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The CPG & CBD University Podcast, produced by Global Widget, LLC, is intended for audiences who are interested in learning more about CBD, health and wellness products. Each podcast episode will examine the burgeoning industry, including the latest news and trends, information around the sourcing, manufacturing, testing and distribution of CBD, health and wellness products, and any new product details from Global Widget’s in-house and private label brands.
 
Brewing up stories + business advice with leading manufacturers and cpg brands. On the Pitcher This! Podcast, we talk to founders and marketing managers about how they got into the industry and the brand origin stories. Everything from success in manufacturing leveraging digital to what marketing tactics are needed to compete in cpg. We’re excited to discuss the inspirations, challenges, and memorable moments along the way.
 
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CPG Insiders

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CPG Insiders

Mark Young, Robb Taylor

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CPG Insiders brings the insights and expertise that Jekyll & Hyde has gained and leveraged across more than two decades in the advertising business, becoming the top agency in the country for CPG challenger brands. On the podcast, host Mark Young (agency CEO and Chairman), along with co-host Justin Girouard (Director of Accounts), answer the questions that our clients most often ask about creating better marketing campaigns. They offer useful perspectives and insider information on creative ...
 
Evolve CPG is an online community and podcast committed to evolving the consumer packaged goods industry because we believe that better products, brands, and leadership are not only possible, but necessary if we want to live in a better world. /// Through interviews with innovative entrepreneurs, purpose-driven marketers, and other brilliant brand leaders we hope to uncover the best practices for using business as a force for good. /// Our host, Gage Mitchell, is the founder of Modern Specie ...
 
Podcasting from the steam tunnels deep beneath the soft white underbelly of Raleigh, North Carolina, K. Ryan Parker & Reid Pegram bring you the latest on Comedy, Punk, Games & Books. New episodes are available on the first Wednesday of every month. Contact CPGB at cpgbpodcast@gmail.com. Follow CPGB on Facebook, Twitter and Instagram: @cpgbpodcast Available on Radio.com, Apple Podcast, Google Play, Spotify, TuneIn, Stitcher, Podchaser & Blubrry.
 
Welcome to CPGToolBox, where we discuss tools that will help manufacturers in the Consumer Packaged Goods space solve Trade Promotion Management problems with modern technology. Hosted by Rick Pensa, a veteran in the industry, and the creator of the first electronic trade promotion solution for a major frozen food company.
 
In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
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show series
 
The CPG Guys, PVSB and Sri are joined in this episode by Eric Martell, Founder of Pear Commerce, a shoppable media advertising platform company that simplifies retail marketing by connecting CPG advertisements directly with retailers. Its mission is to provide complete transparency from the click of an ad to the purchase of a product. This is a par…
 
Trade shows in the CBD and health and wellness industry are coming back. Vice President of Sales Vince Gillen and Director of Strategic Accounts Tracy Lane break down the trade shows on the calendar for the first quarter of 2022. Learn about Convenience Distributors Association (CDA) Marketplace, ASD Market Week and ECRM specialty shows coming up. …
 
Anna Schweig is the Co-founder of Big Thorn Farm & Brewery, an off-the-grid farmhouse brewery located in Georgetown, Illinois. She founded the solar power-focused operation with her husband, Aaron, in 2016. Together, Anna and Aaron brought their experience from breweries and restaurants to create their own unique, 15-acre farm location. Branching o…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Will Yen, Director of National Accounts eCommerce at Pabst Brewing Company, a treasured protfolio of iconic American beer brands including Pabst Blue Ribbon, Jack Daniel's Country Cocktails, and others such as Lone Star, Rainier, Schlitz, Old Style, National Bohemian, Stag, Stroh's, and Old Mi…
 
The CPG Guys, PVSB and Sri are joined in this episode by Aditya Kumbakonam, co-founder of TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product models, including the lack of speed, reusabil…
 
In our latest Gummy Central® podcast episode series, Technical Services Manager Michael Diaz and Formulator Zach Burrell discuss the trending functional ingredients in gummies. With health and wellness top of mind as consumers make New Year’s resolutions, hear about what ingredients you may be seeing more and more of in gummy formulations throughou…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Diana Haussling, VP & General Manager of Digital Commerce at Colgate-Palmolive Company. Diana was recently named to the AdAge "40 Under 40" list of honorees. Follow Diana Haussling on LinkedIn at: https://www.linkedin.com/in/dianahaussling/ Find Colgate brand products at http://shop.colgate.co…
 
