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Startup CPG에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Startup CPG 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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This Is Woman's Work with Nicole Kalil


We all dream. Every night. Whether we remember them or not. And maybe — just maybe — those dreams aren’t random, ridiculous, or irrelevant. Maybe they’re trying to tell us something we’re too distracted, too busy, or too burned out to hear while we’re awake. Here to help us decode the language of dreams is Dr. Bonnie Buckner — founder of the International Institute for Dreaming and Imagery®, executive coach, faculty director at GWU’s Center for Excellence in Public Leadership, and author of The Secret Mind: Unlock the Power of Your Dreams to Transform Your Life . She’s spent her career teaching people how to use dreaming and imagery for personal growth, leadership, and creative breakthroughs . We explore: Why your dreams are worth paying attention to (even the weird ones) The science and strategy behind using dreams for personal development How feelings and subconscious wisdom can point to answers What to do if you don’t remember your dreams Why slowing down might be the key to speeding up your clarity Because what if the clarity you're chasing isn't out there — it's already in you, waiting for you to slow down, shut off, and tune in? Connect with Bonnie: Website: https://bonniebuckner.com/ Book: https://bonniebuckner.com/the-secret-mind/ IG: https://www.instagram.com/dreamwithiidi/ Related Podcast Episodes: How To Rewire Patterns That No Longer Serve You with Judy Wilkins-Smith | 323 The Icelandic Art of Intuition with Hrund Gunnsteinsdóttir | 307 The Astrology Advantage with Tali Edut of The AstroTwins | 301 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…
The Startup CPG Podcast
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Startup CPG에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Startup CPG 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.
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316 에피소드
모두 재생(하지 않음)으로 표시
Manage series 3245357
Startup CPG에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Startup CPG 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.
…
continue reading
316 에피소드
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The Startup CPG Podcast

1 #211 - Acquisition Story: How Hector Saldivar Grew Tia Lupita Foods From a Family Recipe to a Successful Acquisition 48:50
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In this episode of the Startup CPG Podcast, Daniel Scharff speaks with Hector Saldivar, founder and CEO of Tia Lupita Foods, about his journey from sharing his mother’s hot sauce recipe to building a nationally recognized, better-for-you Mexican-inspired brand. Hector shares how he grew Tia Lupita from kitchen batches to retail shelves, the challenges of competing in the crowded hot sauce category, and the strategies he used to stand out with authentic branding and premium positioning. He opens up about his SharkTank experience (and the realities of renegotiating after the cameras stop rolling), lessons learned from fundraising and retail expansion, and the pivotal moments that led to Tia Lupita’s acquisition by Vilore Foods. They also dive deep into entrepreneurship, resilience, and the balance between seizing opportunities and pacing growth. Tune in to gain valuable perspective on building and scaling a food brand! Listen in as they share about: Founding Story of Tia Lupita Foods SharkTank Experience Early Growth and Retail Expansion Differentiation in the Hot Sauce Market Trends in Hot Sauce & Chili Crisp Fundraising and Acquisition Journey Retailer & Distribution Strategy Advice to Entrepreneurs Episode Links: Website: https://tialupitafoods.com/ LinkedIn: https://www.linkedin.com/in/hector-sald%C3%ADvar-16a34a/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…
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The Startup CPG Podcast

1 Investor Spotlight: Andrew Montgomery, Partner at Collaborative Fund 49:41
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In this episode of the Startup CPG Podcast, Hannah Dittman speaks with Andrew Montgomery, Partner at Collaborative Fund, about building successful brands at the intersection of for-profit and for-good. Andrew shares his career journey across operations, brand building, and investing on his path to Collaborative Fund. He outlines the firm’s investment philosophy, including their “villain test,” and offers detailed guidance on pitching to investors, identifying enduring consumer trends, and structuring effective fundraising strategies. Andrew also provides practical advice on evaluating investor–founder alignment, building momentum during a raise, and navigating long-term partnerships. Listen to gain actionable insights on positioning your brand for growth, attracting the right capital, and fostering relationships that support your vision. Listen in as they share about: Andrew’s Career Background Collaborative Fund’s Investment Philosophy Investment Criteria & Evaluation Process Traits of Strong Founders Trends, Categories & Theses Fundraising Timing & Strategy Advice for Founders Seeking Investment Episode Links: Website: https://collabfund.com/ LinkedIn: https://www.linkedin.com/in/andrewwmontgomery/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Hannah's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…
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The Startup CPG Podcast

