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CPG eCommerce industry icon Sri Rajagopalan and consumer loyalty guru Peter V.S. Bond explore how brands and retailers engage with consumers in-store, online and everywhere in between. http://cpgguys.com Formerly known as “Consumer Engagement in an Omnichannel World”
 
Evolve CPG is a podcast and community committed to evolving the consumer packaged goods industry because we believe that better products, brands, and leadership are not only possible, but necessary. This show features innovative leaders actively pursuing a better world, and his hosted by Gage Mitchell, founder of Modern Species—a B Corp certified brand design agency.
 
Podcasting from the steam tunnels deep beneath the soft white underbelly of Raleigh, North Carolina, K. Ryan Parker & Reid Pegram bring you the latest on Comedy, Punk, Games & Books. New episodes are available on the first Wednesday of every month. Contact CPGB at cpgbpodcast@gmail.com. Follow CPGB on Facebook, Twitter and Instagram: @cpgbpodcast Available on Radio.com, Apple Podcast, Google Play, Spotify, TuneIn, Stitcher, Podchaser & Blubrry.
 
Welcome to CPGToolBox, where we discuss tools that will help manufacturers in the Consumer Packaged Goods space solve Trade Promotion Management problems with modern technology. Hosted by Rick Pensa, a veteran in the industry, and the creator of the first electronic trade promotion solution for a major frozen food company.
 
In this weekly interview series, Alex Oesterle asks the hard and sometimes uncomfortable questions to dive into what's working and what isn't in world of food and beverage marketing. From CMO's to social media managers, the ideas and strategies will change the way you approach building your brand. If you're a marketing professional in the food and beverage space or intend to launch a new product, these interviews are an amazing resource for practical tactics you can implement from day one. A ...
 
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show series
 
The reason organic food only occupies 5% market share despite being so delicious and sustainable must be because of the preachy and argumentative narrative surrounding it. Today we speak to Dennis Weaver about the work he has been doing to introduce the mainstream consumer to the fun side of organic. Dennis is the Founder of Change Your Food, Chang…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Natalie Williams from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and ret…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Alina Bilger Chief of Staff to the CEOs & Andy Berman VP Marketing Solutions from Gopuff, an immediate needs home delivery business. Follow Gopuff online at: http://gopuff.com Follow Gopuff on Instagram at: http://Instagram.com/gopuff Follow Gopuff on Twitter at: http://Twitter.com/gopuff Down…
 
Today we hear from Linwood Paul and Matt D’Amour about how honestly we answer the question: how are you? Together, Linwood and Matt are co-founders of Subtle Distinctions, a business that offers integrative coaching for individuals, business leaders, and their teams. They help others make great decisions, exceed their goals, and create thoughtful l…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Risa Crandall, SVP CPG Strategy at Aki Technologies which empowers brands and retailers to reach people by targeting pivotal moments in the consumer journey with personalized advertising. The CPG Guys have partnered with Aki in a 3 part series to talk about how brands are personlizing consumer…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Declan Kennedy, CEO of StitcherAds, a Facebook Marketing Partner helping advertisers and agencies scale full-funnel performance marketing campaigns on Facebook & Instagram. Declan joins us to talk about all the privacy changes resulting from Google's decision to end the use of 3rd party cookie…
 
Trademarks, copyrights, and patents play an important role in the value of a business, but it can be confusing to know how to use them effectively. Erin Ogden is the Managing Attorney at Ogden Glazer + Schaefer, a business law firm that focuses on intellectual property, and she joins us today to help us navigate these tricky waters. Our conversatio…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Jeff Clapper, CEO of Arkansas-based 8th & Walton, a consulting & training group which supports Walmart Suppliers in three ways: Walmart Training Classes Advisory and Custom Training Full Service Support Learn more about 8th & Walton at http://www.8thandwalton.com Follow 8th & Walton's own podc…
 
Search engine optimization is in a state of constant change, so it’s important to keep moving to fit with the algorithm. If you can do this, you can boost your online presence and maximize the traction you get from it. Today, we speak with Casey Nifong, the founder of Mountain Laurel Digital, a full-service digital agency in Asheville North Carolin…
 
