Unpacking the Digital Shelf with Salsify's Rob Gonzalez


Manage episode 282564535 series 2835309
Player FM과 저희 커뮤니티의 Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

The CPG Guys Sri and PVSB welcome Rob Gonzalez, CMO & co-founder of Salsify, co-founder of The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast.
Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast
Rob covers the following topics:

  1. What is the mission of the Digital Shelf Institute and why did you and Peter decide to found it? What are core activities you support?
  2. Are PDPs & search bars the future of branding, What is a PIM and how can it enable success in this branding support? Please walk us through this.
  3. What are the top 4 of 5 things that brands need to get right on the PDP?
  4. Is TV dead? What evidence supports this? How should brands respond?
  5. How do brands value their digital ad spend including attribution measurement outside of the individual media platforms where the investment is placed?
  6. How should a brand invest against trade in 2021 given all that happened in 2020?
  7. Turning to Salsify, what is the Open Experience Alliance all about? What were the market conditions that necessitated Salsify launching it? Was it successful?
  8. The DSI recently released a retailer ad spend report, how & when was this conducted and what were some of the key findings from this research?

Find all of The CPG Guys content at http://CPGguys.com.
To subscribe to "Unpacking The Digital Shelf" podcast, click here.

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