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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.
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How do you create, launch and market a successful Multi Million Dollar app business? From Uber to Snapchat, discover the app marketing secrets of how today’s fastest growing apps reach explosive growth and how YOU can copy the exact same strategies for yourself. The App Marketing Secrets Podcast uncovers how you can use the same strategies that today’s fastest growing apps use to create your own Million Dollar or even Billion Dollar app business. Discover why the TOP apps on the market turn ...
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Welcome to The App Marketing Show, brought to you by Appnext. Join us as we dive into discussions with only the best in the Mobile Apps industry. We’ll share stories of the good, the bad, and the not-so-great to provide you with informative and actionable insights to help you grow your apps and reach new audiences. You never know what marketing and advertising tips you’ll learn!
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Going the distance: Growth lessons from adidas Running - Luca Stefanutti (adidas Running)
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In this episode, we chat with Luca Stefanutti, the Director of Growth at adidas Running, the fitness app formerly known as Runtastic. They touch on the app’s role within the larger brand, key performance metrics, implementing new insights within large teams, and Luca’s point of view on some of today’s hottest app marketing topics, like AI, creative…
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How One Simple Paywall Test 3X’d Revenue for Our AI App (Case Study)
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Discover the paywall A/B test that tripled our revenue for an AI app—without changing pricing or getting more downloads. In this video, we break down the exact test we ran (weekly vs yearly subscriptions, trial vs no trial) and how paywall optimization can completely change your app business. 💡 If you’ve ever said: “I need more downloads!” …You mig…
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In this episode, we’re joined by Hamza Alsamraee, CEO of NewForm — a top-tier NYC-based app marketing agency producing over 2,500 ads every month. Hamza’s journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack …
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In this episode, we’re joined by Hamza Alsamraee, CEO of NewForm — a top-tier NYC-based app marketing agency producing over 2,500 ads every month. Hamza’s journey started at just 16 when he built the largest math page on Instagram, eventually driving 100M+ organic impressions and over $1M in book sales. With a strong background in math and a knack …
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Apple Just Reformed Its Payment Policy for App Developers – Here’s What You Can Do Now
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Apple’s payment policy just took a major turn—and it could unlock huge revenue potential for app developers. A federal judge has ruled that Apple must now allow developers to offer alternative payment methods outside the App Store. In this session, Steve P. Young joins Andrew Davies, CMO at Paddle, to break down what this means for your app busines…
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This “Pain-killer” app is quietly making $50,000/month with just 500 downloads a day — and it’s doing it all purely using ASO. This is the ultimate passive income app, and in this video, I broke down exactly how it works, why it’s CRUSHING it, and how you can apply the same principles to your own app. You'll learn: 📌 What are painkiller apps, and h…
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Data-Driven App Monetization Strategies for 2025
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In this Podcast, Steve P. Young will break down the latest app monetization trends and what they mean for your growth in 2025. Steve will dive into three of the most talked-about reports in mobile: RevenueCat’s State of Subscription Apps, AppsFlyer’s Creative Optimization Report, and the App Valuation Benchmark Report. You’ll get the must-know data…
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How Uber unified its marketing strategy - Liam Branaghan (Uber)
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In this episode of our Apptivate podcast, we chat with Liam Branaghan, the Performance Marketing and Strategy Lead for Uber. Liam’s teams focus on driving growth for Uber Eats across EMEA, while supporting overall brand and business goals. In this episode, you’ll learn about the evolution of Uber’s regional marketing teams and how they merged into …
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ASO Mistakes That Are Killing Your App Growth (And What to Do Instead)
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Doing ASO the way everyone else does it? That might be exactly what’s holding your app back. In this video, we break down the biggest App Store Optimization mistakes most people make—and what to do instead to actually grow your downloads, boost your reviews, and build a sustainable app business. Here’s what you’ll learn: ✅ The truth about high-traf…
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Sustainable App Growth and AMA with Steve P. Young
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In celebration of Earth Day, we’re going green—and by that, we mean growing your app in sustainable, scalable ways. 🌱 Join Steve P. Young LIVE as he shares his best user acquisition, growth, retention, and engagement strategies—built to last, not just burn. Whether you’re looking to boost downloads or keep users coming back, you’ll walk away with p…
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Want to build an app people love? This product-led growth strategy is the key. In this video, we dive into real-world user testing tactics that helped a Rubik’s Cube app go viral—all without a single dollar spent on paid downloads. Nico shares how a relentless focus on user experience, a laser-sharp 5-minute onboarding goal, and ASO (App Store Opti…
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In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a freelance ASO consultant. Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data…
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In this episode, we’re sharing the latest App Store Optimization (ASO) strategies you need to know for 2025. Joining us is Anton Tatarynovich, the Senior Growth Marketing Manager at Freeletics and a freelance ASO consultant. Anton has worked with a wide range of apps—from early-stage startups to S&P 500 giants—helping them scale through smart, data…
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Facebook marketing restrictions and how to navigate them - Kevin Bell (Mochi Health)
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There are a lot of data sensitivities when it comes to marketing in the healthcare and wellness space. This week on Apptivate, we speak with Kevin Bell, the Performance Marketing Lead at Mochi Health, about navigating Facebook’s recent changes to events for advertisers in these industries. Kevin gives you the background on the platform’s changes, a…
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Gamify Your Life: Achieve Success Using Video Game Tactics!
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What if success wasn’t about grinding through 10,000 hours of blood, sweat, and tears but instead 10,000 hours of enjoyment and play? 🎮 In this video, we explore how gaming teaches real-world success principles—from staying motivated and leveling up your skills to overcoming challenges and staying focused on your own mission. Learn how to find the …
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In this podcast, we’ll discuss how to find and validate winning app ideas in 2025. You'll learn what works, what doesn’t, and how to set your app up for success. Steve and Yash (Performance, Strategy & Growth Lead App Masters) will be doing live app audits across categories like Fitness, Food, Language Learning, and more—breaking down what’s workin…
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In this podcast, we’ll discuss how to find and validate winning app ideas in 2025. You'll learn what works, what doesn’t, and how to set your app up for success. Steve and Yash (Performance, Strategy & Growth Lead App Masters) will be doing live app audits across categories like Fitness, Food, Language Learning, and more—breaking down what’s workin…
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