In this episode of The CPG Guys podcast, Sri & PVSB speak with Carolina Flores, Associate Digital Marketing Manager at GSK. Carolina speaks about how several brands within the GSK portfolio have adopted Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. …
 
The CPG Guys, Sri & PVSB, are joined in this episode by Megan Kinmonth Bowman, founder & CEO of Stonehenge Tech Labs, the company behind Stopwatch, a cloud-based, omni-channel commerce software delivering unified commerce metrics across multiple retail platforms. Meagan answers these questions posed to her: Did we hear that right? Several years ago…
 
Today, you'll hear from Linwood Paul and Matt D'Amour, co-founders of Subtle Distinctions, about why you should place connection before content when starting a conversation, either in a professional setting or in your private life. Join us to listen more about their insight as to how we have become so attuned to the 'new normal', and gently remind …
 
The CPG Guys, Sri & PVSB, are joined in this episode Spencer Price & Henry Michaelson, 2 of the 3 founders of Halla, a real-time personalization AI engine designed for grocers generating increases in basket size & customer retention Spencer & Henry answers these questions posed to them: What were the consumer needs that you as founders identified a…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Darnley Merzier-Bryan, founder & President of Merzier Process Group, a CVE certified Service-Disabled Veteran-Owned (SDVOSB) and Women-Owned Small Business information technology (IT) consulting firm founded in 2008 and headquartered in the Washington D.C. Metro area. Merzier's entire client f…
 
Fair trade is far more complicated than simply paying more for a product. It touches on all aspects of the supply chain and intersects with a range of issues. Anna Canning is the campaign manager of Fair World Project, a non-profit that advocates for fair trade policies and helps bring related topics into the public conversation. In this episode, w…
 
In our first bonus episode, we discussed with Linwood Paul & Matt D'Amour, co-founders of Subtle Distinctions, about the concept of the path to action from the book Crucial Conversations: Tools for Talking When Stakes Are High. By tuning in, you'll hear about the four components of the path to action, why shaping your own story is important for tak…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Paco Underhill, legendary author of the seminal book on shopping behavior, "Why We Buy" which has been in continuous print for 20+ years. Paco answers these questions posed to him: Your book “Why We Buy” was published over 2 decades ago yet remains, to this day, in publication in 28 languages …
 
It takes both creativity and partnerships with mission-aligned people and organizations to effectively market ethical and organic consumer goods. Today we speak to Jamie Lamonde and reflect on her top marketing lessons from working with mission-driven companies. Lessons that she’s used to found The Kindship Group, a full-service agency that empower…
 
In this episode of The CPG Guys podcast, Sri & PVSB speak with Heather Marie Udo. the founder & CEO of Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and publishers to create shoppable sites, conte…
 
With the right knowledge, we can shift the narrative of nutrition and organic eating, leading to sharper minds and more able bodies. Today we’re joined by Zeke Khali, AKA ‘The Healthy Hueman’ to talk about his mission in making natural health and wellness accessible to all. In this episode, listeners will benefit from Zeke’s insights, as well as fr…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Erica Fortune, SVP of eCommerce at Big Lots!, the neighborhood discount retailer with over 1,400 locations. Erica's team is responsible for e-Commerce, Mobile, Product Management, User Experience (UX), Site Merchandising, Front End Development (FED), Web Analytics, Search Engine Optimization (…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Kiri Masters & Stefan Jordev, co-authors of the new book "Instacart for CMOs" Kiri is the founder & CEO of Bobsled Marketing where Stefan works as Director of Marketplace Strategy & Insights. Kiri & Stefan answer these questions posed to him: What prompted you to pick Instacart and focus on th…
 
The CPG Guys Sri & PVSB welcome to this episode Aaron Rubin the founder and CEO of ShipHero, a SaaS solution to help eCommerce DTC sellers with fulfillment & shipping. Aaron got tired of eCommerce shipping software that sucked. So in 2013, he and his co-founder decided to do something about it and ShipHero was born. We know what it’s like to run a …
 
