conductor, do you know your orchestra? Or do you leave each day crossing your fingers for a successful opening night?In this episode, …
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An episode so good we decided to play it twice. Jump back in with our first replay episode as we dig through some of our best and topics to bring back to light!Running sequences on LinkedIn seems time-intensive. Obnoxious. Manual. Have you seen Sales Nav's inbox?!You're probably thinking a sequence is based off profile views, DMs, and InMails over …
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Sales is not a "one-size-fits-all" profession. The problems sales professionals face are wide ranging and cover all sorts of topics: prospecting, discovery, prospect relationships, and more.We launched Sales Support to help you get answers to your sales challenges. Call +1 (303) 578-8581 to get your question answered... and maybe even featured in a…
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Sales is not a "one-size-fits-all" profession. The problems sales professionals face are wide ranging and cover all sorts of topics: prospecting, discovery, prospect relationships, and more. We launched Sales Support to help you get answers to your sales challenges. Call +1 (303) 578-8581 to get your question answered... and maybe even featured in …
  continue reading
 
You've started building trust with a prospect, they're loaded and ready to go in Hubspot, but months later despite calls, emails, and LinkedIn post tags, you never hear from them again.Are your buyers ghosts or just ghosting you?In this episode of the B2B Power Hour, Morgan and Nick shine a light on why your buyers are ignoring you, and how you can…
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If the relationship with your potential buyer isn't built on trust from the beginning, you can't gauge your deal, and prospects can't feel secure in their decision.Fortunately, in 2023 one of the biggest tools in building trust straight from your first outreach, is video prospecting.In this episode of the B2B Power Hour, Nick dives into what makes …
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Sending the same canned outreach message shoved into a prospects inbox isn't going to get the response you're hoping for. Attaching video to your message needs to be more than just a commodity to your outreach.Prospecting with a planned and prepared video can be the difference between a difficult prospect engaging with your outreach, and sending yo…
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One of the most effective prospecting tools for salespeople in 2023 is a having a presence on social media. Posting, commenting, getting involved builds a relationship with your prospects that drives them to your page.But once your prospects visit your profile, you need more than just a good message. The secret to building a pipeline and strengthen…
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The power behind account-based sales development lies in the personalization for your buyer personas. But too often sales reps find themselves further generalizing their target accounts, further away from their pipeline than ever before.To truly understand account-based sales development, you have to get out of your comfort zone, look at your appro…
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With more and more sellers who lean on traditional sales methods being ghosted, stonewalled, and falling short of their quotas, the true seller success stories are coming from those who know how to generate their pipeline through LinkedIn.In this power play episode of the B2B Power Hour, Morgan and Nick dive into the archive to develop your master …
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Content is a new, powerful channel for sellers to reach their buyers.For sales reps to remain competitive, they must learn what content works, what content does not, and how to fine tune their own content creation.In this episode of the B2B Power Hour, Morgan speaks with community growth expert, former chief evangelist at Challenger, current commun…
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One of the most powerful strategies for successful sales reps in 2023 is having open conversations with prospects, influencers, and other reps on LinkedIn. In this episode of the B2B Power Hour, Morgan and Nick deep-dive into the future of sales, how sales reps are starting conversations and how those conversations can lead to accelerating deals al…
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Creating content to build your pipeline can move at a snail race, but it’s a process that reaps rewards in the long-run.In this episode of the B2B Power Hour, Morgan and Nick discuss how to create your content to achieve resonance with your audience, rather than just pushing it out and throwing up a prayer. By creating content for your specific tar…
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LinkedIn is a necessity in every seller’s tool belt – but what if it was just for pure networking instead of selling?In this episode of the B2B Power Hour, Morgan sits down with LinkedIn community builder extraordinaire, account executive at Paycor, and fan of the show Riley Blaisdell to unmask the intricacies of developing your LinkedIn community.…