In today's episode, we're speaking with Timothy Lawlor, Director of Marketing at ReadyWise, a company that provides long-term food storage and freeze-dried food, about the power of understanding the consumer and the problem instead of getting stuck on your initial product or solution. Find more about: ReadyWise Timothy Lawlor Murray Brand Communica…
 
HAPPY NEW YEAR! The CPG Guys, PVSB and his guest co-host Daniel Torres Dwyer (co-host of the new FMCG Guys podcast) are joined in this episode by Paola Peretti Global Vice President, Digital & Consumer Experience at Mars & Kishor Gummaraju, Chief Customer Officer of Tiger Analytics which develops bespoke insight solutions powered by data and techno…
 
After a busy 2021 in the Hemp industry, what are some of the headlines you should be on the watch for in 2022? Kristen Nichols, editor of Hemp Industry Daily, joins our podcast for some 2022 predictions in the Hemp industry. After taking a look back at the big headlines from the past year, we look ahead and discuss if this is the year the FDA final…
 
The CPG Guys, Sri & PVSB are joined in this episode by Bryan Gildenberg, SVP of Commerce at Omnicom Commerce Group. Brian speaks with Sri & PVSB about pivotal events in CPG/Retail during 2021 and thoughts on emerging trends to watch in 2022. Follow Bryan on LinkedIn at: http://linkedin.com/in/bryan-gildenberg-56a6b0 Follow OCG on LinkedIn at: https…
 
The world of brand messaging and public relations is evolving at a rapid pace in response to new technologies and societal shifts. In order to thrive, companies need to react to these trends and adjust accordingly. Our guest today is Molly Gaines, the Strategic Communications and Engagement Director at the Kindship Group, with a background in journ…
 
Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel Digital This is episode 3 of 3 and awards go to Retailers for: Best in class Best UGC Experience Most improved Rising star Most innovative Best enabler Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys C…
 
Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel Digital This is episode 2 of 3 and awards go to Marketplaces for: Best in class Most improved Rising star Most innovative Best enabler Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys CPG Guys Website: …
 
Sri, PVSB, Melissa Burdick & Andrea Leigh, AKA the #Fresh 4, deliver the annual Omni Awards for Excellence in Omnichannel Digital This is episode 1 of 3 and awards go to Brands for: Best in class omni Best Loyalty Best DTC Best at social digital engagement for omnichannel eCommerce leader Best user experience omni Best UGC contributor Most improved…
 
We’re wrapping up 2021 with Business Development Manager, Mac Norton, Quality Manager, Nelson Rodriguez and Sr. Content Manager, Charlie O’Brien. Take a look back at our year of crafting and manufacturing award-winning CBD and health and wellness products and launching new brands. Hear about our Hemp Bombs products honored for great taste and quali…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Doug Bouton, the founder & CEO of Halo Top International and its US Subsidiary DoJo Brands which manufacturers Gatsby Chocolate Follow Doug Bouton on LinkedIn at: https://www.linkedin.com/in/douglas-bouton-b1205a59/ Follow Halo Top International on LinkedIn at: https://www.linkedin.com/company…
 
Michelle Hirons was introduced to the business world at a very young age; by 6 years old she was helping with pricing and customer service in her family’s pharmacy, and by 12 she was accompanying her parents on buying trips. When she entered the working world in her own capacity, she became acutely aware of the discrepancies that exist between how …
 
The CPG Guys, Sri & PVSB, are joined in this episode by Bob Goodwin, the founder of Career Club, which provides career coaching, an online job search course, and a CRM platform to organize professional network and job search activities. Follow Bob Goodwin on LinkedIn at: https://www.linkedin.com/in/bobgoodwincareerclub/ Follow Career Club on Linked…
 
Hemp industry advocate and attorney Rod Kight offers his 2022 predictions for the Hemp industry. After a busy 2021 saw the emergence of Delta-8 THC products along with changes to state legislation around the country, what could we see emerge in 2022? Kight offers his predictions for FDA regulation, other cannabinoid products and what the Hemp indus…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Sara Goucher, Director of eCommerce at the Molson Coors Beverage Company. For more than two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling and Staropramen to Coors Banquet, Blue Moon Belgian…
 
Just slow down. So many entrepreneurs don’t have this phrase in their vocabulary, which is a big part of the reason that 34% of this population group suffer from anxiety. In today’s society, people are valorized for working 90 hour weeks and pushing themselves to breaking point, but today's guests, Linwood Paul and Matt D’Amour, are determined to c…
 
