Attribution: Creating A Customer-Centered Privacy Strategy With Siobhan Solberg, Raze Keep Optimising podcast

Chloe Thomas에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chloe Thomas 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze

2d ago 38:56

MP3•에피소드 홈

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.

In this episode, we discuss:

Why data privacy is now a must for businesses
Transparency as a key component for building trust and loyalty
How less data can be more relevant

Dive in:

[06:50] Transparent data practices build customer trust and retention.

[14:50] Maintaining accurate marketing lists is daily hassle.

[19:18] Shift from hoarding to actionable data is crucial.

[22:20] Data location matters as much as content.

[24:02] Marketing teams are clueless about data management.

[27:40] Data purpose, retention, awareness, and detailed mapping.

[29:53] Insider Tips from Siobhan!

Find the notes here: https://keepopt.com/227

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#Entrepreneur #Business #Podcasting Education #Marketing #Chloë Thomas