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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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좋아요28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The PPC Den: Amazon PPC Advertising Mastery
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The PPC Den에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The PPC Den 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
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The PPC Den에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 The PPC Den 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!
…
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The PPC Den: Amazon PPC Advertising Mastery
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1 How N-gram analysis found a keyword with 200 clicks and 1 order 37:30
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Have you heard of Ngram analysis? Even if you have, do you know how to actually use it? Most people understand what it is but aren’t sure how to apply it effectively. Today, together with Michael Tejeda, we’re breaking down Ngram optimization and how it can help you manage your Amazon advertising. We’ll show you how to identify search terms that are wasting your budget and uncover hidden opportunities for growth. This isn’t just theory. We’ll go through real examples, step-by-step actions, and practical insights to help you analyze your data and improve your campaign performance. We’ll see you in The PPC Den! 🦡 Resources & Links 00:02 – Intro 01:48 - 04:59 – What is Ngram analysis 04:59 - 07:57 – The problem with low-click search terms 07:57 - 11:18 – How Ngram groups data 11:18 - 19:10 – Cutting wasted ad spend 19:10 - 26:53 – Finding 200 clicks, 1 order keyword 26:53 - 31:32 – Fixing bad keywords 31:32 - 37:52 – Finding profitable keywords 🦡 Highlights 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin 👨💻 The n-gram tool How Can I Be The Most Efficient With My N-Gram Analysis? How Do I Implement N-Gram Analysis on Amazon PPC? N-Gram Guide: Fixing Low-Click Terms in Amazon PPC 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
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Happy Valentine’s Day, Badger Nation! It’s time to pour some Chardonnay, turn on the jazz, and throw some rose petals on the ground because today, we’re talking about the Amazon PPC optimizations we love to do. Іn this special Valentine’s episode, we’re putting aside the usual PPC frustrations and focusing on 3 Amazon PPC optimizations I absolutely love—strategies that will help you fall in love with your results and boost your performance. Visit our website, search for “Ad Badger Amazon PPC Checklist,” and let us send some love your way with a free checklist straight to your inbox!💌 We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Happy Valentine’s Day, PPC lovers 0:20 – Bid adjustments = sweet attention to your audience 0:40 – Perfect keywords? It’s true love for your PPC 1:20 – Test and tweak, just like any good relationship 2:00 – Ad placements are like love at first sight—get them right 3:00 – Track your data—communication is key 4:00 – Negative keywords: set boundaries for success 5:00 – Craft your ad copy like a love letter 6:00 – Targeting is Cupid’s arrow—hit the mark 7:00 – Review and adjust—keep your PPC relationship strong 8:00 – Optimize bids like picking the perfect flowers 9:00 – Track success—know what’s working 10:00 – Consistency is the key to lasting PPC love 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin 💌 Ad Badger Amazon PPC Checklist Why Aren’t You Testing Placement Adjustments in Amazon PPC? 2025 Amazon Marketing Resolutions and Intentions Why the ‘Perfect’ Amazon PPC Account Is a Myth? The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
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The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy. Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here’s the Avenger’s Wiki page if you need it. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro - Who to hire for synergy 05:57 - Who’s the Nick Fury of your business? 07:54 - Do you have someone overlooking marketing, finance, and operations? 10:11 - Which superhero to hire to do your PPC 11:54 - Which superhero to hire to do your SEO 17:39 - Does your business hire for design, merchandising, optimizing? 18:16 - Which superhero to hire for merchandising & branding 22:20 - Which superhero to hire for optimizing/ A-B testing 28:27 - Which superhero to hire as your designer 34:14 - Who to hire for your Amazon operations 34:43 - Which superhero to hire for inventory management 40:39 - Which superhero to hire to do customer service 42:50 - Which superhero to hire to manage your finances 47:18 - Which superhero to hire for catalog troubleshooting 50:00 - Always be hiring - Avengers Assemble 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Michael, Michael Erickson Facchin Where to find Steven The masterpiece SEO collaboration playlist Org Chart for Avengers of Amazon The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It Traction: A Startup Guide to Getting Customers PickFu App Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
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1 Why Aren’t You Testing Placement Adjustments in Amazon PPC? 32:06
