119 - Emily Pelton, Veritas Vineyard & Winery. What is the "Farmers Shadow" and why should you care?

Edacious

What is The Farmer’s Shadow and why is it important in making a great wine? Welcome to a reflective, thoughtful conversation with Emily Pelton of Veritas Vineyard & Winery. In wine there is truth. Emily’s truth lies in this concept. Being present with the grapes on a daily basis, tasting, tasting again. Walking the rows. Taking the time and doing the work rather than trying to rush and fix mistakes later.

Wine and how it grows over time both on the vine and in the bottle. The pride you feel when you look at a bottle you grew yourself, the product of many hands and many months of work and careful care. The grape farmer’s finished product. Just like a produce seller is proud of her prized tomatoes, a winemaker feels the same for her wine.

As Emily says, wine isn’t just a product on the shelves, every piece is carefully curated before going into the bottle, just like a chef curates a plate of food. Taste varies among different years, but also among each individual row. It’s the winemaker’s job to taste constantly, sometimes daily. To be present to determine which row will be blended best depending on weather conditions, the age of the vine, and the current condition of the soil. Winemakers are grape farmers after all.

How will this rainy year be salvaged? The news isn’t as dire as you think. Emily sees the challenge as a learning experience and she will use the knowledge she’s gained from past years to create something beautiful. California winemakers are actually jealous since most of the time they endure extremely dry conditions and water shortages. The grass is always greener and the winemaker has to be able to assess what they have rather than long for conditions on the other coast.

Veritas is a family business with deep roots. Although working with family on a daily basis can be challenging, a major amount of trust is an important component. No micromanaging your daughter, your aunt, your brother because everyone has the same end goal. A business that started with a dream Emily’s parents had of owning a farm. A dream Emily followed when she gave up a career in infectious disease to move to Virginia where she quickly fell in love with grape farming and pursued a degree in oenology. Again, being present and aware to what your soul’s purpose needs to do.

It’s not just wine! Veritas offers amazing food, a gorgeous space for special events, and The Farmhouse bed and breakfast with a prix fixe menu which changes depending on what is in season that day. Emily actually works closely with Chef Andy to create perfect pairings for each vintage. Again, an example of taking time. Being present. Not focusing on filling the space with weddings and loading up tour buses. Honesty and truth. Winery first. The rest is just extra.

In this winter season of reflection, I can’t think of a better way to kick off 2019. I hope you enjoy this episode as much as I did creating it. In vino veritas.