Will Hench is an entrepreneur, full stack marketer, and experienced brand strategist. He is the Co-founder and CEO of NIPYATA!, a company that sells personalized piñatas stuffed with alcohol. He is also the Founder and CEO of threadlab, which makes sustainable fashion for men. Will’s background is in marketing and e-commerce businesses, heading the…
 
The CPG Guys, Sri & PVSB are joined in this episode by Adam Epstein, VP of Growth at Perpetua, a company that is obsessed with building advertising tools that unlock predictable, sustainable growth for anyone who sells online. They leverage AI to enhance human creativity - not replace it. Adam is also the host of "Growth Sessions" a podcast that ex…
 
Over the past year, hemp-derived cannabinoids have been a staple in headlines across the CBD industry. Hot topics such as Delta-8, Delta-9, CBN and CBG have joined CBD as common cannabinoids making their way into gummies, oils and other consumer products. Vice President of Sales, Vince Gillen, details the trends in the convenience industry when it …
 
The CPG Guys, Sri & PVSB, are joined in this episode by Sean Riley, co-founder and Chief Executive Dude of Dude products. Follow Sean Riley on LinkedIn at: https://www.linkedin.com/in/spriles/ Follow Dude Products on LinkedIn at: https://www.linkedin.com/company/dude-products-inc/ Follow Dude Products online at: https://www.dudeproducts.com/ Follow…
 
“When life gives you lemons, make aguas frescas!” As was the case for many people, 2020 started off on a difficult note for Kayla Castañeda, with a young child and no job. Instead of letting this knock her down, Kayla kicked into gear and put the skills she acquired after many years of working in the food and beverage industry to good use; the co-f…
 
Dr. Mark Young's new book, Hypno-tising - the secrets and science of ads that sell more, comes out Tuesday, December 7th. This book asks: What if you could create advertising that’s so compelling, so hypnotic, that it motivates consumers to make an immediate change in their behavior to buy your product or service? In HYPNO-TI$ING: The Secrets & Sci…
 
The earliest records of herbal tea date back nearly 5,000 years, yet when Zahira Marmar moved her family to the US from St Martin, she could not find anything like the medicinal bush teas she grew up with to send with her kids to school. On the edge of tea brewing burnout from keeping her family and community stocked with herbal tea, Zahira founded…
 
Dr. Jeff and Josh Daiter are brothers and the Co-founders of InVintory. Their business uses augmented reality to create a unique platform for wine collectors. Josh comes from a background in technology, serving as the company’s Chief Product Officer. Dr. Daiter, on the other hand, is a licensed physician who currently serves as the CEO of InVintory…
 
The CPG Guys, Sri & PVSB are joined in this episode by Rana Saha – Global Head - Consumer Goods and Retail Leader, Sales and Commercial Practice and Tom McGuire – Consumer Goods and Retail Leader, Sales and Commercial Practice at Genpact, a global professional services firm that makes business transformation real. We drive digital-led innovation an…
 
America’s Personal Trainer®, Tony Little, joins Global Widget co-founder Kevin Collins to discuss the launch of Forever Well Nutrition. Forever Well™ products are designed for people who embrace the research behind a healthy lifestyle and want to take an active role in their longevity, beginning with their daily self-care routines. Hear about the s…
 
Today we are going to be diving into how to win and grow your business at Kroger and Meijer, and we are joined today by Brent Bortman and Phil Bortman. Segment 1: How to start a relationship with Kroger and Meijer? How to get into Kroger and Meijer? What is the game plan or strategy to gain distribution with Kroger and Meijer? Segment 2: What's new…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Riz Akbar, Head of eCommerce for JBS Pilgrim's, a leading global provider of high-quality food products, including well-recognized brands and value-added premium products. As one of the world’s largest poultry producers and a fully integrated pork producer, Pilgrim’s has provided wholesome, qu…
 
When we look at the sectors that are contributing significantly to global greenhouse gas emissions, agriculture is responsible for 15 to 20 percent, but today’s guest believes that the food industry has an opportunity to do better; a lot better! Today, we speak with Jonathan Reinbold, Sustainability Director for Thomas Foods, about the food industr…
 
