최고 Business Strategist 팟캐스트 (2023)

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How to Get More Clients by Selling Results with Kim Dawson 32:01

4M ago32:01

32:01

When selling to potential clients remember one thing - they want to know that you can provide what they need, do it within their budget, and if they hire you they’ll get results. To successfully sell your services, you need to be able to communicate these results at rates that align with the value of these results. Pricing too high or too low can s…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

1
How to Create an Effective Marketing Strategy for Your Business with Kristi Mitchell 49:00

5M ago49:00

49:00

Not every business owner enjoys marketing, but it’s necessary if you want to grow your business. However, you can make marketing work for you, even make it enjoyable, if you adopt a different approach. Marketing can feel overwhelming if you think you need to implement every marketing strategy and be everywhere all the time. There are several option…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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5 Questions to Ask Yourself Before Taking On a New Client with Kim Dawson 38:18

5M ago38:18

38:18

Even the most experienced business owner can get nervous before a sales call. We might be worried about whether or not we make the sale, and if we don’t, how it will affect our revenue. Maybe you wish you didn’t have to worry about sales or marketing, and you think you’d be happier if you could just do what you love to do in your business. In fact,…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How to Do SEO Yourself with Karen Callahan 55:59

5M ago55:59

55:59

You’ve heard about SEO and how it can really drive traffic to your website, but you keep putting it off. SEO can seem overwhelming, overly technical, and can feel like there is too much to learn. However, SEO can actually be easy to learn and implement in your business. SEO may also be the most effective marketing tool in your toolbox, and one you …

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Is Social Media Really Worth Your Time? with Kim Dawson 39:40

6M ago39:40

39:40

Are you spending copious amounts of time and energy on social media marketing and not getting the results you want? Is the pressure to be active on social media and keep up with the latest social media trends making you feel exhausted and frustrated? Have you considered breaking up with social media but fear your business won’t survive? Do you wish…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How to Build Systems in your Business that Work for You with Yvonne Heimann 51:01

6M ago51:01

51:01

Do you experience FOMO when you hear your fellow entrepreneurs talking about the latest tools they use, like ClickUp, Monday, or Asana, and wonder why you haven’t used these tools yet? Are you feeling disorganized in your business because you don’t have systems and processes in place and documented? Do you keep hearing that running your business wo…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How to Price Your Biggest Proposal with Confidence with Kim Dawson 26:08

6M ago26:08

26:08

Have you ever had the opportunity to pitch a proposal to a client bigger than any other client you’ve ever had? A project that is so full of potential you can’t imagine losing this opportunity, but fear you will? If so, you’ve undoubtedly been nervous about what to include in the proposal, and how much to charge. You don’t want to charge too little…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How to Achieve Your Goals by Being Open to Possibilities with Jamie Chapman 1:00:05

6M ago1:00:05

1:00:05

Do you find yourself struggling with decisions because you feel conflict between what you want (or think you want) and what you’re told you should want? Do you want to forge your own path in business, and in life, but not sure how to do it, or where to start? Then don’t miss this episode of the Sassy Strategist podcast where host Kim Dawson intervi…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How to Create Content that Connects with Your Ideal Client with Emily Aborn 53:28

9M ago53:28

53:28

Does creating consistent and interesting content feel too time-consuming? Have you considered hiring a content writer, but fear they won’t be able to accurately capture your brand or your voice? Do you wonder about content strategy and how you can build a genuine connection with your audience? Then don’t miss this episode of the Sassy Strategist po…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Selling Your Services by Being Yourself with Kim Dawson 23:46

9M ago23:46

23:46

If you’re not a fan of sales or selling, it might be because you’ve been taught traditional sales strategies such as pre-planned scripts, sales templates, or high pressure tactics. But the most effective sales strategies are the ones that break tradition, and focus on getting to know people, and finding ways to help them. In fact, having only one s…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How to Stand Out in a Highly Competitive Industry with Kim Dawson 26:01

9M ago26:01

26:01

With so much of our business being online, does it feel like the amount of competition you have is endless? Do you struggle to feel seen and heard, and want to know how you can stand out so your audience can find you, without having to follow social media trends or copy everyone else? Do you want to create a unique brand, but unsure how to overcome…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How to Stop Overthinking and Start Moving Forward in Your Business with Kim Dawson 26:49

10M ago26:49

26:49

Do you ever feel like you’re working all of the time, but not making progress? Is the *work* you’re doing more thinking and less action? Do you struggle to make decisions in your business because you fear making mistakes? Overthinking, or as some call it “Analysis Paralysis” affects many of us, especially entrepreneurs. We get stuck in thinking mod…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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…And We’re Back! (Why I'm NOT ending the show) with Kim Dawson 14:44

