Level Up your health and fitness! Whether just getting started or an avid health and fitness go getter this podcast will give you actionable takeaways week in and out. Brought to you by Bay Area trainer John Gillham. Nutrition tips, workout hacks and honest advice is what you will find here. Positive mindset and no b.s.? We've got that too. Listen in and LEVEL UP TODAY!
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Hey, we're Things Have Changed. We unpack stories about technology and the ever-changing digital economy. Specifically, the things that will matter in the coming years, and the things that have evolved from the past.
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Welcome to the Digital Velocity Podcast...a podcast covering the intersection between strategy, digital marketing, and emerging trends impacting each of us. Hosts Erik Martinez, Executive Vice-President of Blue Tangerine, and Tim Curtis, President and CEO of CohereOne, bring you a wealth of marketing experience along with their unique prospectives. Join them each week as they interview industry veterans to dive into the best hard-hitting analysis of industry news and critical topics facing b ...
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Welcome to the Digital Dominance Podcast, your go-to resource for leveraging SEO, websites, and digital marketing specifically for service-based businesses. Whether you run a medical clinic, plumbing company, or any other service-oriented business, each episode delivers powerful strategies and actionable insights designed to boost your online presence, attract more local clients, and help you dominate your market. Tune in to discover expert tips and proven tactics that will take your busines ...
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Transactional Analysis Podcast - Conversations on the theory, application and spirit of TA. Sponsored by ITAA & EATA #imokyoureok #transactionalanalysis Hosted on Acast. See acast.com/privacy for more information.
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Summary In this episode, Adam Heard, a business coach, shares his insights on simplifying business operations, the power of focused time blocks, and the importance of belief, behavior, and becoming. He emphasizes the need for personal development and mindset in addition to learning digital marketing strategies. Adam introduces the concept of the Po…
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S8 E11: Dr. Mark Widdowson: A Tribute to His Impact and Legacy in Transactional Analysis
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In this special episode of The Transactional Analysis Podcast, hosts Matt and John pay tribute to Dr. Mark Widdowson, a highly respected Transactional Analyst and a great contributor to the field, who sadly passed away in August of this year. Dr. Widdowson was a guest on one of our earlier episodes, where he shared his deep knowledge and passion fo…
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Why No One is Safe from Google Ads Suspensions... with John Horn
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Summary The conversation with John Horn, CEO of Stub Group, delves into the complexities of Google Ads account suspensions and the challenges faced by advertisers. John shares insights on the reasons for suspensions, the process of resolution, and the impact on businesses. He also discusses the comparison between Google and Facebook ads, the intera…
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Episode #72: Maintaining Trust With AI-Generated Content - Jonathon Gillham
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This week on the Digital Velocity Podcast, Jonathon Gillham of Originality.AI joins Tim and Erik to discuss how brands can use AI-generated content while still maintaining authenticity and consumer trust. https://www.digitalvelocitypodcast.com/episodes/72-maintaining-trust-with-ai-generated-content-johnathon-gillham…
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This Expert Storyteller Believes Manipulation is Good... with Matthew Dicks
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Summary In this episode, Matthew Dicks, an internationally bestselling author and master storyteller, discusses the power of storytelling in digital marketing and its impact on service-based businesses. He explains the biological and psychological effects of storytelling, the ethical considerations of manipulation, practical steps for integrating s…
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How To Build A Company Culture That Strengthens Your Marketing... with Bart McCollum & Dr. Gerald Hannah
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Summary In this episode, Jeffro interviews Bart McCollum and Dr. Gerald Hannah, authors of the book 'You Before Me,' which focuses on company culture and its impact on digital marketing. They discuss the importance of aligning team values with the company's vision and how a healthy company culture can positively affect marketing messages. The conve…
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Why and How to Use AI for your Website Content... with Jon Gillham
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Summary In this episode, Jonathan Gilham, founder and CEO of originality.ai, discusses AI-generated content and its impact on SEO. He explains that Google is in a tricky position, as AI-generated content could potentially replace the need for Google search. However, Google also needs to ensure that its search results are not filled with spammy AI c…
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S6 E6: Curiosity, Culture, and Connection: Jr-Earn Lam on Transactional Analysis in Education
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In this episode of the Transactional Analysis Podcast, hosts Matt and Sarah are joined by Jr-Earn Lam, who is a Provisional Teaching and Supervising Transactional Analyst (PTSTA) in the Educational Field (E). Jr-Earn Lam is the Director of Learning at Seraphcorp Institute, leading the learning design team and faculty of a leadership consultancy in …
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The Astonishing Power Of AI And Video Marketing... with Nick Niehaus
