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958.Tire Makers. Map Makers. Taste Makers. How the Michelin Brothers Sold Trust, Not Just Tires.
Manage episode 507884804 series 2929474
Marsh Buice에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Marsh Buice 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The Michelin Brothers didn’t just sell tires—they sold a movement.
They built maps to encourage people to travel.
They fueled behavior before they ever pitched a product.
They created so much trust that people assumed the tires had to be just as good.
Eventually, they weren’t just guiding roads—they were defining culture.
From tires...
To travel...
To the world’s most trusted restaurant rating system.
This episode unpacks how you can sell more—by pushing less.
How to influence behavior, build trust through usefulness, and create lasting impact.
📌 Stop selling the thing.
📌 Start showing people where to go.
📌 Be the mapmaker. Be the movement.
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952 에피소드
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