Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
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The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
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모두 재생(하지 않음)으로 표시
Manage series 2835309
Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com
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1 Shaping Nutritional Wellness with Plane Crash Survivor and Lucky Energy CEO Richard Laver 49:01
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좋아요49:01
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좋아요The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's daughter, Kate, had cerebral palsy and couldn't eat solid foods. He created a plant-based protein shake, which led to the founding of Kate Farms and then inspired by being a survivor - Lucky Energy. Find Richard Laver on Linkedin at : https://www.linkedin.com/in/richard-laver-38268616/ Find Lucky Energy on Linkedin at : https://www.linkedin.com/company/lucky-beverage-co/ Find Lucky Energy online at : https://luckybevco.com/ Here's what we asked him : Let’s get to know you. Take us through your life story summary and why Lucky energy was founded. What leadership principles have you anchored your career on? Take us through the portfolio of the company and your innovation approach. What’s new for 2025?. How are you looking at Omnichannel holistically and coaching your teams on building for an always-on 360 consumer? You are up against stiff larger competitors with deep media pockets - how do you match up here and become the challenger that is fast-growing? Startups - fun and not so much. What challenges have you encountered, and how have you mitigated them? Who is your target consumer, and how do you follow them and provide for them? Why is your brand attractive for them vs others in the crowded category? What is advice you would share for others looking to start the next CPG brand? What trends are you following these days? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup Subscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signup DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
1 The Work-Life Challenge with NielsenIQ’s Nicole Collida Davis & Jennie Bell 46:43
46:43 나중에 재생 나중에 재생 리스트 좋아요 좋아요46:43
나중에 재생 나중에 재생 리스트 좋아요 좋아요The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. Find Nicole on LinkedIn at: http://linkedin.com/in/nicolecollida Find Jennie on LinkedIn at: http://linkedin.com/in/jennie-bell-a27568b Find NielsenIQ Media online at: http://nielseniq.com Nicole & Jennie answers these questions: Let me ask the obvious - what does a day in the life of each of you look like? What does the word work life balance mean to you? How do you both bring a sense of balance in your lives and get some ‘me time’ What are day to day challenges you’ll deal with in just getting it all done? How do you deal with away from home business travel? What does vacation travel mean to you? Do you get away? What’s your next getaway? Let’s talk the world of business leaders you two are. How do you practice wellness and balance and what you learn in your own lives - in your day job? What advice would you give other CPG parents listening to this episode ? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup Subscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signup DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
1 Travel Hub Retail Media with WHSmith North America Media Network's Alison O'Keefe 20:45
20:45 나중에 재생 나중에 재생 리스트 좋아요 좋아요20:45
나중에 재생 나중에 재생 리스트 좋아요 좋아요The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to consumers across travel hubs in North America. Find Alison on LinkedIn at: https://www.linkedin.com/in/alison-o-keefe-42b1a830/ Find WHSmith Media on LinkedIn at: https://www.linkedin.com/company/whsmith-north-america-media-network/ Find WHSmith Media online at: https://smg.team/en-us/retailers/whs-media/ Alison answers these questions: What are some of the biggest challenges brands face when trying to engage consumers in travel hubs? How do you see the role of physical retail media evolving in an increasingly digital advertising landscape? Why did WHSmith choose to partner with SMG in launching a media platform? How does WHSmith differentiate its media network from other retail media networks in the travel space? What are the core solutions that you offer brands to engage consumers in your physical retail locations? What types of brands or advertisers see the most success when partnering with WHSmith’s media network? Is it all about endemic advertising? Can you share any recent success stories of brands leveraging WHSmith’s retail media network effectively? What advice would you give to companies looking to create meaningful partnerships within the WHSmith ecosystem? How does WHSmith’s media network measure and report on ad effectiveness for partners? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup Subscribe to Mass Market Retailers here: https://massmarketretailers.com/#/portal/signup DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
