))
11.5 Create a Content Strategy that Offers Solutions to Readers’ Problems (And Works for You Too)
Manage episode 358547582 series 2947974
Stephanie Feger에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Stephanie Feger 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
I met an author who was in the thick of churn. Y’all, she was cranking out content like a machine. But she was tired and I was tired hearing about all the movement she was doing… but getting little traction.
Through a series of “why” questions… I got to the root as to why she was doing all of it… and it was because she thought she was supposed to. It was that simple. Maybe you think you are suppose to too (and, secret, you may be).
➟ But content without purpose is pointless.
➟ And content that drains you will leave you with little room to water others.
Today, I want to share a smarter not harder content strategy way. I’m excited to walk you through how to create a content strategy that will check off the needs of your author and authorpreneur efforts but not leave you with little left on the other side.
Marketing should emPower you, not be the bane of your existence. (I see you, author... and I know that you likely despise the word and all that comes with it!) You’ve found your one-stop-shop for marketing insights from an author who has been there, done that, and knows exactly what you need. The emPowered Author Podcast is the deep-dive, share all the good stuff marketing podcast for nonfiction authors who know the power of marketing and want innovative, out-of-the box strategies and tactics that are realistic, attainable and impactful. It's hosted by me, Stephanie Feger, who happens to be the author of several books and the owner and chief strategist of the emPower PR Group, a boutique marketing solution for nonfiction authors. If you'd like to explore how we could help you, take advantage of our 15-minute chit-chats for some focused marketing insights and learn more about our offerings.
Also, follow the emPower PR Group on social: Facebook, Twitter, Instagram and LinkedIn.
102 에피소드
공유