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A lost art, outbound messaging is what separates bots from humans, and decent sellers from great ones. To capture your prospects' attention and trust, you need a proven framework. Welcome to the ultimate outbound messaging power play episode!In this episode of the B2B Power Hour, Morgan and Nick compress their framework for outbound messaging inspi…
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With skittish potential clients and new outbound tools right on the B2B sales horizon, cold calling can feel dated and unnecessary. Some companies are planning on calling it quits on cold calling altogether. But what if your sales team just doesn’t have the understanding of how to modernize their calls to consumers in 2023?In this episode of the B2…
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As the world of outbound sales has evolved, sellers need new strategies to reach buyers. You need deeper skills and insights to stay ahead with your outbound sales strategy. In this episode of the B2B Power Hour, Morgan sits down with founder at Death to Fluff, LinkedIn sales star, and Belal Beltrawy for a master class education on the essentials o…
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Research is just as important as having a strong sales process. However, with so many moving variables in an ever changing market, getting the right information before launching an outbound campaign can feel like an impossible task even for the most experienced seller.In this episode of the B2B Power Hour, hosts Morgan Smith and Nicholas Thickett d…
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When you’re growing your company, hitting sales goals can be an all encompassing endeavor. It's easy to slap a one-size-fits-all strategy onto a big group of potential customers.But to truly develop your brand and bring in long-term customers, you have to understand and plan for their specific needs.In this episode of the B2B Power Hour, Morgan sit…
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We've dove into the archives of the B2B Power Hour and assembled the best wisdom we've dropped into this all out, first-of-its-kind Power Play Episode. Today's topic? Creating your LinkedIn profile. We're covering the three core principles for a great LinkedIn profile as a seller, informed by our hundreds of experiments and hundreds of profile revi…
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Struggling to get your connection request accepted? This is the episode for you. We're diving into what to look for inside a prospect's LinkedIn profile. Listen in to learn the three profile themes to look for, the three questions to ask when visiting a profile, and the three types of messaging to use when reaching out to a prospect.…
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We've reviewed hundreds of LinkedIn profiles through our live profile review extravaganzas and our consulting work. What are the most common mistakes we see SDRs and AEs make on their LinkedIn profiles? Today we're diving in deep into the 12 most common problems we see when reviewing profiles – and what to do instead.…
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Mandy McEwen's top tip for SDRs selling on social: don't sell! SDRs use social to build meaningful relationships and qualify opportunities well before they enter pipeline. In this special interview, Mandy is breaking down what top SDRs do on social in 2023. From building a profile that isn't all about sales to deciding when to pitch (or definitely …
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Q1 has brought a few surprises: the wide range of new artificial intelligence (AI) tools, a topsy-turvy economy that's decimated banks, and a lot of rounds of layoffs across tech. We're discussing how to make sure you're not on the chopping block, the potential impact of AI, and why it's not just one individual's responsibility to solve the entire …
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Antoine Marsden has a message to share: an expert SDR is looking beyond the sales stuff. They try and understand the person, the psychology, the impact of words, how people buy, why people buy. In this special interview, Antoine is breaking down what makes a great SDR in 2023. From tactical advice (like how much research you should do in advance of…
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Sales development is in trouble. We're discussing why it doesn't align with how buyers buy, the misalignment between marketing goals and sales goals, compensation plans, why outbound sucks, and what to do about it. A new flavor of episode here on the B2B Power Hour – come and join for the hot takes!저자 Alignd
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When we think about open-source, profit isn’t usually the first thing that comes to mind, but these communities have a powerful secret that we NEED to uncover.We’re going to be figuring out how Open-Source approaches communityAND why it’s powerful driver for business ($$$)Claus Ibsen, Senior Principal Software Engineer at Red Hat, is joining us to …
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Anyone tired of ChatGPT filling your feeds? Well just wait for the next couple of years...AI is here to stay. But what is its actual power? How can sellers harness AI to improve their research, prospecting, and selling?Collin Mitchell (Humantic AI), James Reichmuth (regie.ai), and Eric Nowoslaski (Clay) are joining the show to discuss where AI is a…