1 Center Store Grocery Merchandising with Wakefern's Jeff Mondelli 43:47
43:47 나중에 재생 나중에 재생 리스트 좋아요 좋아요43:47
나중에 재생 나중에 재생 리스트 좋아요 좋아요The CPGGUYS are joined in this episode by Vice President of grocery merchandising at Wakefern Food Corp. Jeff is a remarkable example of a pharmacist expert and leader now transformed into an everyday grocery merchant. We were so impressed by his leadership, he is the winner of the DSN (Drug store news) + CPGGGUYS retail merchandiser of the year for 2024! Find Jeff Mondelli on Linkedin at : https://www.linkedin.com/in/jeffrey-mondelli-95a72148/ Find Wakefern Food Corp on Linkedin at : https://www.linkedin.com/company/wakefern-food-corp-/ Find Wakfern Food Corp online at : https://www2.wakefern.com/ Here's what we asked him : 1. You are a rare breed of merchants that have successfully transitioned from pharma to CPG - what did it take and how did you accomplish this? 2. How have consumer behaviors and preferences shifted in the post-pandemic world, and what does this mean for CPG brands? 3. CPG companies are facing a lot of disruption with e-commerce and changing consumer behaviors. What are the biggest shifts you're seeing in the industry today? 4. How do you see the relationship between traditional retail and CPG evolving over the next 5 years? 5. What advice do you have for CPG companies that are struggling to adapt to the consumer digital-first world? 6. How do you think CPG companies can best leverage data and analytics to improve their operations, marketing, and customer engagement? 7. What does a best in class partnership with Wakefern look like for a CPG brand? 8. What’s the best piece of advice you’ve received during your career, and how did it shape your path? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ Subscribe to Chain Drug Review here: https://chaindrugreview.com/ Subscribe to Mass Market Retailers here: https://massmarketretailers.com/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
1 Consumerism From The Lens of Gen Z with Shaan Modi (we met at CAGNY) 48:55
48:55 나중에 재생 나중에 재생 리스트 좋아요 좋아요48:55
나중에 재생 나중에 재생 리스트 좋아요 좋아요The CPGGUYS are joined in this episode by Shaan Modi, from New Jersey. Shaan is still in high school but was spotted by us at CAGNY (the annual consumer analysts gathering with senior CPG brand leaders) down in Florida in February. We observed him attend several sessions, and we quite surprised to see someone from Gen Z in this conference. We asked him what he thought, and his answers both intrigued and challenged our own biases of how he saw the notion of a 'brand'. We decided to bring him on the pod, he agreed, here is the episode. Enjoy the listen to what Gen Z thinks of the many brands we have spent decades building. Here's what we asked Shaan : Personal Experience & Perspective : What inspired you, as an 18-year-old, to attend CAGNY 2025, and how did you prepare to get the most out of it? Were there any moments during the conference that shifted your opinion about a brand or product? Health & Wellness Trends :Do you think the current “better-for-you” trends reflect authentic health concerns among Gen Z—or are they still mostly marketing tactics? Marketing Strategy : Which brand do you think best understands Gen Z in terms of digital-first marketing, and what made it stand out? How important is authenticity in influencer marketing to you and your peers? What makes something feel “forced” versus genuine? Innovation & Missed Opportunities : You pointed out how companies missed TikTok trends—why do you think they’re slow to adapt, even when the data is right there? Do you think there’s a risk in brands trying too hard to be trendy or viral? What’s the right balance?If you could advise General Mills on a single product innovation to better appeal to Gen Z, what would it be? Product Development & Personalization : How important is personalization in food products for Gen Z? Would you actually use something like a custom snack box? Cultural & Social Relevance : What’s one cultural or social movement you feel CPG brands are completely missing out on when it comes to Gen Z? Which viral food trend do you think has the most untapped brand potential right now? Vision for the Future : If you were to attend CAGNY 2030, what changes or evolutions would you hope to see in how brands engage with your generation?Personal Experience & Perspective? Were there any moments during the conference that shifted your opinion about a brand or product? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ Subscribe to Chain Drug Review here: https://chaindrugreview.com/ Subscribe to Mass Market Retailers here: https://massmarketretailers.com/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