In this episode of the Startup CPG Podcast, our Editor, Caitlin Bricker, is joined by Alyssa Fernandez, founder of Ollin, a bold new baking brand that’s flipping the script on how we think about gluten. Alyssa shares her journey from data journalism to the baking aisle, revealing how a personal health journey and a DIY wedding cake sparked the inspiration for Ollin. Gain insight into how Ollin leverages traditional milling methods and Texas-grown grains to create thoughtful, flavor-forward cake mixes. Alyssa opens up about the challenges of being a first-time CPG founder, what it took to formulate her products using ancient grains, and how her brand’s Wild West-inspired aesthetic helps tell a deeper story. From branding decisions to startup strategies and overcoming gluten’s villainized reputation, this episode dives into the intersection of food, culture, and inclusivity. If you're curious about elevating your pantry, embracing better grains, or launching your own CPG venture, this episode is a must-listen. Listen in as they share about: Product Philosophy and Development Branding and Design Positioning Gluten as a Positive Ingredient Market Positioning & Consumer Behavior Go-to-market milestone Retail Launch and Future Plans Episode Links: Instagram: @ollinyall LinkedIn: https://www.linkedin.com/in/ffernandezalyssa/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…
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The Startup CPG Podcast

1 #210 - Commodity Boards 101 with California Walnut Board and Doosra 51:02
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In this episode of the Startup CPG Podcast , host Daniel Scharff is joined by Keith Seiz of the California Walnut Board and Kartik Das, founder of the emerging snack brand Dusra. The conversation offers a behind-the-scenes look at how commodity boards can play a critical role in supporting food and beverage startups — not just through marketing, but via product innovation, R&D resources, and industry connections. Keith shares how the California Walnut Board helps brands unlock the full potential of walnuts, from selecting the right varietals to facilitating prototyping and sourcing. Kartik discusses how this partnership enabled the successful development of Dusra’s newest snack mix — a modern take on Indian flavors featuring skinless California walnuts, chickpea puffs, and vegan dark chocolate. This episode is a must-listen for founders looking to leverage underutilized industry resources, enhance product development, and build thoughtful partnerships that fuel growth. Tune in now! The California Walnut Board would love to hear from anyone out there interested in their resources or education, you can email them at foodinnovation@walnuts.org Listen in as they share about: Commodity Boards and Their Role California Walnuts in Product Innovation Dusra’s Product Development Journey Partnership Between Dusra & the California Walnut Board Product Development and Strategy Trends in Walnuts and Nuts in General Strategic Growth and Go-To-Market Planning Advice to Other Founders Episode Links: Website: http://walnuts.org LinkedIn: https://www.linkedin.com/in/keithseiz/ Website: https://eatdoosra.com/ LinkedIn: https://www.linkedin.com/in/daskartik/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…
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The Startup CPG Podcast

1 Investor Spotlight: Alcohol & Vice Investing with Jason Sherman of Top Shelf Ventures 52:50
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In this episode of the Startup CPG Podcast, Hannah Dittman speaks with Jason Sherman, Co-Founder and Managing Partner at Top Shelf Ventures, an early-stage fund specializing in alcohol and vice brands. Jason shares his journey from Harvard Law to leading billion-dollar investments at AB InBev, to building and selling one of the fastest-growing alcohol companies in the United States, and ultimately launching Top Shelf Ventures to back the next generation of disruptive brands. Drawing on over a decade of operational and investment experience, he offers a candid look at what founders need to know to succeed in this unique category. Gain valuable insights into identifying the right markets, avoiding costly expansion mistakes, and understanding the key metrics that matter most to investors, such as velocity, retention, and operational efficiency. Jason explains why many alcohol industry exits occur earlier than in other CPG sectors, shares practical fundraising strategies, and outlines how to effectively position a brand for acquisition. He also discusses what differentiates Top Shelf Ventures in a competitive funding landscape and how his team works closely with founders to support growth. Tune in to learn how to stand out to investors, grow strategically, and set your brand on the path to a profitable exit. Listen in as they share about: Top Shelf Ventures Overview Defining “Vice” & Category Boundaries Stage, Check Size, and Metrics Distribution Strategy Examples of Successful Approaches Margins & Profitability Fundraising Guidance First Investor Meeting Best Practices Exit Strategies & Acquisition Dynamics Episode Links: LinkedIn: https://www.linkedin.com/company/topshelfventures/ LinkedIn: https://www.linkedin.com/in/jasondsherman/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Hannah's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…
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The Startup CPG Podcast