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In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered. Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy. Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works? We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 03:20 – Challenges with Amazon placement settings 04:16 – Understanding placements and bid modifiers 06:50 – Amazon’s intention behind placement options 08:12 – Base bid importance for auction visibility 09:45 – CPC differences across categories 11:51 – Testing and adapting strategies for PPC success 12:40 – Amazon reps specializing by category 13:13 – Duplicating campaigns for placement focus 18:02 – Negative ASINs affecting search terms 21:20 – Structuring campaigns by placements 23:33 – Placement-specific adjustments improving control 26:08 – Auto campaigns benefiting from segmentation 28:35 – Top of search vs. product page focus 29:44 – Success of the strategy during Prime Day 30:40 – Stable periods for effective testing 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mike, Mike Danford How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns? How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 1) How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 2) Listener Q&A: Optimizing Placement Settings Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
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In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads. SPOILER: Yes, Amazon PPC sellers should try TikTok Shop. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 06:00 - TikTok Shop Overview 08:46 - Starting TikTok Shop 12:46 - Improving TikTok Content 15:38 - Scaling TikTok Ads 18:21 - Amazon Growth via TikTok 22:05 - Creative Strategies on TikTok 26:43 - TikTok Shop Results 32:06 - Shopping Behavior Trends 35:49 - Running TikTok Ads 39:27 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mina, Mina Elias 2025 Amazon Marketing Resolutions and Intentions What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger How Do Technical and Creative Strategies Work Together in Amazon PPC? What should you do first when Amazon PPC sales drop? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
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In this episode, Michael dives into one of the biggest PPC headaches: non-converting spend. He doesn’t hold back, starting with a shocking stat—$500,000 wasted annually on clicks that don’t convert. If your ACOS feels out of control, it’s not because of your converting clicks. It’s those silent budget thieves—non-converting ones—that are dragging you down. Non-converting spend hides in your reports, and most people ignore it after their first analysis. By the end of the episode, Michael doesn’t just show you how to clean up your account; he makes you see non-converting spending for what it is—a fixable problem. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 1:28 - The Real Cost of Waste 2:55 - Why Non-Converting Spend Matters 4:22 - Real Account Example 5:39 - Hidden Waste in Good Accounts 7:08 - How Non-Converting Spend Adds Up 8:37 - Tracking Non-Converting Spend 10:05 - Practical Tools for Eliminating PPC Waste 14:21 - ACOS Power Ratio 15:51 - Cleaning Up Campaigns for Better ACOS 20:04 - N-gram Analysis 21:50 - Duplicate Search Terms 25:12 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Michael, Michael Erickson Facchin The N-gram Sheet 2025 Amazon Marketing Resolutions and Intentions How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns What strategies can help minimize wasted spend in Amazon PPC? How does conversion rate influence ACOS on Amazon? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
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1 How can you quickly and efficiently improve your Amazon listing? 57:48
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In this episode, Michael sits down with Sean Stone of Stone’s Goods to break down the essentials of Amazon listings. They talk about when and why it’s time to update or create one. Launching a new product? Your listing isn’t just there to fill space. It’s the first impression your product makes. Great images, sharp copy, and the right keywords are the foundation. But it’s not just about new products. Sean explains how search term data can guide updates. Then there’s the competition. Michael and Sean dive into what to do when a competitor is outperforming you. Maybe their copy highlights benefits better, or their images feel more professional. Instead of just watching them win, use their strengths to improve your own game. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Introduction 05:31 - Protecting against competitors 08:01 - Psychology of optimization 11:16 - When to refresh listings 13:46 - Seasonal trends in keywords 16:01 - Discovering new search terms 19:31 - Words vs. images in listings 23:01 - Custom GPT for listings 27:01 - Fine-tuning listing titles 32:01 - Metrics for listing success 37:01 - Climbing the rankings 45:01 - Avoiding analysis paralysis 57:01 - Experimenting with changes 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin https://www.linkedin.com/in/michael-erickson-facchin/ Where to find Sean, Sean Stone Custom GPT for listings Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now Overcoming Challenges of Running Google Ads to Amazon Listings Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic) Ad Badger & TurnKey: Amazon Product Listing Optimization How To Use Psychology To Master Amazon PPC 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