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Summary In this episode, Jeffro interviews Nick Niehaus, the co-founder and CEO of Business Video School, about the intersection of video, artificial intelligence (AI), and lead generation strategies for small business owners. They discuss the power of video in marketing, the impact of AI on lead generation, and practical strategies for leveraging …
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How To Make Serious Business Out Of Funny Memes... with Aidan Brannigan
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Summary Humor works well in marketing as it captures attention, increases brand recall, and creates a positive brand image. Ryan Reynolds is a great example of using humor effectively in marketing. To infuse humor into social media content, it should be authentic to the brand and not forced. Memes are a popular form of humor that can be used in sta…
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How to Get Your Company Ready for 8 Figure Growth... with Nicole Glover
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Summary Nicole Glover, owner of Glover Strategic Marketing, discusses the importance of being prepared for dramatic business growth. She emphasizes the need for clear vision, authentic marketing, and investment in operations and strategy. Nicole advises business owners to identify bottlenecks and implement standard operating procedures to ensure sc…
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Storytelling That Sells: How to Build a Product Everyone Wants to Share - with Selim Benayat, Bento
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Send us a text In this episode of Things Have Changed Podcast, we sit down with Sélim Benayat, co-founder of Bento and now Director of Product at Linktree, to explore the shifting landscape of the creator economy and how Bento is helping creators showcase their work in a whole new way. Sélim shares the story behind Bento’s creation, their journey t…
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How to use engagement to harness the power of social media... with Aviva Fustochenko
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Summary In this episode, Aviva Fustochenko, a social media management expert, shares insights and tips on leveraging social media for small service-based businesses. The conversation covers the importance of social media engagement, optimizing content strategies, and utilizing Facebook groups for referrals. Aviva emphasizes the need for businesses …
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Reaching More Prospects through Influencer Marketing... with Enelin Toneva
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Summary In this episode, Enelin Toneva, CEO and founder of Vivian Agency, discusses influencer marketing for service businesses. She explains that service businesses can still benefit from influencer marketing by allowing influencers to try their services and share their personal experiences. Enelin also emphasizes the importance of working with mi…
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S5 E6: Organisational Transactional Analysis and the role of AI in the future of TA with James Longwell
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In this episode of The Transactional Analysis Podcast, hosts Matt and John are joined by James Longwell, who is a Provisional Teaching and Supervising Transactional Analyst (PTSTA) in the Organisational Field (O). James is currently an Organisation Development Consultant for Google in their EMEA region and in this episode he shares insights into hi…
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Episode #71: Growing Business Through Google Ads - John Horn
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This week on the Digital Velocity Podcast, John Horn of StubGroup joins Tim and Erik to discuss how E-commerce retailers can maximize their growth through effective Google Ad strategies. https://www.digitalvelocitypodcast.com/episodes/71-growing-business-through-google-ads-john-horn저자 Tim Curtis and Erik Martinez
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Building a Video Marketing Strategy that Works... with Tony Hsieh
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Summary In this episode, Jeffro and Tony Hsieh discuss the importance of video marketing for service businesses. They highlight the need for clear and effective communication of value propositions and pain points through video content. They also explore the process of developing a video marketing strategy, including the creation of organic content,…
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Finding Product Market Fit as a Service Business... with Garrett Miller
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Summary In this episode, Jeffro and Garrett Miller discuss the importance of product market fit for service-based companies. They break down the elements that should be considered, such as audience, problem, offering, vehicle, revenue model, client acquisition, and sales. Garrett shares his personal experience of not having product market fit and t…
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Episode #70: Understanding the Buyer's Journey - Greg Shuey
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This week on the Digital Velocity Podcast, Greg Shuey of Stryde joins Tim and Erik to discuss how understanding the buyer's journey can transform a brand's marketing strategy. https://www.digitalvelocitypodcast.com/episodes/70-understanding-the-buyers-journey-greg-shuey저자 Tim Curtis and Erik Martinez
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How to Land New Clients Through Media Features... with Jen Hartmann
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In this episode, Jen Hartmann, the founder and CEO of NEAT, a boutique PR and marketing agency, joins Jeffro to discuss the importance of earned media and public relations (PR) for businesses. They explore the process of PR, building a PR strategy, and capitalizing on successful PR campaigns. They also discuss when it makes sense for small business…
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Unveiling AI's Role in Content Creation with Originality AI's John Gillham
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Send us a text Have you ever stumbled upon an article or a piece of content online and wondered, "Did someone actually write this, or is it the work of ChatGPT?" In today’s world, where content is produced at an incredible pace, it's becoming increasingly difficult to tell the difference.. and that’s a problem in the age of misinformation. Think ab…
