최고 Siobhan Solberg 팟캐스트 (2024)

1
Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze 38:56

5d ago38:56

38:56

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data. In this episode, we discuss: Why data privacy is now a must for businesses Transparency as a key component for building trust and loyalty How less data can …

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Attribution: Revamping Your Attribution Strategy with Luke Carthy 42:33

12d ago42:33

42:33

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spent the summer helping me with the eCommerceTech.io rebuild – making s…

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Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce 32:40

19d ago32:40

32:40

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. In this episode, we discuss: The importance of first-party data Data as the foundation for effective marketing Using tools to make first-party data implementation as easy as possi…

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Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs 33:27

26d ago33:27

33:27

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data. In this episode, we discuss: Why you should think about measurement rather than attribution Three functions you should consider when building your tech stack Properly planning and executing your measurement strategy Dive in: [06:44] E…

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10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management 35:39

1M ago35:39

35:39

Welcome to this year’s Black Friday Top Tips episode! Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. Here's who's sharing their top tip for Black Friday 2024: Amy Hind, Laun…

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Measuring Podcast Ads: Insights & Techniques with Amelia Coomber 53:16

1M ago53:16

53:16

Did you know that pre-roll podcast ads cost half as much and drive twice the ROI of mid-roll ads? That's just one of the many insights today's guest brings to the table. Listen in to understand the intricacies of podcast advertising with Amila Coomber, Head of Marketing & Growth at Podscribe. We explore everything from the technicalities of measuri…

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Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast 33:16

1M ago33:16

33:16

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles. In this episode, we discuss: The Google data leak and what it validated Google’s third-party cookie backtrack AI and its impact on SEO And Google’s monopoly on the web in gener…

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Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco 36:47

2M ago36:47

36:47

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop. In this episode, we discuss: How the secondhand mar…

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Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing 35:23

2M ago35:23

35:23

Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience. In this episode, we discuss: Why you need to focus on the post-purchase customer experience Empowering the customer Upselling opportunities and increasing your brand’s rev…

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Prompt Engineering for Marketers & Analysts with Mike Taylor 52:44

2M ago52:44

52:44

⁠Mike Taylor⁠, co-author of ⁠Prompt Engineering for Generative AI⁠ and first two-time guest of the pod joins us to "delve" into the important questions around getting the best answers out of ChatGPT and the like. Learn about the principles of prompt engineering, the role of generative AI in analytics, and how to effectively use AI for data cleaning…

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TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball 33:55

2M ago33:55

33:55

Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. In this episode, we discuss: What “manufacturing virality” is How you can own TikTok customer data thro…

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TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals 30:10

2M ago30:10

30:10

Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals. In this episode, we discuss: Gisela’s 3 Cs for TikTok success What you need to know about ad length Tracking performance with custom metrics Dive in: [05:02] Focus on authentic, attention-grabbing TikTok creati…

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TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School 43:58

3M ago43:58

43:58

Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to l…

1
How to Measure & Maximize PMax with Expert Navah Hopkins 53:20

3M ago53:20

53:20

What do PMax, Advantage+ and an 8-year-old in an arcade have in common?They'll spend as much as they can, if you let them!In this episode, join Jim and Simon as they dive deep into the world of PPC with Navah Hopkins, a seasoned expert with over 16 years in the marketing industry. Navah shares her insights on Google’s Performance Max (PMax) campaig…

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TikTok: Building a Winning TikTok Sales Strategy with Ashley Wright, Social Tale 35:49

3M ago35:49

35:49

Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok. In this episode, we discuss: The 4 pillars of TikTok Strategic product selection and offers How to get to your fi…

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Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency 36:13

3M ago36:13

36:13

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework. Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss:…

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Offline Marketing: New Data & Attribution Strategies for eCommerce Brands with Jo Young, UniFida 31:15

3M ago31:15

31:15

Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! In this episode, we discuss: Breaking down the silos and integrating marketing channels The importance of cost and R…

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Offline Marketing: How Personalized Unboxing Boosts Engagement and Sales with Doug Franklin, Penny Black 29:49

3M ago29:49

29:49

Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof. In this episode, we discuss: How the unboxing experience is a key to delighting the customer The power of personalization Why offline marketing still matters Dive in: [05:30] Foc…

