It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
Manage series 2835309
CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com