Amazon Community Updates (March 15, 2024)

It's Always Day One

It's Always Day One에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 It's Always Day One 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

8M ago 4:49

MP3•에피소드 홈

In this episode of Amazon Community Updates, dated March 15, 2024, we dive into the latest shifts and strategic innovations within Amazon's sprawling marketplace.
From the introduction of clickable cards in brand stories that promise to elevate product visibility and sales, to the challenges posed by new FBA inbound placement fees disadvantaging US-based sellers, we cover the spectrum of updates that are reshaping the landscape for sellers and brands.
We also examine the underutilized potential of Sponsored Brand Video at the top of search results, dynamic pricing tools for maximizing profits, enhancements to the Voice of the Customer Dashboard, and the impact of increasing fees on seller profit margins.
Further, we discuss overlooked strategies for seller success, changes in coupon policies, adjustments in FBA fees, a major UI overhaul for Vendor Central, and the introduction of data backfill in Amazon Marketing Cloud.
Additionally, we tackle Amazon's decision to shorten its returns window in EU markets, the cost implications of new warehouse services, the importance of engagement with Amazon's tools for beta test eligibility, and the shift in keyword research and optimization to Data Dive.
Join us as we navigate these updates and offer insights into navigating the complexities of selling on Amazon.

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