10M ago14:44

14:44

Host Kim Dawson shares why she decided NOT to end the Sassy Strategist Podcast, and gets honest about the struggles we face as entrepreneurs to make decisions. Kim talks about her own struggle with her brand name, and why naming anything in our business feels so important (and why we’re so afraid to make a mistake!). Kim also discusses her plans fo…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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The Next Stage in the Entrepreneur Journey with Kim Dawson 17:42

11M ago17:42

17:42

Host Kim Dawson gets personal and shares the “why” behind her work, and what she is planning for the next stage of her own entrepreneurial journey. Discussing the importance of entrepreneurship as a means to creating a meaningful and purposeful life, Kim shares exciting news, including how she will continue her mission of bringing you, the small bu…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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5 Signs You Should Raise Your Rates with Kim Dawson 19:36

1y ago19:36

19:36

Making decisions around raising your rates can be tough. We often worry about the amount we should charge for our services and how a price increase will affect our ability to retain and attract clients, but choosing the right time to increase our rates is equally important. On this episode of the Sassy Strategist Podcast, host Kim Dawson discusses …

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How to Niche Down in Your Business with Kim Dawson 21:53

1y ago21:53

21:53

If you are a solopreneur or small business owner, you have probably heard of niching down and the importance of it for growing your business. However, you probably also have concerns about niching, and wonder if it is right for you. On this episode of the Sassy Strategist Podcast, host Kim Dawson discusses different options for niching down in your…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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The Enneagram and Entrepreneurship with Christina Granahan 51:03

1y ago51:03

51:03

When you’re a solopreneur or small business owner, especially working in the service industry, your business is just as much about connecting with your clients as it is the service you provide. Our work can feel personal, and we often prefer to grow our businesses in a way that aligns with our values, our interests, and what feels right to us. On t…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Rethink Your Tax Strategy with Ronica Brown 40:47

1+ y ago40:47

40:47

While talking about taxes isn’t the most glamorous topic of conversation, it’s a necessary one for all of us, especially if you own your own business. On this episode of The Sassy Strategist Podcast, listen in to Ronica Brown, CPA, advisor and tax strategist and I as we attempt to make “tax talk” interesting, and dare I say, fun. Well, at the very …

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How Strategy Took Me From Fear To Success with Kim Dawson 20:40

1+ y ago20:40

20:40

For the first time on the show, host Kim Dawson shares her own personal journey of building her business, which she nearly quit several times. Kim shares the mistakes she made during the first few years, including spending too much time and energy working on tasks that didn’t bring results, without having a plan that truly aligned with her goals an…

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Catherine Mathews: voiceover & business strategist

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GUIDED RELAXATION AND CALMNESS: demo 22:30

1+ y ago22:30

22:30

Also on YouTube: https://www.youtube.com/watch?v=deIDL94tQhkThis short guide will gently ease any anxiety and stress you may be feeling, using the time towards attaining more inner calmness, restore focus and help you towards positive healing through breath work and progressive muscle relaxation. VoiceOverLogo is my platform to tell your story thro…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Managing Your Business During a Personal Crisis with Julia Becker Collins 45:24

1+ y ago45:24

45:24

Julia received the call of her cancer diagnosis at 5pm on Friday, March 13, 2020, just as businesses throughout the country began shutting down from the COVID-19 pandemic. Julia Becker Collins, COO of Vision Advertising, was met with the challenge of dealing with a life changing medical diagnosis, with offices closing and the world in chaos, all wh…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Convert Leads Into Clients Using Email Automation with Bev Feldman 19:44

1+ y ago19:44

19:44

Bev Feldman is a marketing technology consultant at Your Personal Tech Fairy and helps coaches & solopreneurs create and maintain email automations that can build trust and nurture relationships with subscribers. Bev takes care of the tech side of email marketing so that you can focus more on the aspects of your business that bring you joy. On this…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Changing Your Pricing As Your Grow with Kim Dawson 25:55

1+ y ago25:55

25:55

As your clientele and business both grow, you may find that the rates you once charged for your services, no longer sustain you, or your business. Perhaps you are ready to hire help, but you’re unsure how you can afford it, or your experience level means it’s time to start increasing your rates, but you’re not sure how to go about doing so. In this…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Website Strategies to Attract Your Ideal Client with Robyn White 52:10

1+ y ago52:10

52:10

Robyn White is is the owner and founder of RDW Design Studio, a boutique website design studio specializing in strategic websites for home professionals and creative service providers. Through her supportive, streamlined, and stress-free design process, Robyn creates websites that are not just beautiful, but also prioritize attracting your ideal cl…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Discover Your Innate Marketing Genius with Christina Frei 30:47

2y ago30:47

30:47

Christina Frei is a branding and marketing specialist and consultant for smart business owners who are trusted advisors to their clients. She helps them identify what she calls their “one voice, one strategy”, and brings sanity and clarity to their marketing life. On this episode of the podcast, Christina and I talk about finding your “innate marke…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Changing Your Market As You Grow with Kim Dawson 20:24