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In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising. You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective. This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Beginning: New Year’s plans 5:23 - AMC importance 8:00 - Connecting ads 11:01 - SQPR insights 14:12 - Ad tracking sheet 18:23 - AI for ads 25:06 - Human-made content 27:29 - AI search focus 30:04 - Ad automation 36:18 - ADSP updates 39:29 - TikTok Shops goal 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Brent, Brent Zahradnik Using Amazon DSP and AMC to Fully Understand the Customer Journey How Can I Best Use Amazon Marketing Cloud? What Amazon PPC Updates Do You Need for 2024? What Top Amazon Sellers Won’t Tell You About AI Video Ads Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
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1 From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025! 1:20
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You’re sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?’ Hi, I’m Michael Erickson Facchin, and yes, you did. 🎄🎁 In this video, I’m taking a moment to say THANK YOU for being part of Badger Nation and tuning in week after week since 2017. You made it through 2024, and while you rest up with family, know this: 2025 is coming, and Amazon PPC isn’t slowing down. So, enjoy your well-deserved break (you earned it), but don’t leave your strategy ‘Home Alone.’ Come January, we’ll be back in the Badger Den, ready to tackle everything Amazon throws at us – booby traps included. Thanks for an incredible year. Happy Holidays, and I’ll see you in 2025! 🎉 🦡 Highlights 0:00 – Did You Survive 2024?🎄 0:13 – Merry Christmas, Happy Hanukkah, and Don’t Forget to Breathe! 0:44 – 2017 to 2024: You Keep Showing Up. I See You. 0:55 – 2025? Bring It On. Booby Traps Included.🪤🎆 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Special Edition: Celebrating the Milestone 300th Episode with the Amazon PPC Den What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
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1 Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now 46:46
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In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you. Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one. Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think. This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 2:30 - Satisfaction guarantee / warranty 3:50 - Emojis in Listings 5:20 - Comparison Charts 7:00 - Greenwashing Claims 9:10 - Too Many Keywords 11:00 - Long Bullets 13:00 - Restricted Language 15:30 - Caps Lock 17:00 - Out-of-Season Content 18:40 - Poorly Edited Photos 20:10 - Generic Language 22:00 - Amazon Rule Changes 26:00 - Keyword Evolution 32:00 - Fake Photos and Trust 49:00 - Where to Find Emma 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Emma, Emma Schermer Tamir Common Mistakes With Amazon Product Listings and How to Avoid Them How to Send Google Ads Traffic to Your Amazon Listing Ad Badger & TurnKey: Amazon Product Listing Optimization The PPC-ers Guide to Getting Started with SEO on Amazon Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Shermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
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1 How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS 13:44
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좋아요13:44
Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money). Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:57 - Why bid boundaries matter 7:04 - When to use minimum bids 9:02 - When to use maximum bids 10:06 - Advanced min-max strategies 12:01 - Using bid history to optimize 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin The Simplified Q4 Bids & Budget System for Amazon Sellers How Should I Set My Starting Bid For An Amazon PPC Campaign? Bidding On Branded Keywords: What Happens When You Turn Them Off? Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? How does conversion rate influence ACOS on Amazon? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
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1 Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic) 44:20
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Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like! This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro - Badger claws out! 1:17 - Working on Amazon Ads while traveling 3:23 - Recent book recommendations 6:50 - How Amazon Ads has changed over the years 13:33 - How product page optimization evolved 17:11 - How to coach clients to pay attention to product listings 21:19 - Define & identify “keyword stuffing” 25:28 - How to clean up keyword stuffing 32:30 - How to organize product listing for clarity 35:37 - How to know if a listing is clear 41:45 - Future mini-series coming?! 🦡 Resources & Links 🎁This Black Friday win PPC with 25% of: https://www.adbadger.com/ 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Emma, Marketing by Emma Thinking in Bets – Annie Duke (book) The Choice - Edith Eger (book) How Keyword Dumping Ruins Your PPC Campaigns Hemingway app The 3 Questions Your Amazon Product Listing Should Answer Amazon CTR 101 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes] - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Shermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