1 Robinson-Patman Compliance in the Age of Shoppable Media 49:08
49:08 나중에 재생 나중에 재생 리스트 좋아요 좋아요49:08
나중에 재생 나중에 재생 리스트 좋아요 좋아요The CPG Guys are joined in this episode by Brandon Nutter, co Founder and CTO of Ampd, which connects Google Ads directly to the world’s largest marketplaces like Amazon and turn incremental revenue all the way up, and Steve Pet, Antitrust Associate at Gibson, Dunn & Crutcher LLP. Find Brandon Nutter on LinkedIn at: https://www.linkedin.com/in/brandonnutter/ Find Steve Pet on LinkedIn at: https://www.linkedin.com/in/steve-pet-22b12040/ Find Ampd online at: https://www.ampd.io/ Brandon & Steve answer these questions: What is the RPA policy and why does it hold brands back in your observation? Is it a ‘where to buy’ challenge? We’d love to learn how RPA came about and how often do you encounter it in the law practice? Is it a big deal or not? Have you seen it enforced? We have a new administration and it’s clear they are moving aggressively on removing business barriers. What are you guys anticipating? In your observation, what do CPG brands do today to stay compliant? Does this compliance then destroy ‘where to buy’ as an intent to help the consumer know promotional offers? Let’s stay on the theme of where to buy. What is it then ideal for and what is it not ideal for? Can I have both of you respond to that – Steve you first? Any case studies recently that you can share from personal experiences? Since this is a misunderstood topic, how is Ampd’s platform help in this space? Why should a brand invest with you to overcome this challenge? What is then the advantage of sending closed loop traffic directly to retailers? Is first party data then lost as only retail will have it? How can a brand be RPA compliant? What is your outlook and closing advice on this topic? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Subscribe to Chain Drug Review here: https://chaindrugreview.com/ Subscribe to Mass Market Retailers here: https://massmarketretailers.com/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
1 Message to CPG CEOs: Lower Your EPS Targets Significantly! with RBC Capital Markets’ Nik Modi 46:33
46:33 나중에 재생 나중에 재생 리스트 좋아요 좋아요46:33
나중에 재생 나중에 재생 리스트 좋아요 좋아요The CPG Guys are joined in this episode by returning guest Nik Modi, Co-Head of Global Consumer & Retail Research at RBC Capital Markets. In this episode, Nik discusses his recent communication equity research newsletter called “Attention CPG Management/Boards: It’s Time to Cut EPS Significantly” Nik argues that cutting numbers significantly would not only provide a floor on valuations, but also provide ample flex for investments that are critically needed, especially in marketing, innovation, supply chain and AI talent/capabilities. Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capital online at: https://www.rbccm.com/en/ To read Nick’s letter go here: https://www.linkedin.com/posts/cpgpodcast_growth-activity-7320215173019942913-wRRY?utm_source=share&utm_medium=member_ios&rcm=ACoAAAAB-1kB_qphpg7T2qlI24Zz4i_8wB0zMTI CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Subscribe to Chain Drug Review here: https://chaindrugreview.com/ Subscribe to Mass Market Retailers here: https://massmarketretailers.com/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
1 Amazon’s Omnichannel Grocery Strategy with Tomorrow’s Jordan Berke 22:57
22:57 나중에 재생 나중에 재생 리스트 좋아요 좋아요22:57
