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Advertising has a bad name, it's often perceived as that one thing which we can't wait to skip or block. But is that all its about? Because if you listen to all the conversation around it, it's end-game advertising!! Well, all is not what meets the eye and while this is a time of extreme change for the advertising industry fueled by a large amount of Flux in the content and media industries.This might be the one time when advertising is growing beyond what anyone can imagine. So to dig deepe ...
 
Welcome to ADTENTION!, a Podcast from the American Advertising Federation Tenth District. We have conversations with the people in our industry who make Advertising and Marketing impactful and relevant. Our stories take you behind the scenes on a variety of advertising platforms, where we explore current trends and topics. AAF Tenth District promotes professional development and networking, recognizes advertising excellence, provides news and resources, helps develop future industry leaders, ...
 
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A f ...
 
Tactical and effective meets grounded and honest in advertising, marketing, and content creation. This show is a mix of real, practical advice for listeners and a little bit of philosophy. Host Marion Abrams searches out insights, strategy and tactics from the most accomplished thinkers and doers in the field.
 
Hier findest Du die geballte Facebook-Nerds-Power. Jan Stranghöner & Alexander Boecker geben als „Social Marketing Nerds“ Tipps zur effizienten Werbeaussteuerung auf Facebook. Auf die Ohren gibt es Erfahrungsberichte zum Ads-Aufbau, -Ausspielung, –Optimierung und was sonst noch im Social-Media-Kosmos abgeht. Hör rein für die volle FB-Dröhnung.
 
The pace of change the podcast adtech industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and even advertisers and agencies are enormous. And so are the profits. Presented as a companion but stand-alone version of the weekly newsletter of the same name, each episode of Sounds Profitable will be a fluff-free experience for you. Along with industry experts, I’ll help you understand how you can take advantage of podcast adt ...
 
Ad Speaks Houston takes you behind the scenes with the people and programs that make the American Advertising Federation - Houston Chapter (AAF-Houston) one of the top Ad Clubs in the country. Great conversations about how this club reaches a broad base of multi-cultural creatives and marketing professionals, and how it continues to lead the way in membership and growth.
 
This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is post ...
 
Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch th ...
 
Du fragst dich, was innerhalb des Facebook und Social Media Advertising Kosmos wirklich funktioniert? Du suchst mehr als nur oberflächliche Basics für deine Werbeanzeigen auf Facebook, Instagram & Co.? Dann bist du hier genau richtig! Im adsventure.de Podcast zeigen wir dir erprobte Hands-on Tipps, die wirklich funktionieren und nachhaltige Strategien mit denen du deine Kampagnen aufs nächste Level heben kannst. Hilfreiche Hacks und Tutorials rund um Facebook & Instagram Ads, sowie ausführli ...
 
The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net
 
Why'd I Buy That? Is a bi-weekly advertising-themed podcast hosted by Ryan Croker and Abraham Sloan. In each episode, we explore and examine the impulses and influences behind the things we buy-the principles and pitfalls, the economics and execution, the history, stories and psychology that make ads and advertising so powerful. If you've ever been curious about anything from packaging design to radio jingles, Why'd I Buy That? provides an entertaining and insightful look at an industry that ...
 
Charles Kirkland from the Media Buyer Association reveals all of his media buying tips and tricks for you to use. Charles became one of the top 100 affiliates at ClickBank by using paid traffic to grow his list and create some insane ROI. So hold on to your seat and get ready for one wild ride down the road of learning how to turn clicks into profits. You are going to learn how to build your list and ramp up your ROI with pay per click, paid media, cost per view traffic, Facebook ads, retarg ...
 
Marketing thought leaders, CMOs, and VPs from the heart of Silicon Valley and beyond, share their stories of breaking through the noise to build respected brands and successful businesses. Each episode focuses on the innovative ways these masters of marketing deliver the right message to the right audience — all with an emphasis on lowering the cost of customer acquisition. Your host Ander Frischer, Marketing Educator at Instapage, asks the questions you want answered and to gets the core of ...
 
