Unpacking the Digital Shelf with Salsify's Rob Gonzalez

The CPG Guys

The CPG Guys Sri and PVSB welcome Rob Gonzalez, CMO & co-founder of Salsify, co-founder of The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast.
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Rob covers the following topics:

1. What is the mission of the Digital Shelf Institute and why did you and Peter decide to found it? What are core activities you support?
2. Are PDPs & search bars the future of branding, What is a PIM and how can it enable success in this branding support? Please walk us through this.
3. What are the top 4 of 5 things that brands need to get right on the PDP?
4. Is TV dead? What evidence supports this? How should brands respond?
5. How do brands value their digital ad spend including attribution measurement outside of the individual media platforms where the investment is placed?
6. How should a brand invest against trade in 2021 given all that happened in 2020?
7. Turning to Salsify, what is the Open Experience Alliance all about? What were the market conditions that necessitated Salsify launching it? Was it successful?
8. The DSI recently released a retailer ad spend report, how & when was this conducted and what were some of the key findings from this research?

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