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Onboarding is a critical piece of your growth strategy, but that's not how it's treatedSo, how do we go from compliance week to accelerator?We're hosting a roundtable with GTM leaders Leslie Venetz & Tara Pawlak to understand how they're using onboarding as a tool to crush growth goals in 2023.Join us for this B2B Power Hour workshop on:✅ How does …
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What does it take to properly onboard new SDRs and AEs? With high turnover and stratospheric quotas, sales organizations need to figure out how to train and retain great talent. Stephanie White and Stephanie Benavidez, two rockstar sales enablement leaders, are joining the show to break down what it takes to make the most of their first 60 days. Jo…
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This week we are teaming up with Social Social to go ALL IN on social selling. You’ll learn: - The benefits of social selling - Specific examples and ways social can be used for sales - If your company/industry is even a fit for social selling - How to navigate employer resistance and rules of engagement - How to use comments to your advantage - Ex…
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What’s the most critical area growth teams can build in 2023?An aligned go-to-market.This show started with a seller & marketer realizing they were on different paths. They decided to stop complaining about “sales/marketing alignment” and start building in public.Season 3 is diving DEEP into what companies need to change to actually sell to new cus…
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Welcome to this special 5-part series on breaking into tech sales. We're hosting special conversations with sellers from non-traditional backgrounds, unpacking their story and discussing what they learned on their journey into tech.Caspian Lewke is a Senior SDR at Gong, a conversational intelligence platform. But he actually got started in finance …
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Welcome to this special 5-part series on breaking into tech sales. We're hosting special conversations with sellers from non-traditional backgrounds, unpacking their story and discussing what they learned on their journey into tech.Fallon Stuart was a schoolteacher for middle and high school, but made the career leap into an Enterprise BDR position…
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Welcome to this special 5-part series on breaking into tech sales. We're hosting special conversations with sellers from non-traditional backgrounds, unpacking their story and discussing what they learned on their journey into tech. Christyl Tabbert started out in hospitality as a Supervisor at Four Seasons. But after a sales stint for a small lock…
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Welcome to this special 5-part series on breaking into tech sales. We're hosting special conversations with sellers from non-traditional backgrounds, unpacking their story and discussing what they learned on their journey into tech. Barrett Unger is an Account Executive at Immersa, a data automation startup. Before he got into the startup sales lif…
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Welcome to this special 5-part series on breaking into tech sales. We're hosting special conversations with sellers from non-traditional backgrounds, unpacking their story and discussing what they learned on their journey into tech. Morgan Buchanan started her career as a professional ballet dancer. Now, she's an Account Executive for SMB markets a…
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So your company hasn't "done the work" to get strong product-market fit. But you still have a quota 😳It's clear your product is solid. Yet prospects continue to be wishy-washy on actually buying...What do you do? Can an individual seller save a company that hasn't yet achieved product-market fit?Join us for this B2B Power Hour workshop on:✅ Experim…
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You've probably heard of Cognism by now: leaders in sales intelligence, but also social prowess. Their wicked demand engine is only matched by how active their teams are on social – both sales AND marketing. David Bentham and Liam Bartholomew are joining the show to discuss how great demand changes the way they sell – and how they sell to sellers.J…
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Product-led growth. Social selling. Community marketing. ABX. AI and automation. The macroeconomy.There's some serious change afoot... some would say overwhelming. But what actually matters?We're cracking open our magic eight ball and discussing what will change everything – and what to definitely ignore. 🎱Join us for this B2B Power Hour workshop o…
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Are you still prospecting like it's 2017? Or worse... 1999? 😳It's no secret buyers are more likely than ever to ignore your pitch. But why?! What's changed?As we approach the end of the year, we're revealing how old-school prospecting tactics will keep you behind the competition in 2023 – and what to do instead. 🎯Join us for this B2B Power Hour wor…
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