Aaron Ahuvia on Why We Love Objects and How It Defines Us EP 489

Passion Struck with John R. Miles

Dr. Aaron Ahuvia, a renowned expert on brand love, delves into the powerful concept of brand love and its profound impact on consumer behavior. He illustrates how brand love transcends traditional marketing, emphasizing creating meaningful and lasting connections with consumers. Drawing from his acclaimed book, "The Things We Love," Dr. Ahuvia explores people's deep emotional bonds with objects and how these bonds shape personal identity.

In this episode, Dr. Ahuvia also examines the influence of social media, AI, and chatbots on our emotional connections. He reveals the surprising potential for deep emotional ties with digital entities and the broader implications for human relationships, emphasizing the balance between intrinsic and extrinsic motivations in our relationships with objects and people. Relatedness, competence, and autonomy are crucial in building fulfilling connections.

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Full show notes and resources can be found here: https://passionstruck.com/aaron-ahuvia-why-we-love-objects-how-defines-us/

In this episode, you will learn:

• Brand love is about creating meaningful connections with consumers to establish emotional attachments to products, brands, or organizations.
• Dr. Aaron Ahuvia, a leading expert on brand love, discusses the psychology behind forming emotional bonds with objects and brands.
• Understanding the distinctions between loving things and loving people can provide insights into behaviors and relationships.
• The psychology of love can help us understand future relationships with AI, including the potential for deep emotional connections with chatbots.
• Chatbots with emotional intelligence can impact our emotional lives and relationships with humans and AI.
• The humanization of products, where we attribute human traits to objects, can affect our personal identity and sense of self.

All things Aaron Ahuvia: https://thethingswelove.com/about-aaron/

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