Where you go is who you are. Location based marketing and Out of Home media are entering a new golden age. Our team of agency experts share their thoughts, insights and tips on everything related to Out of Home media, Experiential Activations and Trade Show Marketing. Posts cover a variety of topics – from planning for traditional Out of Home media campaigns, to creative concepting for Experiential, the integration of digital media, the future of Out of Home, and other location based marketing.
 
The best sales and marketing podcast in the world for businesses that want to grow and make money. Topics covered include marketing strategy, business development, sales, advertising, public relations, social media such as FaceBook & Instagram, lead generation, promotions, fundraising, video marketing, digital marketing, content creation and content marketing, website optimisation, improving sales conversion, eCommerce, publicity, how to build a large audience of followers and how to get the ...
 
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show series
 
Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we accumulate “ACOS Jumpers.” This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with…
 
We had a great conversation with AAF President/CEO, Steve Pacheco and Ann Iverson, committee chair for the Barton A. Cummings Gold Medal Award. Discover what it takes to get there, and what it means to win. The 2020 and 2021 winners tell us how.저자 American Advertising Federation Tenth District
 
Steve Pacheco President/CEO of AAF, Ann Iverson, brand builder and inspiring team leader, Helen Lavelle "Painter with a Purpose", and Steve Hall, a consistent supporter of education in advertising, all have something in common. They LOVE this industry, and give back to it with over the top devotion. This is how it's done.…
 
Cùng anh Tình Nguyễn Co-founder LadiPage tìm hiểu về Marketing Automation và ứng dụng của nó trong kinh doanh. Lưu ý: Đây là talkshow được ghi âm lại trên Live talkshow trên ứng dụng OnMic nên chất lượng audio sẽ không chuẩn. Các bạn nên tải OnMic tại https://www.getonmic.com để tham dự các event trực tiếp hàng tuần nhé.…
 
The pandemic has pushed many sectors that were predominately marketed through physical experiences to scale up digital connections. One of the segments that has seen this evolution the most is the automotive sectors. On this episode, Varun is joined by Vivek Srivatsa, Head, Marketing, Passenger Vehicles Business Unit at Tata Motors to discuss the p…
 
During episode 356, co-hosts BL Ochman & David Erickson discuss the backlash over Culper Precision’s Lego kit for a Glock handgun, as well as: Improv Everywhere's New York city dance party Google's test of seller ratings in search Twitter's Non-Fungible Tokens Amazon's Kindle Vella serialized fiction platform Twitter's testing of new conversational…
 
How can we get the most out of prefix analytics? And how can everyone use them to their best? Bryan and Karo talk about Prefix-analytics for the everyman. Key Links: Karo Chakhlasyan of Chartable Article: https://soundsprofitable.com/update/prefix-analytics ----- Are you using prefix analytics? ___ Credits: Hosted by Bryan Barletta of Sounds Profit…
 
Mijn gast van deze aflevering is Jerry Helmers. Hij is onder andere columnist voor de financiële Telegraaf, communicatie strateeg en auteur van het boek ‘De M4rk3tingcode’.In dit boek is hij helemaal los gegaan op de letter C; maar liefst 69 C’s uit de effectieve communicatiebranche komen voorbij! In deze aflevering hoor je meer over Costumer, Cult…
 
Digital Ad Market Update: 7/8 - 7/15 2021 Joe, Matt, and Jack take the studio to discuss the latest marketing, tech, and culture news. Tune in for all the banter - in 35 minutes or less. Top Stories: Apple makes a jump into the sports world to boost its streaming platform numbers. From here, we dive into legacy cable and its dwindling market power.…
 
Call it "podfading" or writers block or getting stuck. We, as professional creatives, sometimes have trouble getting the work done. Here are 5 strategies to get the sparks firing again. Find Marion on instagram @madmotion Visit my website at www.madmotion.com
 
After getting canceled last year due to the pandemic, the Cannes Lions International Festival of Creativity returned in 2021. Join the Salad Boys as they review the winners and share their thoughts on ads from the past two years that cleaned up shop on one of advertising's biggest stages. Make sure to follow along with us on social @salad_podcast a…
 
