[Author emPact] How Mike Amato is Making His Author emPact

The emPowered Author: A Marketing Podcast for Nonfiction Authors

I bet if you sat down for only a minute and reflected, you could identify a turning point in your career. Something happened that changed everything for you. Maybe it was a personal experience or it could have been a professional one. Either way, it turned your life upside down. While it may sound like more fun to run away from those times, it’s best to trudge through, and Mike Amato is proof of that.

Mike started a job that came with great opportunities, including a side dish of a major crisis. What could have derailed his career, however, turned out to be the pivotal peak of it, empowering him to empower others in ways he hadn’t ever dreamed possible. Mike Amato and I had the opportunity to work together on his book, The Better Way to Win, and I’m elated to invite you into a chat we had about what emPact is all about… especially when the situation is less than ideal. Instead of seeing lemons, Mike found a way to make sweet lemonade. Take a listen into our conversation.

Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
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