Conversion Rate Optimization 공개
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We bring together conversion rate optimization experts, website owners and optimization software developers to discuss optimization strategies that work. Hosted by Francis Teo. Send your questions or feedback to feedback@conversionspodcast.com.
 
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Shana Carp, one of the Co-Founders of Bayesian Witch, is an analyst and marketer with a strong background in data. In this episode, she shares with us the importance of Data Science in Conversion Rate Optimization and discusses the different methods of A/B Testing. Episode Links Data Science Google AdWords Bandit Algorithm Frequentist Model Bayesia…
 
Alex Harris, President of AlexDesigns.com and Host of the Marketing Optimization Video Podcast, shares strategies learnt from over 14 years of experience in Conversion Rate Optimization, Landing Page Optimization and E-Commerce web design. Episode Links Bryan Eisenberg Website Personas on Usability.gov Conversion Rate Optimization, Upside Down (Hie…
 
Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and a very experienced direct marketer joins us for this value-packed episode of The Conversions Podcast to discuss Neuromarketing and how it can affect website conversions. Episode Corrections I stated on the episode that Don’t Make Me Think, …
 
Bobby Hewitt, Founder of Creative Thirst and host of the Conversion Rate Marketing Academy Podcast shares with us his strategy for increasing conversions on eCommerce shops and websites. Episode Links Conversions Podcast Exclusive Resource: Bobby’s Top 5 Tools To Boost Conversion Rates And Step-by-Step Testing Process Contact Details for Bobby Hewi…
 
Guest host Terry Lin from the popular Build My Online Store Podcast interviews Francis Teo on Conversion Rate Optimization strategy and how he helps eCommerce clients get more sales and traffic for their sites. Episode Links Google Analytics Google Analytics Multi-Channel Funnels Google Universal Analytics MixPanel KISSmetrics Minaal PopSurvey Thin…
 
Our guest for this episode is Justin Rondeau from WhichTestWon. We discuss Justin’s approach to conversion optimization strategy, the importance of making decisions only on good test data, and some interesting case studies from the WhichTestWon library of A/B tests. Episode Links WhichTestWon State of Online Testing Report Case Study Links (WhichTe…
 
Our guest for this episode is Siddharth Deswal from Wingify, the creators of Visual Website Optimizer. We talk about some of the more interesting Visual Website Optimizer case studies, the mindset behind them, and also an overall strategy for optimizing a website. Episode Links ExactTarget Case Study BetFair Case Study The Vineyard Case Study Serve…
 
Our guest for this episode is Karsten Lund from Atcore ApS. We talk about what heuristics are, the role of heuristics in our thinking and the buying decision making process. We also explore a bit of neuroscience, attention and testing methods, and how all of this relates to Conversion Optimization. Episode Links Google Analytics Availability Heuris…
 
Dennis Moons from Black Belt Robots joins us for this episode of The Conversions Podcast. We talk about the work that has to be done before we even come up with a testing hypothesis, how to validate the results of the test, and some unexpected things that can happen during a split test. Contact Details for Dennis Moons Black Belt Robots Twitter (@d…
 
We discuss the conversion lessons learnt from 2 successful site redesigns with Andrew Youderian from eCommerceFuel.com, a successful eCommerce entrepreneur and blogger. Episode Links eCommerceFuel Right Channel Radios TrollingMotors.net Magento Log My Calls UserTesting.com Contact Details for Andrew Youderian eCommerceFuel Podcast: Build, Launch an…
 
Our guest for this episode is Daryl Mander, an experienced digital marketing consultant. We discuss and ins and outs of retargeting and display advertising, and learn how to increase micro-conversions and site conversions using retargeting and display advertising. Listen Now » The post Episode 8: Retargeting and Display Advertising for Conversions …
 
This episode features Jon Powell from MECLABS. We discuss the importance of strategic test planning, tips for conversion optimization, and why understanding the prospect is so important to increasing conversions. Listen Now » The post Episode 7: Strategic Testing for Conversions with Jon Powell from MECLABS appeared first on The Conversions Podcast…
 
We discuss how to increase conversions on websites using email, as well as email re-marketing and behavioral targeting strategies with Chris Hexton from Vero. Listen Now » The post Episode 6: Email Conversions and Remarketing with Chris Hexton from Vero appeared first on The Conversions Podcast.
 
We learn more about e-commerce and sourcing, and discuss e-commerce conversion issues, tips and strategies with Terry Lin from the Build My Online Store podcast. Listen Now » The post Episode 5: E-Commerce Conversions with Terry Lin from Build My Online Store appeared first on The Conversions Podcast.…
 
We discuss the role of attention, top-down and bottom-up attention processes, and the importance of the first 3 seconds of a website visit with Kurtis Morrison (VP of Client Services) from EyeQuant. Listen Now » The post Episode 4: The Role of Attention in Conversion Rate Optimization with Kurtis Morrison from EyeQuant appeared first on The Convers…
 
We discuss conversion optimization strategies with optimization expert Peep Laja from ConversionXL.com Listen Now » The post Episode 3: Conversion Optimization Strategies with Peep Laja from ConversionXL appeared first on The Conversions Podcast.
 
We discuss e-commerce Conversion Optimization with e-commerce shop owner and China Business Cast host JP. Listen Now » The post Episode 2: E-Commerce Conversion Optimization with JP from ChinaBusinessCast.com appeared first on The Conversions Podcast.
 
We discuss Conversion Optimization strategies with Michael Aagaard from ContentVerve.com. Listen Now » The post Episode 1: Conversion Optimization Strategies with Michael Aagaard from ContentVerve.com appeared first on The Conversions Podcast.
 
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