Làm gì để sự tình làm hình với chữ được trơn tru cho từng thiết kế quảng cáo, sáng tạo. Làm sao để hệ chơi với hình, không làm tình, làm tội hệ chơi với chữ, và hệ chơi với chữ, không làm dữ với hệ chơi xếp hình. * Đây là Talkshow được thu âm lại bởi Bold Creative Lab trong chương trình Radioshow "Tám cùng anh Bưởi" phát sóng trực tiếp tối Chủ nhật…
 
Amazon Advertising sneakily released a duo of new features to select marketplaces: the New Budget Tab and the New Budget Report. Our favorite duo, Michael Facchin and Brent Zahradnik from AMZ Pathfinder, dissect how to maximize efficiency with this new PPC combo. Together, the New Budget Tab and New Budget Report offer important glimpses into a cam…
 
*Special Episode Alert* In this episode, Joe Clements interviews Oxford Road's CEO, Dan Granger. With topics revolving around media, media bias, and future media standards, this is an episode you won't want to miss! Tune in for this exclusive episode brought to you by experts in marketing and media. All in 46 minutes or less. Find Dan Granger: http…
 
The journey of writers in the broader content space has always been an evolving beast. And, while opportunities have increased and value is scaling up there is still a long way to go to truly value writers for what they bring to the creative process. On this episode, Varun is joined by Devaiah Bopanna, Co-founder & Chief Content Officer at All Thin…
 
Những Copywriter hay Content Writer giỏi là những người “tâm lý”. Vậy Insight là gì? Làm thế nào đào insight? Có bao nhiêu loại insight? Triển khai content từ insight như thế nào? Trong talkshow lần này trên nền tảng Onmic, chị Thùy Khanh sẽ chia sẻ về làm content và cách tìm insight. Đôi nét về chị Thùy Khanh: Giám đốc sáng tạo với 20 năm kinh ngh…
 
Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it. Key Links: Juleyka Lantigua-Williams of Lantigua Williams & Co Article: https://soundsprofitable.com/update/podcasting-metrics-meaningful ----- Do you know how to access your podcasts l…
 
During episode 355, host B.L. Ochman interviews ad contrarian Bob Hoffman, author of five Amazon #1 selling books about advertising. Bob is also one of the most sought-after international speakers on advertising and marketing. He is creator of the popular “The Ad Contrarian” blog and newsletter, named one of the world's most influential marketing a…
 
Vandaag staat een heel speciale werkboek centraal: ‘Groei Snoei Bloei’. Dit werkboek zou eigenlijk aan iedere ondernemer of professional moeten worden gegeven die wil dat morgen net eventjes beter is dan vandaag. Met auteur Yolanda van Dongen blader ik door haar boek en bespreken de thema’s als de mindset, waarden-normen- en overtuigingen, jouw ker…
 
In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll talks to Michelle Garrett, PR consultant and freelance writer, about how to use Spaces for your business. Garrett, who’s been on Twitter for a dozen years and hosts an engaged and robust weekly Space on Twitter called the PR Lunch Hour, discusses how she’s been able to get so much buy-…
 
PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if…
 
In this discussion, ASI Media Digital News Director Christopher Ruvo talks with Jonathan Isaacson, Gemline's CEO/Chairman, about his efforts and achievements during the pandemic. It’s a story of perseverance, adaptability, moral courage, commitment, entrepreneurial dexterity and more that you won’t want to miss.…
 
In this episode of Promo Insiders, Michele Bell, ASI’s vice president of Editorial, Education & Special Events talks to Matt Franks and Miles Lovegrove, co-owners of UK-based distributor Fluid Branding and the 2021 Counselor International Persons of the Year.저자 ASI
 
Digital Ad Market Update: 6/29- 7/7 2021 Joe, Jack, and media producer Kiersten take the studio for this 42-minute episode. Tune in for all the latest marketing, tech, and culture news. Top Stories: Jeff Bezos has left Amazon and is on his way to space. The team talks about how this will impact Amazon, what we can learn from Apple, and how K-Pop fi…
 
In this episode of The Social Angle podcast, Bobby Lehew, of commonsku, shares his thoughts on content, storytelling and identity through his own origin story as a promotional products professional with Melissa Newman. “What material (content) sets us free is when we come to grips with our own unique identity,” says Lehew. It’s a fun and engaging e…
 
Nobody wakes up and thinks "I have a story problem." They have a sales problem, a marketing problem, teams aren't happy... Chris Brogan says all these things can be solved by story. He explains what makes a good functional story that serves your business goals.
 
