App Market Research – Front End Vs Back End

Bluecloud Podcast: Build an App Business | App Marketing | Make Money With Apps | Passive Income | App Development

Carter Thomas: Appreneur, Business Strategist and App Marketer, Carter Thomas: Appreneur, Business Strategist, and App Marketer에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Carter Thomas: Appreneur, Business Strategist and App Marketer, Carter Thomas: Appreneur, Business Strategist, and App Marketer 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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If you are looking for a profitable app niche, this is where you should start.

So many people miss this critical element and end up wasting a LOT of time and money chasing losing numbers.

Are you getting some traction on your paid app but can't seem to get any in-app purchases?

Or are you not getting any traction at all?

Chances are you're trying to capitalize the wrong type of market with the app you're using.

Here's a video that may help you clarify some topics around market research:

What you need to know:

There are two parts of any app “funnel” – a front end and a back end. The front end is when you make money on the initial user experience (paid app). The back end is when you make money after the user has used your product (in app purchases, subscriptions, physical products).
If you are going to sell on the front end, you need to find people who are passionate about a topic. They need to be so emotionally charged when they see your iTunes Connect page that they immediately purchase. They will probably be low quality users because they don't actually need the app, but you make money on getting MORE users.
If you are going to sell on the back end, you need to find people who have clear needs. This can be people that need to buy products, people that need to be entertained or people that need some sort of service.

Making money on the front end is typically quicker and easier…but will result in lower dollar amounts.

Making money on the back end is harder and takes more time…but will result in much larger dollar amounts.

When you are picking your market, match the people with the proper point of monetization.

Then focus your entire business on that.

Lots more to come in the next few weeks around these topics!

Comment below with comments and questions.

Rock & roll,

The post App Market Research – Front End Vs Back End appeared first on Bluecloud Solutions - App Marketing.

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