8: How We Consume Fear in a Time of Crisis, and the Brands That Change the Story

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Manage episode 256518811 series 2602815
Player FM과 저희 커뮤니티의 Jasmine Bina and Jean-Louis Rawlence 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Times of uncertainty have a way of revealing the mindset of a society, and today’s imminent threats - from COVID-19 to political instability and global warming - are revealing a mental shift that emotion-led brands are responding to.

A new league of brands has created businesses around beautifully designed, high style, premium disaster kits and products that are suddenly relevant in a space that’s gotten very little attention in the past. Meanwhile, the world’s elite have invested in luxury bunkers, exotic real estate and indulgent doomsday plans.

When did disaster preparedness become so fashionable? What can these companies teach us about branding in a time of crisis?

We speak with BBC and Vox journalist Colleen Hagerty, eschatologist and end-of-world expert Phil Torres, and founders Ryan Kuhlman and Lauren Tafuri of the popular disaster kit brand Preppi to explore the different narratives and deep rooted human beliefs that make sense of this trend.

Don’t be misled by beautiful design and luxury veneers. There’s something going on in the subtext here that can explain a meaningful shift in our cultural values.

Links to interesting things mentioned in this episode:

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