Candor isn’t just a word; it’s a practice that can promote a positive company culture and build stronger teams. Our guests, Linwood and Matt, are the co-founders of Subtle Distinctions where they cultivate thoughtful leaders from the inside out. In this episode, they break down the concept of candor and how to effectively use it in the workplace an…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Russ Heilbrun, Director of eCommerce, Category Management & Business Insight at Johnson & Johnson supporting Target. Russ answers these questions posed to him: Your career has passed through retail including being a buyer for several categories at Target and now CPG. Decompose this for our aud…
 
Solving the world’s biggest problems is no easy task, but with a sustainable mindset and a regenerative approach, we have much more than just hope to rely on. Today we talk with Adrian Reif, CEO and co-founder of Umana Venture Studio, an organization that’s working hard to provide lasting solutions to global issues. We open the episode by first ask…
 
The CPG Guys, Sri & PVSB, are joined in this episode by Michael Kahn, CEO of Astound Commerce. At Astound Commerce, they live and breathe the customer experience. They design interactions that forge lifelong brand loyalty. They generate and capture consumer demand. They push technology to the edge of what it can do. To learn more about Astound Comm…
 
The CPG Guys, Sri & PVSB, are joined in the first of a 3 part episode arc on enabling DTC with Holly Boni, the Director of Sales & Partnerships at Shoppable, a distributed commerce technology company with a suite of e-commerce products surrounding Shoppable's patented, universal checkout API. Shoppable's solutions enable advertisers, retailers, and…
 
Companies without a clear purpose are incapable of making an impact and reaching their full potential. In the words of today’s guest, the trick to becoming an impactful brand is to know that your “purpose is on purpose.” In this episode, we speak with Conscious Brands founder Rob Sinclair about creating conscious businesses that pursue meaningful i…
 
The CPG Guys, Sri & PVSB, welcome to the podcast Michael Zakkour, the founder & CEO of 5 New Digital, a brand consultancy focused on enabling unified commerce across enterprises. He is also the author of "New Retail Born in China Going Global" and "China's Super Consumers." He's a expert in emerging commerce capabilities in China & APAC. Michael jo…
 
The CPG Guys Sri & PVSB welcome to this episode Cyndi Loza, Associate Editor at EnsembleIQ's Path to Purchase Institute division. Cyndi recently reported on a survey that the Institute fielded related to the value shopper marketing professionals have for 7 different retail media platforms including Amazon, Walmart, Kroger, Dollar General, Giant Eag…
 
The CPG Guys Sri & PVSB welcome to this episode Andrew Lipsman, principal analyst at eMarketer where he covers retail and eCommerce. Andrew has a tremendous amount of CPG market research experience with prior work at NPD Group and comScore. Please provide feedback to help us design content strategy for guests and topics by visiting http://ratethisp…
 
The organic chocolate company Alter Eco knows that there’s no quick solution to climate change reversal. Instead, they’re creating impact through long-term solutions that involve converting monoculture cacao farms to a regenerative agro forest model. Today we speak with Antoine Ambert about what Alter Eco is doing to transform the chocolate industr…
 
The CPG Guys Sri & PVSB are joined in this episode by Melissa Burdick, co-founder & President of Pacvue, an enterprise marketplace digital advertising platform. Questions Melissa answers: From Amazon to Mars to founding Pacvue. Decompose this for our audience how this journey evolved. What is Pacvue’s niche and who are your customers/users? How can…
 
For the effective leader, curiosity is a powerful tool to build and nurture strong connections. Today we speak with leadership experts Linwood Paul and Matt D’Amour of Subtle Distinctions about how fostering your curiosity will make you a better leader; especially at times when emotions run high. From taking stock of your inner-world to helping peo…
 
The CPG Guys are joined in this episode by Alex McCord, EVP & Managing Director at Flywheel Digital, An Amazon-focused agency supporting brands selling through 1P. In Alex's conversation with Peter, he answers the following questions: Your career was born into eCommerce and digital retailing when it was still new for CPG brands. How hard has it bee…
 