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How to Create Effective Videos without Breaking the Bank... with Don Wexler
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Don Wexler revolutionized architecture with timeless, innovative designs. Starting his career when television dominated business advertising, Wexler observed the internet democratizing content distribution, allowing smaller enterprises to reach wide audiences affordably. He recognized the importance of engaging visuals, especially as consumers shif…
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S4 E5: Technology in Transactional Analysis, Online Counselling, and Integrating Physical and Mental Health with Linda Gillham
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In this episode of the Transactional Analysis Podcast, hosts Matt and Parul are joined by Linda Gillham, who is a Provisional Teaching and Supervising Transactional Analyst (PTSTA) in the Counselling Field (C). Linda discusses her journey in the field of Transactional Analysis counselling, the challenges of the UK TA community, and the impact of te…
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Episode #69: Preparing for the Future of SEO - Greg Brooks
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This week on the Digital Velocity Podcast, Greg Brooks of SearchTides joins Tim and Erik to discuss how businesses can prepare for the future of Search Engine Optimization. https://www.digitalvelocitypodcast.com/episodes/69-preparing-for-the-future-of-seo-greg-brooks저자 Tim Curtis and Erik Martinez
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How to Fix the Problems Between Owners and Agencies... with Chad Lauer
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Chad Lauer is an expert in sales and client relations, particularly vocal about the challenges of quota-driven sales environments in large agencies. He persistently advocates for the personalized approach that boutique agencies offer, emphasizing the importance of building solid, consultative relationships with clients over transactional interactio…
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How to Plan an Effective Virtual Event for your Business... with Jordan Aspen
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Jordan Aspen is a virtual and hybrid event coordinator that helps people connect with their audience in a way that aligns with their values and desires, not just the algorithms of social media. She and her husband Paul help with all aspects of your virtual event, from software, to speakers, production, and more. Jordan Aspen shares her expertise as…
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Episode #68: Unlocking the Power of Social Commerce - Will Basta
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This week on the Digital Velocity Podcast, Will Basta of ACV Partners, joins Tim and Erik to discuss how businesses can unlock the power of social commerce to sell more products and services. https://www.digitalvelocitypodcast.com/episodes/68-unlocking-the-power-of-social-commerce-will-basta저자 Tim Curtis and Erik Martinez
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How to Create a Sales Pipeline on LinkedIn... with Thomas Helfrich
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Thomas Helfrich is most fondly recognized for his sassy demeanor and his expertise in marketing. As a regular guest on a popular podcast, he not only entertains with his lively personality but also shares valuable insights into building successful sales pipelines. At the helm of his own marketing agency, Thomas is committed to guiding solopreneurs …
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How to Make Sure you Only Ever Talk to the Right Prospects... with David Newman
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David Newman is a seasoned professional who recognizes the critical yet often overlooked relationship between marketing and sales in corporate landscapes. He distinctly understands that while marketing's role is to create the charm that draws potential clients to the table, the true sales journey begins once that first conversation sparks. Jeffro i…
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Leveraging Google Ads for Local Business Growth... with Craig Graham (Part 2)
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Craig Graham, Co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Comm…
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How Cling Systems is Transforming Battery Supply Chains with William Bergh
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Send us a text Revolutionizing Battery Recycling: The Future of Sustainable Energy Management As the world embraces the electric vehicle (EV) revolution, with 1.3 million EVs sold in 2023 alone—a 40% increase from the previous year—the issue of battery disposal and recycling is becoming increasingly critical. The demand for lithium-ion batteries, e…
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S6 E5: Keiko Hoshino, Educational Transactional Analysis
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In this episode, we speak with Keiko Hoshino who is a Provisional Teaching and Supervising Transactional Analyst (PTSTA) in the Educational field (E). Keiko established a training company in 2005 which specialises in hospitality and communication, and uses TA principles and theories alongside the strengths of Japanese culture to promote harmony and…
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Leveraging Google Ads for Local Business Growth... with Craig Graham (Part 1)
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Craig Graham, co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Comm…
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Episode #67: Digital Experience Optimization - Jon MacDonald
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This week on the Digital Velocity Podcast, Jon MacDonald, founder of The Good and author of “Behind The Click,” joins Tim and Erik to discuss how brands can optimize their digital experience. https://www.digitalvelocitypodcast.com/episodes/67-digital-experience-optimization-jon-macdonald저자 Tim Curtis and Erik Martinez
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How to Start Marketing Your Business (Even If You're a Newbie)... with Ben Albert
