46: How to Run an Inbound Sales Call After a Website Conversion

The Web Canopy Studio Show

We do a lot of work with companies who sell consulting services or high-end software products, and this is what almost all of their sales processes look like:

• We’re going to get people on a call
• We’re going to schedule a time to meet
• We’re going to start asking them some background questions about their business to show them we’re interested in them

Sounds like a pretty good sales process, right?

WRONG!

This is a flawed sales process that’s not going to yield positive results.

To run an effective sales process, specifically in the exploratory call, we have to sell backwards.

You have to approach your sales calls… as if you are a doctor trying to understand your patient’s situations.

What this means is that throughout your call, you’re going to get away from the idea of pitching, and you’re going to start getting them answer questions regularly, and specifically about the objections that you know are going to come up, so you can start to diagnose their problems quickly and easily.

This episode is for you if you are looking for a new approach to your sales process with a step-by-step plan to follow. And the best part is, it’s scalable.

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View The Website Conversion Framework Graphic Here: https://www.webcanopystudio.com/blog/6-keys-to-a-high-converting-website

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Additional resources to help your website perform better

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