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#361 Managing Brand Transgressions - an interview with Professor Shailendra Pratap Jain, PhD
Manage episode 430270744 series 3557957
Niels Brabandt에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Niels Brabandt 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Brand Transgressions may cause significant damage to an organisation. How do we manage Brand Transgressions when they happen?
Niels Brabandt discusses the issue with Professor Shailendra Pratap Jain, PhD who recently published his book 'Managing Brand Transgressions - 8 Principles to Transform Your Brand'.
Professor Jain Bret Wheat Endowed Professor of Marketing and International Business at the Foster School of Business, University of Washington, Seattle. He has held faculty positions at Indiana University’s Kelley School, University of Rochester’s Simon School, Cornell University’s Johnson School, University of Western Ontario’s Ivey School, Cambridge University’s Judge School, Indian School of Business, Hyderabad, and BITS School of Management, Mumbai. Well-known for his widely published scholarship in consumer psychology, Dr. Jain has extensive publishing and editorial experience in top marketing journals and has won many executive and graduate (MBA) teaching awards. Prior to his academic career, he worked in sales, brand management, and advertising in industry and is associated with several noted marketing campaigns in India.
Host: Niels Brabandt / NB@NB-Networks.com
Contact: https://www.linkedin.com/in/nielsbrabandt/
Leadership Letter: https://expert.nb-networks.com/
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