In this episode of the Startup CPG Podcast, Caitlin Bricker interviews Steph Nightingale, founder of Stimmie, a premium, reusable toothpick designed to address the gaps traditional floss and toothbrushes leave behind. Drawing on over 13 years of experience in dental care, Steph shares how personal recovery, patient insights, and a commitment to quality led to the creation of Stimmie. The conversation explores product innovation, early-stage funding, manufacturing partnerships, and the importance of retailer and consumer feedback in building a sustainable brand. Steph also discusses merchandising strategies, scaling challenges, and her vision for high-profile collaborations that could further elevate the brand. This episode offers valuable lessons in customer-centric product development and the realities of bringing a health-focused consumer product to market. Listen now to learn how Steph transformed a simple dental tool into a growing brand with national recognition — and why truly listening to customers is key to lasting success. Listen in as they share about: Customer Feedback & Development Funding & Business Growth Manufacturing & Operations Retail Strategy & Merchandising Sustainability & Industry Perspective Community & Networking Episode Links: Website: https://www.shopstimmie.com/ LinkedIn: https://www.linkedin.com/in/stephanie-nightingale-899b6118/?originalSubdomain=ca Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…
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The Startup CPG Podcast

1 #209 - Operations Law 101: Co-Mans & Distribution Deals 1:04:44
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In this episode of the Startup CPG Podcast, Daniel Scharff speaks with Ryan Hall and Anthony Iuzzolino from the boutique CPG law firm Giannuzzi Lewendon, to dive deep into the legal backbone of operations in the consumer packaged goods (CPG) world. They explore the critical components of co-manufacturing, supply, and distribution agreements—covering everything from pricing structures and exclusivity to intellectual property, volume commitments, termination clauses, and the real-world risks brands face when contracts go sideways. Whether you’re dealing with a first-time co-man, evaluating DSD distributors, or navigating tricky termination fees, this episode is packed with expert legal insights that can help founders avoid costly mistakes and ensure operational agreements support long-term growth and optionality. Don’t miss this valuable episode – Tune in now! If you want legal guidance tailored to your CPG brand, reach out to rhall@gllaw.us or anthony@gllaw.us directly or visit gllaw.us to learn more. Listen in as they share about: Co-Manufacturing (CoMan) Agreements Supply and Distribution Contracts Intellectual Property (IP) Protections 3PL (Third-Party Logistics) & Warehousing Agreements Distribution Agreements Pricing and Cost Management Contract Negotiation Strategy General Legal and Operational Strategy Episode Links: Website: https://gllaw.us/ Email: anthony@gllaw.us Email: rhall@gllaw.us Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics If you’re ready for the new standard for business banking, Head to www.rho.co/startupcpg to learn more.…
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The Startup CPG Podcast

In this episode of the Startup CPG Podcast, Operations and Finance Contributor Hannah Dittman sits down with Todd Hoffman, Chief Operating Officer at Brightland, to discuss the strategic and operational challenges of scaling a modern CPG brand. Todd shares his unique transition from a decade in investment banking to leading operations at Chloe’s and now Brightland. The conversation explores the evolving role of the COO, key considerations for omnichannel growth, and the tactical realities of expanding from direct-to-consumer into retail. Todd also offers valuable insights on supply chain strategy, co-manufacturer relationships, inventory planning, and when to implement infrastructure such as 3PLs or ERP systems. Whether you're a founder entering grocery for the first time or an operator looking to build scalable processes, this episode delivers practical guidance and candid reflections from an industry leader. Listen in as they share about: Overview of Brightland Role of COO & Operations in CPG Operations & Supply Chain Best Practices Retail Strategy & Grocery Channel Expansion Product Development Insights Co-Manufacturing Relationships & Contracts Scaling Strategy & Infrastructure Lessons from Operations Episode Links: Website: https://brightland.co/ LinkedIn: https://www.linkedin.com/in/todd-hoffman-97aa6a4/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Hannah's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…
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The Startup CPG Podcast

In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Jesrina Arshad, founder and CEO of PurelyB, a wellness company rooted in Malaysia’s ancient herbal traditions. Jesrina shares how her personal health challenges inspired the creation of a brand that bridges centuries-old remedies with modern-day convenience—offering functional herbal blends in a unique "Pixie Stick" format. Together, they explore the science and story behind the rare Tiger Milk Mushroom and Pegaga, and how PurelyB collaborates with indigenous communities, traditional healers, and research institutions to develop effective, sustainable products. Jesrina also discusses her entrepreneurial journey—from bootstrapping and pre-order launches to achieving global reach and building a mission-driven business with a strong focus on health transformation and cultural preservation. Whether you’re a CPG founder, wellness enthusiast, or simply curious about functional mushrooms and ancient botanicals, this episode offers valuable insight into innovation, resilience, and purpose-led brand building. Tune in now! Listen in as they share about: Ancient Remedies & Science Integration Product Development & Launch Journey Business Growth & Strategy US Market Expansion Sustainability & Ethical Sourcing Natural vs. Pharmaceutical Episode Links: Website: https://purelyb.com/ LinkedIn: https://www.linkedin.com/in/jesrinaarshad/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics If you’re ready for the new standard for business banking, Head to www.rho.co/startupcpg to learn more.…
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The Startup CPG Podcast