Jordan Radke is the Co-founder and COO of Pilot Project Brewing, an open-source tasting facility and incubator. They house experimental brews for brands around Chicago and across the nation. Before his time in Chicago, Jordan worked in Madison, Wisconsin as an Archives Manager for the Center for Railroad Photography & Art. He has also worked as an …
 
The CPG Guys, Sri & PVSB are joined in this episode by Kishor Gummaraju, Chief Customer Officer & Sari Somani, Omni Channel Strategy & Analytics Leader, of Tiger Analytics which develops bespoke solutions powered by data and technology for several Fortune 500 companies. This is a the first in a 2-episode partnership with Tiger Analytics. Visit http…
 
Gelatin and pectin are the two gelling agents used when cooking gummies. Global Widget Senior Formulation Specialist Sara Brown and Innovation Manager Ashley Huber discuss the differences in gummies when using either one. We discuss why manufacturers may choose one over the other. Plus, we discuss what functional ingredients work well with either a…
 
The CPG Guys are joined by Grammy-winning recording artist, songwriter and singer Gino "The Ghost" Borri, a Detroit Native. Follow Gino on Instagram at: http://instagram.com/ginotheghost Follow Gino on TikTok at: https://www.tiktok.com/@ginotheghost Follow Gino on YouTube at: https://www.youtube.com/channel/UCb2NG6NWyhjisymBWg8aSXQ Follow Gino the …
 
Ho Ho Ho! This week, The CPG Guys are joined by Whitney Cooper, Senior Director of Omnichannel Transformation in the Walmart Connect retail media unit of Walmart. Whitney is here to give us a preview of her highly-anticipated Holiday Gift Guide! Link to Whitney's Holiday Gift Guide: https://www.linkedin.com/pulse/2021-holiday-gift-guide-whitney-coo…
 
To create a CPG product that is 100% organic, 100% traceable back to the family farm, and 100% tested for pesticides and herbicides is no small feat. In today's episode, we speak to someone who has done just that. Jason Freeman is the Founder and CEO of Farmer Direct Organic, a certified organic supplier of beans, grains, legumes, and all sorts of …
 
Hilary Cocalis is the Founder and Chief Go Getter at Sipwell Wine Co., a premium California canned wine brand. She’s also the Principal at HilCo Brand Consulting and a Strategy Consultant at BEXBRANDS. With over a decade working with beverage brands, Hilary knows what goes into making a great company and a delicious drink. Before founding her own b…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Jim Simon, the co-founder & CEO of JiMMYBAR, a family company with a female co-founder & creator of "Bars With Benefits" meaning high protein-low sugar great tasting bars with Functional ingredients like immune boosting fruit, Collagen, Turmeric, Guarana Caffeine, Keto friendly nuts. Follow Ji…
 
We’re decking the halls for our annual holiday gift guide episode! VP of Marketing, Gina Bongiovanni, discusses our holiday promotions and the perks you’ll get if you sign up for our email newsletters at Hemp Bombs, Nature’s Script and Mystic Labs. There’s a CBD and health and wellness product for everyone on your list, including our award-winning …
 
Today we are going to dive into the topic of sustainability. Sustainability continues to be a large topic in CPG today and many retailers are making it a large factor in their product evaluation process. We are very lucky to be joined today by Christina Lampert. Christina is the director of innovation at the world’s largest ingredient sustainabilit…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Vandana Khanna, Director of Digital Finance Transformation at Unilever. Follow Vandana Khanna on LinkedIn at: https://www.linkedin.com/in/vandanakhanna/ Follow Unilever on LinkedIn at: https://www.linkedin.com/company/unilever/ Follow Unilever online at: http://www.unilever.com Vandana answers…
 
Making a sustainable CPG product a household name doesn’t sound as challenging as it is. Today we speak to Pilar Ochi, Vice President of Marketing at Alter Eco, a sustainable sweet snacks company. She joined the company because this was the first brand that she found that does more for people and the planet than they talk about. While this sounds l…
 
79% of consumers have bought a new product in the last month; how do you make sure your brand is one of the the new products in a consumer's cart? Today we welcome Annalea Krebs, founder and CEO of Social Nature, a product discovery and trial platform in the better-for-you space. Listen in as Annalea covers the landscape of product discovery and tr…
 
Taylor Foxman is a prominent leader in the beverage industry and the Founder and CEO of The Industry Collective. The Industry Collective is a consulting firm for fast-growing beverage brands that has worked with names such as Archer Roose and BeatBox Beverages. Her greatest strengths come from networking and leadership, sitting as a Board Member fo…
 
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