Offline Marketing: Using TV Ads To Scale Your eCommerce Brand with Danielle Gipps, Revenue Growth Agency

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Chloe Thomas에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Chloe Thomas 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework.

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

In this episode, we discuss:

How to expand your reach with TV ads
Targeted advertising
Budget requirements for testing TV ads
Tracking and measurement
Tips for making your ads successful

Dive in:

[04:21] TV advertising accessible to smaller brands, is beneficial.

[07:21] Testing ads with free views, limited wastage.

[12:46] Upgrade ad production after successful testing results.

[14:32] Maintain consistency across platforms for effective content.

[19:24] Digital channels provide some control for marketers.

[23:50] Launching new TV campaign affects sales analysis.

[25:31] Insider Tips from Danielle!

Find the notes here: https://keepopt.com/215

Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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