2y ago20:24

20:24

When you first launched your business, you were probably taking clients from anywhere you could get them. But overtime, you may have created a market and a niche and not even known that you created it. As your interests, experience, and knowledge have grown, your ideal client may be very different from who you originally thought you’d be serving in…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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From Bookkeeper to CEO with Beth Blaney 39:20

2y ago39:20

39:20

Growing a business from solopreneur to CEO comes with many changes, challenges, and opportunities to grow. Beth Blaney started her business as a freelance bookkeeper and has so far built her company to a team of seven, and is still growing. In this episode of The Sassy Strategist, Beth shares her story of how she built her business, along with insi…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Write, Publish, & Market Your First Book with Jodi Brandon 45:38

2y ago45:38

45:38

Many business owners have considered writing a book to share their expertise, build credibility, or grow their business. However, the process of writing and publishing a book brings about many questions - should you self-publish or go the traditional route, who do you need on your team, and how will you get your book out into the world? This week’s…

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Catherine Mathews: voiceover & business strategist

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SA Tourism Mixed Audio examples 3:52

2+ y ago3:52

3:52

Same content different audio. Which one would you pick? Music modifies brand involvement. The voice over demo is attached highlighting which one was selected.저자 Catherine Mathews: voiceover & business strategist

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Increasing Revenue by Hiring Employees with Kim Dawson 16:44

2+ y ago16:44

16:44

At a certain point in your business, you may find that your business can no longer sustain itself with just you on the team. You need to increase your revenue, but you’re working long hours trying to get all of your client work done, and run your business. While you haven’t met your revenue goals just yet, you also don’t have the time or capacity t…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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From Copywriter To CEO With Content Strategist Abby Herman 37:53

2+ y ago37:53

37:53

Like many small business owners, Abby started her business on the side, working as a copywriter and content creator, while working full-time as a school teacher. She now runs a successful business with employees of her own. On this episode of the podcast, Abby and I talk about taking your business through many different stages of growth, including …

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Budgeting for Your First Hire with Kim Dawson 31:30

2+ y ago31:30

31:30

You’re at maximum capacity and ready to start hiring employees, but you’re not sure how you’re going to pay for it. You’re stuck feeling overwhelmed doing everything yourself, but you’re also overwhelmed thinking about having to go through the process of hiring. Who should you hire first? How much will they cost your business? Will you need to give…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How Client Values Influence Business Growth with Kim Dawson 25:15

2+ y ago25:15

25:15

Identifying what your ideal client values, and aligning this with your own business values, is probably the most important factor in helping your business move forward. What your clients value most will determine which services and/or products you offer, how you will market them, and what you will charge for them. In this episode of The Sassy Strat…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Increase Client Sales Without Discounting with Kim Dawson 21:47

2+ y ago21:47

21:47

Host, Kim Dawson discusses various ways to create sales incentives for prospective clients without offering discounted prices. Solopreneurs can often be tempted to discount their services in order to make the sale, but Kim gives several reasons why discounting can be bad for your business, and for your clients. Kim offers pricing strategies that ca…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Creating a Membership Program with Jacq Fisch 49:21

2+ y ago49:21

49:21

Jacq Fisch is a writer and intuitive writing coach, as well as the founder of Write Like a MOFO, a monthly membership program for writers and creative entrepreneurs. Jacq joins Kim to talk about how she went from corporate job to freelance copywriter to writing coach and membership community founder. The two discuss the process of launching, buildi…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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From Graphic Designer to CEO: Building Your Team and Scaling Your Business with Kim Dow 35:44

2+ y ago35:44

35:44

If you're a solopreneur looking to scale your service-based business and build your team from the ground up, don't miss this episode of The Sassy Strategist Podcast! Host, Kim Dawson interviews Kim Dow, CEO/Owner, Publisher, and Creative Director for Sass Magazine and Sass Studios where Kim (Dow) shares her story of launching her graphic design bus…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Marketing For Your Personality Type with Brit Kolo 35:03

2+ y ago35:03

35:03

Do you feel like the marketing strategies you’re “supposed to do”, just don’t feel right for you or your business? Do you wish marketing felt more natural, and even fun? Then don’t miss this episode of the Sassy Strategist Podcast where I interview Brit Kolo, Creator of The Marketing Personality Type Framework at MarketingPersonalities.com! Br…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Scaling A Service-Based Business with Kim Dawson 16:03

2+ y ago16:03

16:03

We’re all talking about scaling our businesses, adding revenue streams, and even adding passive income to our service-based businesses. However, service businesses by their nature are not designed to be scalable business models, so how do you overcome this obstacle and scale your business? In this episode of The Sassy Strategist Podcast, Kim shares…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Welcome Back! - The Reboot Episode with Kim Dawson 10:44