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, Sri interviews Jordan Berke, founder & CEO of TOMORROW, a leading digital retail advisory firm, enabling global retailers to accelerate growth through digitization. Sri and Jordan tour an Amazon Fresh store as they unpack Amazon 's omnichannel grocery strategy live from the original Amazon Fresh store in Los Angeles. While much of Amazon's physical store rollout has been hit or miss, the Amazon Ads presence in stores shows the potential to combine in store screens, programmatic, and physical promo space to create immersive brand experiences. Find Jordan on LinkedIn at: https://www.linkedin.com/in/jordan-berke-tomorrow/ Find TOMORROW on LinkedIn at: https://www.linkedin.com/company/tomorrow-retail-consulting/ Find TOMORROW online at: https://tomorrowretail.com/ CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Subscribe to Chain Drug Review here: https://chaindrugreview.com/ Subscribe to Mass Market Retailers here: https://massmarketretailers.com/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
1 Retail Leadership With Sam’s Club SVP eCommerce Greg Pulsifer 50:51
50:51 나중에 재생 나중에 재생 리스트 좋아요 좋아요50:51
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, the CPG Guys are joined by Greg Pulsifer, SVP of eCommerce at Sam’s Club, the club format division of Walmart. Find Greg on LinkedIn at: https://www.linkedin.com/in/gregpulsifer/ Find Sam’s Club on LinkedIn at: https://www.linkedin.com/company/sam's-club/ Find Sam’s Club online at: https://corporate.walmart.com/about/samsclub/sams-club-suppliers? Greg answers these questions: Tell us about you the person? Take us through your career growth journey in digital and ecommerce and how you got here? Take us through Sam’s ecommerce strategy and what is the 2025 focus? NRF digital council - what does this mean and how are you and Sam’s club contributing through it in our industry? How has ecommerce fundamentally changed over COVID and in a post COVID environment? How are you and Sam’s dealing with this? Tell us about your team and how you motivate them everyday? What is your approach to people leadership? Retail media has fundamentally changed shopping. How are you partnering with MAP and leveraging this for your customers experiences? What trends are you following these days? AI, tech, other or digital trends? Why are these important? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
1 Everything Artificial Intelligence with Applied Intelligence's Imteaz Ahamed 48:03
48:03 나중에 재생 나중에 재생 리스트 좋아요 좋아요48:03
나중에 재생 나중에 재생 리스트 좋아요 좋아요The CPG Guys are joined in this episode straight from Sydney, Australia by Imteaz Ahamed, founder and CEO of an artificial intelligence platform called Applied Intelligence. This episode is contextual for the CPG industry and covers many topics related to what YOU as a listener - either from a brand or retailer are faced with today. Find Imteaz Ahamed on Linkedin at : https://www.linkedin.com/in/imteaza/ Find Applied Intelligence on Linkedin at : https://www.linkedin.com/company/applied-intelligence-newsletter/ Find Applied Intelligence online at : https://appliedintelligence.beehiiv.com/ Here's what we discussed : Is the CPG industry ready for AI at scale? Do we understand the difference between ML & AI? What is applied AI? Where is AI the most effective in commercial forums, teams and growth? Are CMO's doing what's needed to leverage AI? Why ChatGPT is merely a beginning... How can you learn, adapt and adopt. Applied AI in CPG. CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
1 Community Grocery Retail In the Digital Age with IGA’s Michael La Kier 33:07
33:07 나중에 재생 나중에 재생 리스트 좋아요 좋아요33:07
나중에 재생 나중에 재생 리스트 좋아요 좋아요The CPG Guys are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA) the largest affiliation of independent grocers in the U.S. andaround the world, boasting 2,500 U.S. stores and 7,500+ globally. This episode was recorded at the 2025 Commerce Media Brand Summit produced by WB Research. Find Michael on LinkedIn at: https://www.linkedin.com/in/michaellakier/ Find IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./ Find IGA online at: https://www.iga.com/ Michael answers these questions: What is the history of retail media at IGA and how can brands activate on it? How can independents help brands regain their volume through customer acquisition? How does IGA help its members with assortment planning? Why should all marketing efforts drive actions? How has IGA partnered with Instacart? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ WB Research: https://www.wbresearch.com/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
1 What's Brewing in Omnichannel with illycaffè's Cristian Arcangeli 40:50
40:50 나중에 재생 나중에 재생 리스트 좋아요 좋아요40:50
