56: How to Setup a Successful Sales Demo

The Web Canopy Studio Show

For most SAAS companies, their bottom of funnel call to action used for prospective customers is to push people on to a call with a salesperson. These companies don’t realize that these people want to sign up for a product demo.

Getting people into a product or sales demo takes people’s guard down because they're there to see something really cool and valuable and don’t feel like they are being sold to. Therefore, demos convert at a much higher rate than sales calls.

But the sales demos we run are very different than watching a video on how to use a platform works or how to use a system.

How you structure them and set these demos up is super important.

In this episode, John Aikin breaks down the steps you should take to shift your sales calls into more effective sales demos.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website

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