1 #208 - Fundraising Reflections with David Fudge (Aplós) and Amanda Amos (Collaborative Fund) 1:13:11
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In this episode of the Startup CPG Podcast, host Daniel Scharff speaks with David Fudge, Co-Founder and CEO of Aplós, and Amanda Amos, Investor at Collaborative Fund, for a comprehensive discussion on the current fundraising landscape in consumer packaged goods. Together, they break down what has — and hasn’t — changed in the early-stage fundraising environment, with actionable advice for founders from both an operator’s and investor’s perspective. Amanda shares how Collaborative Fund evaluates startups, what investors look for in pitch decks, how to think about market size, and the importance of aligning with the right capital partners. David offers hard-earned insights from building Aplós, including how he navigated early fundraising, how his pitch evolved over time, and what advice he gives to other founders stepping into the fundraising arena. They also discuss bootstrapping vs. raising venture capital, SAFE notes vs. priced rounds, how to build authentic investor relationships, and the real expectations around valuation and ownership. Whether you're a founder preparing to raise or just curious about how the process works behind the scenes, this episode is packed with practical wisdom and candid reflections. 🎧 If you’re building in CPG — or just want to sharpen your fundraising game — don’t miss this one. Listen now! Listen in as they share about: Fundraising Strategy & Venture Capital How to approach different investor types Pitching & Due Diligence How VCs Evaluate TAM Founder-Investor Alignment Investor Perspective & Fund Dynamics Episode Links: Website: https://www.aplos.world/ LinkedIn: https://www.linkedin.com/in/dwfudge/ Website: https://collabfund.com/ LinkedIn: https://www.linkedin.com/in/amandaamos/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics If you’re ready for the new standard for business banking, Head to www.rho.co/startupcpg to learn more.…
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The Startup CPG Podcast

1 Investor Spotlight: Greer Tessler and Luke Goldstein of Simple Food Ventures 50:21
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In this episode of the Startup CPG Podcast, our Operations and Finance Correspondent Hannah Dittman speaks with Greer Tessler and Luke Goldstein, Managing Partners at Simple Food Ventures. They explore the firm’s strategic approach to early-stage CPG investing, with a focus on “better-for-you” grocery staples and their unique partnership with Albertsons to help brands scale through retail distribution. Greer and Luke share valuable insights into what they look for in founders, the importance of operational expertise, and the business fundamentals that set companies apart. They also provide guidance on navigating valuations, the fundraising process, and building transparent, effective relationships with investors. For founders preparing to raise capital or operators seeking a deeper understanding of the investment landscape, this episode offers practical advice and clear takeaways. Listen now to gain expert insights on positioning your brand for growth and investment readiness. Listen in as they share about: Simple Food Ventures Overview Investment Criteria & Strategy Fundraising Process & Diligence Valuation and Dilution Guidance Pitching Guidance Founder Fit & Dynamics Capital Raising Stages Advice for Founders on Investor Selection How to Contact Simple Food Ventures Episode Links: Website: https://simplefoodventures.co/ LinkedIn: https://www.linkedin.com/in/greer-tessler-50256640/ LinkedIn: https://www.linkedin.com/in/luke-goldstein-a90093159/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Hannah's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…
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The Startup CPG Podcast

1 Founder Feature: Ariel Altman and Ronny Berger of Figa Foods 47:21
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In this episode of the Startup CPG Podcast, Editor Caitlin Bricker speaks with Ariel Altman and Ronny Berger, co-founders of Figa Foods, a company introducing cupuaçu—a Brazilian superfruit seed—as a sustainable and innovative alternative to traditional chocolate. Ariel and Ronny share their journey of discovering cupuaçu, building a supply chain from Brazil, and navigating the challenges of bringing a novel ingredient to the U.S. market. They also explore the global cocoa crisis, the environmental benefits of cupuaçu, and how Figa Foods is positioned to offer a meaningful alternative in the confectionery space. Additionally, Ariel and Ronny reflect on their experiences as co-founders and life partners, offering valuable insights for first-time entrepreneurs in the CPG industry. Listen in to learn how Figa Foods is carving out a new category in confectionery—rooted in sustainability, transparency, and global inspiration. Listen in as they share about: Product Overview Cupuaçu as a Superfood Supply Chain and Farmer Partnerships Challenges in Product Development Business and Personal Partnership Cocoa Crisis Launch and Market Response Future Vision & Advice for Founders Episode Links: Website: https://figafoods.com/ LinkedIn: https://www.linkedin.com/in/ariel-altman-396b922b/ LinkedIn: https://www.linkedin.com/in/ronnyberger/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics If you’re ready for the new standard for business banking, Head to www.rho.co/startupcpg to learn more.…
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The Startup CPG Podcast