“Trong công ty quảng cáo, Account là người không thể thiếu để dẫn dắt một dự án”. Nhận định được đúc kết từ Chị Nguyễn Thị Trân Châu - Giám đốc vận hành (COO) ở Dinosaur Vietnam xuất thân từ nghề Account, 21 năm kinh nghiệm tại các agency hàng đầu như Publicis, Lowe, BBDO, JWT, Dentsu, Đất Việt,... Trong talkshow lần này trên nền tảng Onmic, chị Ch…
 
The modern digital D2C landscape hasn't just enabled what can be termed as "new age product focused businesses". It's also enabled products that have their roots in our culture but needed the wings that social commerce and D2C offered truly grow and find new wings. One such company is The Indian Ethnic Company. On this episode, Varun is joined by L…
 
Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang. Key Links: Twila Dang of Matriarch Digital Media Article: https://soundsprofitable.com/update/we-need-more-women-working-adtech ----- How are you promoting diversity? How are you helping out …
 
Wist je dat bij een MRI-scan precies dezelfde gebieden in je brein oplichten bij het zien van sterk merk als oprecht gelovigen die een religieuze afbeelding zien. Dus wil je weten hoe je kerken weer vol krijgt, behandel de kerk dan als een merk. Ik praat hierover met de Amsterdamse stadspredikant Tim Vreugdenhil. Zijn nieuwste boek ‘Opener dan ooit…
 
Amazon PPC’s Automatic Sponsored Product Campaigns-- everybody’s favorite, right? Usually not. We often see auto-campaigns with unruly, high ACOS. Should we segment our automatic sponsored product campaigns? In other words, should we create four separate campaigns, one each for compliments, substitutions, close match, and loose match? Michael and M…
 
Digital Ad Market Update: 6/11 - 6/29 2021 Joe, Matt, and Jack are in the studio to break down the latest marketing, tech, and culture news. Tune in for everything Of Record, all in 41 minutes or less. Top Stories: Rapid Fire News about Best Buy and Amazon. Then we dive into What Are We Sleeping On. With topics including supply chain shortages and …
 
The creator economy is simultaneously a global phenomenon with trends and systems aligning but also a locally driven business ecosystem. It’s this mixture that is driving both how platforms evolve their core product as well as how businesses align from a local growth and global evolution perspective. It’s leading to many interesting shifts, launche…
 
Welcome back for part 6 of Joe's limited series. Enjoy! Matthew Ball wrote a long-form article on Apple and its increasingly larger role in our lives, the internet, and the future. Of Record host, Joe Clements is here to break it down for you part by part. Tune in for the conclusion to this special series.…
 
Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future. Key Links: Donelle Brown of AdLarge Article: https://soundsprofitable.com/update/up-next-podcast-upfront ----- How are you educating your team? Are you enc…
 
During episode 354, co-hosts BL Ochman & David Erickson discuss Spotify and Facebook's Clubhouse clones, as well as: A Twitter thread that made it to the silver screen Google's breaking news warning A clever list building tactic Digitally resurrecting murdered journalists How to scare phone spammers Twitter's ticketed Spaces A LEGO typewriter set H…
 
Toen iedereen nog dacht dat het allemaal wel meeviel met corona, werkten vaccinmakers al maandenlang aan een nieuw vaccin. Daarbij wisten zij het bestaande ontwikkelrecord voor een werkend vaccin met een factor vijf te verpulveren. Tijdens deze podcast bespreek ik het boek 'De race om het corona vaccin' met auteur Hans van der Loo. In deze uur dure…
 
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