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Offline Marketing: How to Maximise Catalogue Impact for Higher Conversions with Anna Wilson, Go Direct Marketing 34:47

4M ago34:47

34:47

Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more. She’s now a senior member of the…

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Offline Marketing: How to Scale Your Offline Marketing & Maximise ROI with Nicky Lomax 37:28

4M ago37:28

37:28

Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! Nicky and her team regularly bought over 15 milli…

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Advertising: How to Balance Your Ad Channels for Maximum ROI with Wesley Hartley, Leaf 37:35

4M ago37:35

37:35

Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase. In this episode, we discuss: The importance of technology and data science How to balance budgets and metrics Why you need to look beyond the numbers Dive in: [05:…

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Advertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds Profitable 32:27

4M ago32:27

32:27

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously. In this episode, we discuss:…

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Advertising: Must-Know Google Ads Updates & Winning Strategies in 2024 with Becky Hopkin and Jonny Hyams, Digital Gearbox 33:16

5M ago33:16

33:16

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both! Our favourite Google Ads experts from advertising agency Digital Gearbox. In this episode, we discuss: What’s new in Google Ads What’s currently working And what’s still working well Dive in: [04:56] Google can use AI to track user data. [09:36] Google …

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Advertising: Elevating & Optimising Your Meta Ads with Jon Loomer 38:11

5M ago38:11

38:11

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads. In this episode, we discuss: Shifting the focus from targeting to better creatives Making the most of Faceboo…

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The MMM Gap - How Marketers are Navigating the Shift to Marketing Mix Modeling 55:30

5M ago55:30

55:30

How much should you be paying for Marketing Mix Modeling (MMM)? How do you make day-to-day tactical decisions when MMM isn't that granular? Should you go with open source MMM solutions, or stick with a vendor?Join Jim and Simon in this in-depth discussion about the current state and future of Marketing Mix Modeling (MMM). They cover the evolution o…

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Omnichannel: B2B eCommerce Strategies and Pitfalls to Avoid with Alex Weston, SparkLayer B2B 33:25

5M ago33:25

33:25

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. In this episode, we discuss: How to build a successful B2B eCommerce strategy Understanding the needs of B2B customers Tailoring the experience The long-term benefits of B2B eCommerce …

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Omnichannel: Connected Commerce Strategies for Better Customer Journeys with Ben Lang, Shopify 32:44

5M ago32:44

32:44

Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies. In this episode, we discuss: Transitioning from omnichannel to connected commerce Enhancing customer experience with data integration The importance of a…

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Omnichannel: The 5-Step Process to Finding Your Perfect Marketplace with Jamie Lee 34:18

6M ago34:18

34:18

Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane. In this episode, we discuss: Strategic selection of marketplaces Understanding and leveraging customer de…

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Omnichannel: Tips for Cross Border Expansion to Achieve eCommerce Growth with Paul Walker, Global-e 25:36

6M ago25:36

25:36

Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. In this episode, we discuss: Diversification as a way to manage business risks Why you should consider selling overseas How to make it a success Why it’s important to localize customer experience Strategi…

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Omnichannel: Harnessing Physical Retail for eCommerce Success with Oliver Banks, OB&Co 30:03

6M ago30:03

30:03

Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voi…

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Challenges of Marketing Measurement with Neil Hoyne, Chief Strategist @ Google 50:44

6M ago50:44

50:44

What are the biggest challenges facing marketers and analysts today? Is it privacy regulations? Technology changes? AI?In two words: unmet expectations.Neil Hoyne, Chief Strategist at Google, shares his insights into the evolution of marketing measurement given the current environment and challenges. Even with MMMs and incrementality testing, at th…

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SEO: Link Building Tips for SEO with Rosa Mitchell, connective3 42:56

6M ago42:56

42:56

Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair! In this episode, we discuss: The evolut…

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SEO: Technical Foundations create big wins with Brad Houldsworth and Matt Henton from Moss 38:00

6M ago38:00

38:00

Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform. And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss. In this episode, we discuss: Technical SEO’s important role in eCommerce Success The big project over at Moss How choosing the rig…

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These ain't your parents' billboards - Measuring OOH with Ty Tinker of AdQuick 54:06