1 #207 - FFUPs' Shutdown: Post-Mortem & Lessons for Brands 58:12
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In this episode of the Startup CPG Podcast, Daniel Scharff speaks with Sam Tichnor, founder of FFUPs, a uniquely branded puff snack company that was focused on flavor innovation over health claims. Sam candidly shares the full arc of his entrepreneurial journey—from conceptualizing and launching the brand during the pandemic, to navigating DTC and retail channels, and the complex challenges that ultimately led to winding down the business. The conversation covers critical lessons on brand positioning, operational execution, inventory management, and the importance of marketing strategy—especially for solo founders. Sam reflects on the strategic decisions that shaped the brand, where things went wrong, and the insights he now applies in his advisory work at Pale Blue Dot, supporting emerging CPG brands with finance and operations expertise. This episode offers valuable takeaways for founders, operators, and anyone involved in building and scaling consumer products. Don't miss this episode. Listen now! Listen in as they share about: Branding and Product Development Marketing and Awareness Operations and Manufacturing Retail and Distribution Strategy Financial Management and Capital Reflections on Failure and Growth Episode Links: Website: https://ffups.com/ LinkedIn: https://www.linkedin.com/in/samueltichnor/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics If you’re ready for the new standard for business banking, Head to www.rho.co/startupcpg to learn more.…
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The Startup CPG Podcast

In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Sam Lejfer, founder of Lucky Day, a brand in the frozen dessert category unlike you've ever seen. Lucky Day produces organic, dairy-free ice cream made without common allergens, refined sugars, gums, or seed oils—offering a thoughtful alternative for health-conscious and ingredient-aware consumers. Sam shares the personal health journey that inspired the creation of Lucky Day, detailing how severe food allergies and a commitment to wellness shaped the brand’s core values. He also discusses the operational challenges of launching an allergen-friendly product, including the decision to manufacture in-house and to use home-compostable, plastic-free packaging. They also explore the realities of startup growth, the importance of maintaining product integrity, and how fear, discipline, and a mission-driven approach continue to guide Sam’s leadership. Gain insights into market trends in clean-label food, strategies for sustainable packaging, and the value of scaling with intention rather than speed. Listen now! Listen in as they share about: Manufacturing & Production Sustainability & Packaging Ingredients & Health Consciousness Business Philosophy & Strategy Retail, Distribution & Market Presence Founder Experience: Fear, Ego & Resilience Community & Support Episode Links: Website: https://eatluckyday.com/ LinkedIn: https://www.linkedin.com/in/lejfersamuel/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Caitlin's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics If you’re ready for the new standard for business banking, Head to www.rho.co/startupcpg to learn more.…
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The Startup CPG Podcast

In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Paul Voge of Aura Bora, who returns to share the full story behind the recent sale of his sparkling water brand. Paul takes us through the founding of Aura Bora, its rapid growth, and the hard financial truths of operating in the beverage industry. He dives deep into the reasons for selling, what the sale process looked like, and how changing investor expectations in CPG shaped their outcome. From fundraising strategies and capital efficiency to navigating the saturated sparkling water space, Paul offers transparent, hard-won advice on what it really takes to build — and eventually exit — a consumer brand. He also reflects on what he’s learned about himself, creativity, and the importance of timing in business. This is a must-listen for any emerging CPG founder or operator — candid, tactical, and full of real-life lessons. Listen now! Listen in as they share about: The Sale of Aura Bora Fundraising and Financial Journey Challenges in the Beverage Industry Decision to Sell Market & Exit Dynamics Entrepreneurial Reflections Personal Growth & Self-Discovery What’s Next for Paul Episode Links: Website: https://aurabora.com/ LinkedIn: https://www.linkedin.com/in/paulvoge/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com . Show Links: Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top) Join the Startup CPG Slack community (20K+ members and growing!) Follow @startupcpg Visit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.com Episode music by Super Fantastics…
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