To celebrate 20,000 downloads of The CPG Guys podcast, Sri & PVSB decide to share with our audience the "inside baseball" of our podcast. We answer the following questions: Why did we found the podcast? What was the original format of the podcast? Why did we choose to change the format? What is the mission of the podcast? How does diveristy & inclu…
 
The CPG Guys Sri & PVSB are joined in this episode by Justin Kamine, founder & CEO of Upgraid, an outcome-based health natural supplements brand. Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast Questions that Justin addresses: Take us through the journey of Upgraid - how did this happen, how did you find a team? W…
 
Hooray Foods' Founder Sri Artham is on a mission to create what many have called the holy grail of plant-based meat: crispy, smoky bacon – without the pig. Sri is today’s guest, who tells us more about Hooray, a company that makes delicious plant-based meats designed to look, cook, and taste just like the real thing. Tune in to find out what sparke…
 
The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Steven G. Koven VP of Omnichannel & eCommerce at Crossmark. Most recently, Stephen was VP of Digital Experience at Hormel Foods and had previously worked at Henkel and The Clorox Company. Stephen speaks to how brands can leverage user-generated content like produc…
 
The CPG Guys Sri & PVSB are joined in this 2 part episode by digital experience maven Steven G. Koven VP of Omnichannel & eCommerce at Crossmark. Most recently, Stephen was VP of Digital Experience at Hormel Foods and had previously worked at Henkel and The Clorox Company. Stephen speaks to how brands can leverage user-generated content like produc…
 
Today, you will hear from Daniel Kurzrock, CEO and Co-Founder of ReGrained, an ingredient platform, and packaged foods innovator, that specializes in upcycling overlooked and undervalued ingredients. In this episode, Dan explains how ReGrained works with brewery partners to rescue the grain after they have extracted the sugars needed to make beer, …
 
The CPG Guys Sri & PVSB are joined in this episode by Andrea Leigh, VP of Strategy & Insights at Ideoclick, an eCommerce Accelerator Consultancy for brands at Amazon & beyond. This is a fun and lively conversation about the transforming landscape of eCommerce. Please follow the CPG Guys on Linkedin: http://www.linkedin.com/company/cpgpodcast Questi…
 
The CPG Guys Sri and PVSB are joined in this episode by That's it Fruit's founder and CEO Lior Lewensztain to speak about how his on-the-go fruit snacks are thriving in the digital omnichannel environment. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Questions that Lior addresses: Your story starts at USC, then you …
 
Today’s guest has a passion for protecting the oceans by reducing human dependence on plastics. Concerned about the toxins commonly found in lunchbox containers, plastic pollution activist and environmental entrepreneur Sandra Ann Harris started by eliminating plastics from her kids’ lunchboxes, then founded ECO lunchbox, a California green-certifi…
 
The CPG Guys Sri and PVSB are joined in this episode by CommerceIQ founder and CEO Guru Hariharan to speak about using machine learning and automation to optimize the full eCommerce channel to win at the moment of purchase and drive profitable growth. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Questions that Guru …
 
The CPG Guys, Sri & PVSB are joined in this episode by Tara West the founder & proprietor of Tara West Fashion. Tara is an independent personal stylist and one of Boston's pre-eminent fashion and lifestyle bloggers. Voted multiple times Boston's Best A-List Fashion Blog, and listed among the top 100 fashion blogs in the country, Tara West's blog re…
 
The CPG Guys Sri and PVSB welcome Rob Gonzalez, CMO & co-founder of Salsify, co-founder of The Digital Self Institute & co-host of Unpacking The Digital Shelf podcast. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Rob covers the following topics: What is the mission of the Digital Shelf Institute and why did you and …
 
The CPG Guys Sri & PVSB continue founders month in 2021 with Katie Hotze, the founder & CEO of Grocery Shopii a white label retailer shoppable recipes app that helps shoppers save time while assisting retailers in expanding basket sizes. Follow The CPG Guys on LinkedIn at http://www.LinkedIn.com/company/cpgpodcast Katie answers these questions: Wha…
 
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