7M ago54:06

54:06

Billboards, transit posters, digital signage - these are just a few of the options for out-of-home (OOH) advertising. OOH is a format that as digital marketers and analysts, we don’t typically consider. But when it comes to measuring billboards and other OOH channels, how exactly do we do that?We brought on an expert at the cutting edge of OOH to a…

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SEO: YouTube SEO Strategies for Long-Term Channel Growth with Louise Knight, Navigate Video 38:33

7M ago38:33

38:33

Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO. In this episode, we discuss: How YouTube SEO requires time and a strategic plan Why optimisation goes beyond just the videos Optimising your OLD videos as well as your new ones En…

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SEO: Crafting Unique and Helpful Content for your eCommerce store with Yoast's Carolyn Shelby 32:43

7M ago32:43

32:43

Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands.    In this episode, we discuss:  Wh…

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Email: 2024 Deliverability Update aka how to get into the Inbox with Emilia & Ali, Intuit Mailchimp 28:23

7M ago28:23

28:23

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you. In this episode, we discuss: Data Hygiene The importance of a clean and segmented email list The technical aspects of email deliverability Why consistent engagement and respect for subscribers …

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Email: List Growth Sales Strategies with Hannah Spicer 27:15

7M ago27:15

27:15

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands…

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Email: Making the most of your ESP Software Tools with Daniel Budai 28:47

8M ago28:47

28:47

Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-tar…

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Do you really know how to test your paid media? 51:41

8M ago51:41

51:41

Have you ever been told by some smug data scientist that you just need to run a randomized controlled trial to understand the true incrementality of a paid media channel? Just run a power analysis to understand your sample size requirements, right? Were you left with questions about specifically how to do that?In this episode, we talked with Nick S…

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Email: AB Tests for Email Marketing Success with Bridget Poston 34:06

8M ago34:06

34:06

Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list. In this episode, we discuss: the untapped potential of email lists why brands need to do ab testing, and ho…

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Storytelling: Creating Captivating Product Stories with Aimee Lopez, Copy Unleashed 37:09

8M ago37:09

37:09

Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns. Aimée’s agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her p…

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Unscripted: A Dive Into MeasureCamp with Peter O'Neill 50:30

8M ago50:30

50:30

What's MeasureCamp, you ask? Oh, do we have a treat for you! Buckle up as Simon and Jim talk with MeasureCamp founder, Peter O'Neill about this global 'unconference' movement focused on digital analytics. Learn what draws people to MeasureCamps around the world, and about the critical things you must get right if you want to start a measurement com…

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Storytelling: How to Create your Perfect Top-of-Funnel Video Ad with Danielle Gipps 39:09

8M ago39:09

39:09

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key. UPDATE - audio issue fixed 29 Feb 24 in this episode, we discuss: The integral role of storytelling in connecting…

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Storytelling: Building Great Customer Experience at every stage of the Customer Journey with Ben Afia 35:43

9M ago35:43

35:43

Ben Afia is a customer communications expert for the FTSE100. Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots. In this episode, we discuss: Embedding storytelling …

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Respect your customers! Privacy in marketing with Siobhan Solberg 46:31

9M ago46:31

46:31

"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should."- Jeff Goldblum / Ian Malcolm, Jurassic ParkWith all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we…

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Storytelling: Elevating Customer Acquisition Through the Art of Storytelling with Andy Donaldson, Revenue Growth Agency 34:10

9M ago34:10

34:10

Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency. For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling. In this episode…

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Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank 41:03

9M ago41:03

41:03

Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast. In this episode, we discuss: The importance of a targeted and evergreen affili…

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Marketing Measurement for Higher Education - with Josh Dodson 53:07

9M ago53:07

53:07

Universities are facing a shrinking market with changing demographics, and they're not immune from the economic pressures most businesses face today. So how do they ensure their marketing dollars are being spent wisely - especially with the challenges imposed by super long consideration cycles?Josh Dodson, Founder and CEO of Honed Consulting, joins…

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Affiliates: How Affiliate Marketing Can Elevate Premium Brand Performance with Red Barrington, Red Star Digital 34:57

9M ago34:57

34:57

Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs. In this episode, we discuss: The evolution of affiliate marketing How luxury and premium b…

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