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/ Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/ Find Illycaffè online at: https://www.illy.com/en-us Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Cristian answers these questions: Can you share pivotal experiences in your journey from working with fashion brands like Gucci and Diesel to your current role at illycaffè? How does illycaffè ensure a seamless omnichannel experience for its customers? How has illycaffè’s digital business evolved under your leadership? What have been your key objectives in this area? How does illycaffè differentiate its digital customer experience from competitors in the market? What have been successful components of this strategy? Can you discuss any recent digital innovations at illycaffè that have significantly impacted customer experience? How are you leveraging customer data to inform your digital strategies? You have a large presence on Amazon & you have a thriving DTC business. How are you utilizing the generated transaction data? In what ways does illycaffè collect and implement customer feedback to improve its digital platforms? What emerging digital trends do you believe will shape the future of customer experience in the CPG industry? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
1 Benchmarking Retail Media Networks with The Path to Purchase Institute’s Cyndi Loza 46:27
46:27 나중에 재생 나중에 재생 리스트 좋아요 좋아요46:27
나중에 재생 나중에 재생 리스트 좋아요 좋아요The CPG Guys welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely. Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Find Cyndi Loza on Linkedin: https://www.linkedin.com/in/cyndiloza/ Find Path to Purchase Institute on Linkedin: https://www.linkedin.com/company/the-path-to-purchase-institute/ Find Path to Purchase Institute online : https://p2pi.com/ Find the P2PI Retail Media Networks Ratings & Insights Report here: https://p2pi.com/2025-p2p-trend-report-transunion Here's what we discussed : 1.) Which retail media networks outperform and are seen as best in class? 2.) Which RMN's have the best measurement frameworks? 3.) Who is the easiest to work with? 4.) Which RMN is integrated with merchants? and so much more.... CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
1 ABC's of a Startup Brand Launch with Doughlicious founder Kathryn Bricken 41:59
41:59 나중에 재생 나중에 재생 리스트 좋아요 좋아요41:59
나중에 재생 나중에 재생 리스트 좋아요 좋아요The CPG Guys are joined in this episode by the founder of Doughlicious - the London dough company. Indulgent, yet healthy cookies - yes, that's whipping up treats in her kitchen to becoming London’s cookie queen, Kathryn Bricken turned her American baking magic into a sweet success story. Her legendary homemade cookies, crafted with clean, premium ingredients and free from artificial nasties, sparked such a frenzy among friends—who begged for her secret dough to bake at home—that she knew she had to share her creation with the world. Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Find Kathryn Bricken on Linkedin at: https://www.linkedin.com/in/kathryn-bricken-78620625/ Find Doughlicious on Linkedin at: https://www.linkedin.com/company/doughlicious-dough/ Find Doughlicious online at: https://doughlicious.co.uk/ Here's what we asked her : Tell us about you the person? How did the idea for doughalicious come by? How did you convert the idea to a product? How is doughalicious scaling? Why is it better than other brands? Where can it be found Take us through the portfolio of doughalicious. What’s next? In categories where there are brands with deep marketing pockets and distribution how do you captivate the consumer Tell us about your team and how you motivate them everyday? What is your approach to people leadership? Who has been your mentor and advisor and what is the importance of this? What advise would you give other startups in this place? Challenges as a startup What trends are you following these days? AI, tech, other or food trends? Why are these important? CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors. This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos, Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Find Sri Rajagopalan on Linkedin at : https://www.linkedin.com/in/sri-rajagopalan-09a0062/ Find Peter VS Bond on Linkedin at : https://www.linkedin.com/in/pvsbond/ Find CPGGUYS on Linkedin at : https://www.linkedin.com/company/56451211 Find CPGGUYS online at : https://www.cpgguys.com/ Here's what we discussed : 1. Different tracks for learning 2. Key mainstage presentations 3. Detailed analysis of the omnichannel track and breakouts 4. Networking opportunities CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com Rhea Raj’s Website: http://rhearaj.com Lara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.…
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