2+ y ago10:44

10:44

After taking a bit of a break from the show, Kim Dawson is back to hosting the Sassy Strategist Podcast. In this 'welcome back' episode, Kim talks about what it means to her to be an entrepreneur, why she launched the show back in 2015, and her plans to continue bringing useful and meaningful content to solopreneurs to help you scale your business,…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How To Choose The Right Technology For Your Business with Jaime Slutzky 48:36

3+ y ago48:36

48:36

Does this sound like you? You’ve got client information located in multiple documents and spreadsheets. You’re sending PDFs through email and asking for handwritten signatures. You’re losing business because you aren’t following up with your leads. You know you need better software, systems, and automations in place, but you don’t even know where t…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How To Go From Overwhelmed to Focused and Efficient with Kris Ward 53:51

3+ y ago53:51

53:51

Business owners are often talking about time management, but few think they have the time to implement a system that works, or even know where to begin. What we do know is we are stressed, have never-ending to-do lists, and have trouble focusing on what needs to get done in order to achieve our goals. In this episode of The Sassy Strategist Podcast…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How a Wedding Planner & Designer Created a Niche and Tripled Their Sales 54:00

4y ago54:00

54:00

Do you work in a highly competitive industry and need to figure out how to stand out from your competition and have plenty of clients? Do you know how to be successful by sticking to your niche, and saying “no” to clients who are all wrong for you? In this episode of The Sassy Strategist, Moira Thompson & Natalie Pinney of Whim Events share with us…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How To Build Your Business With Brand Photography with Melissa Henry 51:05

4y ago51:05

51:05

You’ve heard that personal brands are the way to go if you want to build a thriving online business. But what does that even mean? And how do you present that personal brand online if you’re introverted and reluctant to put yourself out there? In this episode of The Sassy Strategist, brand photographer Melissa Henry shares with us the ins and outs …

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How To Build Relationships Online and Grow Your Business with Abby Herman 53:34

4y ago53:34

53:34

Relationships are a necessary part of business growth because your content is only going to take you so far. Yes, content is important and yes, so is SEO. But people want to buy from people in our micro economy--not from logos and brands. In this episode of The Sassy Strategist, I’m talking to Abby Herman of Write Solutions about relationship marke…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How To Say "No" In Business with Kim Dawson 38:11

4y ago38:11

38:11

Do you struggle saying "no" in your business? Whether it's saying no to potential clients you don't want to work with, or so-called "opportunities" that are more hassle than they're worth, learn four effective strategies for saying "no", and start saying "yes" to spending your time and business effort how you see fit. Be sure to listen in if you're…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How To Use SEO Marketing In Your Business Strategy with Meg Clarke 42:54

4y ago42:54

42:54

You spend a lot of time and money on your website; you need it to do its job. But that doesn’t mean you create content and throw it on your site. You need search engine optimization (SEO) so that Google can find you. I’m talking to Meg Clarke of Clapping Dog Media this week on The Sassy Strategist, and she’s sharing her insight into why SEO doesn’t…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How To Scale Your Business With A Mobile App with Tim Bornholdt 37:44

4y ago37:44

37:44

When service-based business owners want to grow but they’ve maxed out the amount of time they can spend on their businesses, they look to scaling. One way to do that is to build an app that offers a perk for their client base--or saves the business owner time or money. This week on The Sassy Strategist, I’m talking with Tim Bornholdt of The Jed Mah…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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How To Self-Publish as a Business Owner with Kim Dawson 48:20

4y ago48:20

48:20

Is writing a book on your 2019 bucket list? A lot of small business owners are using books to help market their businesses. It’s a great product to use as proof that you know your stuff and to use as a back-table sale at the end of an in-person speaking gig. But it’s a much bigger project than most business owners know. I learned a lot of lessons t…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Pricing Your Services For Profit with Kim Dawson 49:06

4+ y ago49:06

49:06

It’s one of the most-talked about topics in small business. You don’t want to charge too much, for fear that you’ll scare prospective clients away. You don’t want to charge too little because you won’t be profitable. It’s time to take the emotion and stress away from pricing and to start thinking about it from a more strategic place. On this episod…

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The Sassy Strategist: Build Your Business, Grow Your Profits, and Discover How To Succeed As A Small Business Entrepreneur

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Maximize Your Profits By Scaling Your Service with Rhonda Melogy 47:37

4+ y ago47:37

47:37

Workflows and scaling go hand-in-hand, and scaling a service-based business requires that those workflows be easy to follow and easily repeatable. And with them, you can easily scale your service-based business. On this week’s episode of The Sassy Strategist, Rhonda Melogy of Business Plan of Action is sharing some behind-the-scenes of what it real…

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