Player FM 앱으로 오프라인으로 전환하세요!
7: Cultural Constructs Are The Real Brand Opportunity
Manage episode 254635031 series 2602815
Brands like Ring and Billie leverage the uncertainty of our changing value systems to create new interest in old paradigms. In other words, they play with cultural constructs: arbitrary systems determined by our culture or our community, rather than a truth that stems from an immovable aspect of human nature. They prove that when constructs start to change, real brand opportunities start to emerge.
In this house episode, Jasmine and Jean-Louis talk about some of the biggest constructs defining our lives right now, from the nuclear family and privacy to gender and personal hygiene. These are constructs in limbo, creating a new brand whitespace for smart companies to play in.
They are also constructs that affect our everyday decisions. Some may seem inconsequential, others may seem like they are fading, but don't be fooled. Many of our archaic constructs are alive and well, dictating how we move within our lives.
Links to interesting things mentioned in this episode:
- The Nuclear Family Was A Mistake (The Atlantic)
- How Ring Transmits Fear To American Suburbs (Vice/ Motherboard)
- Resonate (Nancy Duarte)
- Metaphors We Live By (George Lakoff and Mark Johnson)
Check out our website for more brand strategy thinking, and come connect with us on Twitter, Instagram and LinkedIn.
26 에피소드
Manage episode 254635031 series 2602815
Brands like Ring and Billie leverage the uncertainty of our changing value systems to create new interest in old paradigms. In other words, they play with cultural constructs: arbitrary systems determined by our culture or our community, rather than a truth that stems from an immovable aspect of human nature. They prove that when constructs start to change, real brand opportunities start to emerge.
In this house episode, Jasmine and Jean-Louis talk about some of the biggest constructs defining our lives right now, from the nuclear family and privacy to gender and personal hygiene. These are constructs in limbo, creating a new brand whitespace for smart companies to play in.
They are also constructs that affect our everyday decisions. Some may seem inconsequential, others may seem like they are fading, but don't be fooled. Many of our archaic constructs are alive and well, dictating how we move within our lives.
Links to interesting things mentioned in this episode:
- The Nuclear Family Was A Mistake (The Atlantic)
- How Ring Transmits Fear To American Suburbs (Vice/ Motherboard)
- Resonate (Nancy Duarte)
- Metaphors We Live By (George Lakoff and Mark Johnson)
Check out our website for more brand strategy thinking, and come connect with us on Twitter, Instagram and LinkedIn.
26 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.