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In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop wasting time refreshing Ad Console—it’s not showing the full picture. We’ll show you why Business Reports are your real MVP. Bleeding keywords? Gone. Runaway budgets? Handled. Data delays? Laughable. We’ll also cover why untested keywords and runaway budgets can ruin your sales. If your prep work fell through or you’re still scrambling, this is the no-fluff guide you need to stay in control and win big. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 03:28 – Tip #1: Avoid relying on Ad Console 07:33 – Tip #2: Budget Boosts That Matter 16:20 – Tip #3: Smart Bidding Only 23:16 – Tip #4: Kill Dead Keywords Now 27:34 – Tip #5: Fix Costly Search Terms 29:28 – Tip #6: Double Down on Winners 30:54 – Personal Black Friday Plans 🦡 Resources & Links 🎁This Black Friday: win PPC with 25% of: https://www.adbadger.com/ 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Elizabeth Greene, https://junglr.com/ Amazon Black Friday 2024: How to Strategize the Best Deals for Maximum Savings 4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday? 3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries Is It Profitable to Advertise Black Friday Weekend? Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
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1 Using Amazon DSP and AMC to Fully Understand the Customer Journey 31:26
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좋아요31:26
In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium , we’re exposing the behind-the-scenes insights Amazon won’t spell out—how DSP can impact your bottom line, where AMC’s data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey. We’ll show you exactly when to use AMC’s data to validate your ad spend, when DSP is just burning cash, and why first-click and last-click attribution are more than just metrics—they’re the key to finding out if your strategy’s worth it. If you're ready to stop wasting budget and make every click count, this episode is your wake-up call. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 3:38 - Intro to Amazon Marketing Cloud 4:25 - Understanding Attribution Models 5:21 - Importance of Data with a Purpose 7:01 - How AMC De-duplicates Attribution 8:44 - Using SQL Queries with AMC Data 11:30 - DSP’s Impact on Consumer Journey 25:03 - Measuring DSP’s Incremental Sales Value 🦡 Resources & Links 🎁 This Black Friday: win PPC with 25% of 🦡 GET AD BADGER ➡️ Where to find Sam Lee, https://triviumco.com/ How Do I Get Started With Amazon DSP? An Introduction to Targeting Options on the Amazon DSP Into the Great Unknown: Amazon DSP with Kiri Masters Amazon DSP Campaign Setup Made Easy: A Complete Guide Finding Your Audience in Amazon’s Demand-Side Platform (DSP) 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sam Lee Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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The PPC Den: Amazon PPC Advertising Mastery
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1 Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down 22:08
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좋아요22:08
In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’s new inbound placement fees. These sneaky fees are quietly chipping away at sellers’ profits, and most don’t even realize how much they’re paying. Did you know Amazon now charges you extra just to split your shipments across its warehouses? Michael and Blair break down exactly how these fees work, why they’ve become every seller’s nightmare, and, most importantly, how you can fight back. They’ll reveal the surprising tricks to slash these costs — from choosing the right number of warehouses to partnering with prep centers that can save you thousands. They even explore how some brands have completely sidestepped Amazon’s fees by thinking outside the box. If you’re tired of watching Amazon eat into your margins, this episode is packed with clear, actionable strategies that can make a real difference. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 0:45 - Amazon's New Profit Killer: Placement Fees 1:16 - How These Fees Are Draining Seller Profits 5:57 - Pay or Split: The Costly Choice for Sellers 9:21 - Breaking Down Amazon's Fee Structure 13:15 - The AWD Loophole: Amazon’s Secret Workaround 16:40 - Hack Your Logistics Costs Now 21:11 - The Future of Amazon Agencies: Get Ready 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Blair Forrest, AMZ Prep Why the ‘Perfect’ Amazon PPC Account Is a Myth? https://youtu.be/BHAcBcS29W4 The Simplified Q4 Bids & Budget System for Amazon Sellers What is Amazon IPI Score? 10 Steps to Maximize Amazon FBA Inventory Limits How Do I Perfect My Amazon Inventory Management? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…
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