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Ben Albert isn't your typical marketer; he's a man whose professional journey has led him to embrace a "value first" philosophy. Shifting away from self-promotion, he focuses on building relationships and providing genuine value to audiences and clients. Ben believes that success comes not from declaring oneself the best, but from enhancing the liv…
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How Companies Can Supercharge Their Brand Visibility with Sneha Saigal's Geeks&Experts
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Send us a text The Power of PR: Navigating Today’s Media Landscape with Sneha Saigal In our hyper-connected world, the stakes for corporate reputation are incredibly high. Remember Cristiano Ronaldo's simple gesture that caused a $5 billion drop in Coca-Cola's market value? Or the backlash against Pepsi's Kendall Jenner ad? These moments remind us …
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How to Make Cold Email Affordable and Effective... with Charles Cormier
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Charles Cormier gets 100 meetings per week using unconventional cold email tactics that leverage AI. He knows what works and what doesn’t, and he has refined the process to make cold email predictable and scalable. He founded a company called TopLeads where he helps set up these systems for his clients over and over again. He’s a true entrepreneur,…
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S8 E10: Ronen Stilman: The Significance of Our Relationship with Technology
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Summary Ronen Stilman discusses the shift in transactional analysis from an ego-centric theory to an eco-centric theory, focusing on wider systems and the impact of technology. He highlights the significance of our relationship with technology and how it shapes the way we relate and identify. Stilman emphasizes the attachment and dependency we have…
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Lessons in Demand Generation for Building a Growth Engine... with Janelle Amos
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Janelle Amos is the Founder and Chief Strategist at Elevate Growth. She helps businesses create a comprehensive demand gen strategy that drives brand awareness, customer acquisition, and revenue growth. She’s passionate about keeping her promises to her clients, and she has a great track record of producing results for her clients. Janelle joins Je…
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Case Study: How to Get 50-80% Response Rates using Paper Piranhas... with Harvey Hirsch
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Harvey Hirsch is a retired Direct Marketing & Sales Promotion expert specializing in New Business Development Strategies in the B2B space. His work for clients has earned over 100 industry and trade association awards, and the average response rate for his campaigns has been an astounding 50% when targeting “C” level decision makers. Harvey’s uniqu…
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Ask Better Questions, Get Better Answers... with Cal Fussman
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Cal Fussman, a renowned journalist and raconteur, is a New York Times bestselling author, masterful storytelling coach, and world-renowned interviewer who has sat down with icons like Jimmy Carter, Muhammad Ali, and Richard Branson. Cal has an extraordinary ability to foster authentic connections and ask powerful questions that reveal profound insi…
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Is Prompting The New Programming? with Filip Kozera and Robert Chandler, Wordware AI
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Send us a text Bringing Coding to the Masses with AI. Can programming become accessible to all? This week on Things Have Changed podcast we have Filip C. Kozera (CEO) and Robert Chandler (CTO) from Wordware AI, a startup that's simplifying app creation and making it more user-friendly for both experienced programmers and complete beginners! AI is t…
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Inside the Customer's Mind: Unveiling the Secrets of Customer-Centric Marketing... with Shana Brewer
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Shana Brewer is a dedicated professional who combines her love for animals with her skills in audience engagement to assist businesses and nonprofits. An active volunteer in a boxer rescue organization, Shana is deeply invested in the welfare of dogs. She advises groups on pinpointing and understanding their target audiences, with a strong emphasis…
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Episode #66: Elevating Your Personal Brand - Tyler Mount
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This week on the Digital Velocity Podcast, Tyler Mount of Henry Street Creative joins Tim and Erik to discuss building and elevating your personal brand. https://www.digitalvelocitypodcast.com/episodes/66-elevating-your-personal-brand-tyler-mount저자 Tim Curtis and Erik Martinez
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How to Create Lead Magnets That Fill Your Pipeline... with Jeff Craven
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Jeff Craven is a Certified StoryBrand Guide that specializes in working with consultants. He has been helping his clients communicate their value for over 10 years, and is great at helping people find their angle and turn it into messaging & collateral that makes decision makers sit up and listen. Jeff and Jeffro talk about the complexity of crafti…
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Everything you need to know to use content marketing in your business... with Jeff Mendelson
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Jeff Mendelson is the host of the One Big Tip Podcast, and he also develops comprehensive digital marketing campaigns for any size business. He focuses on lead generation and ROI-based initiatives, helping entrepreneurs conceptualize, develop, and then execute all-encompassing digital marketing strategies, sales funnels, paid campaigns, and more. W…
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Why Talent-As-A-Service is the Best Way to Grow Your Team... with Azhar Siddiqui
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Azhar Siddiqui is a business strategist with a focus on the critical role of employees in service-oriented businesses. He recognizes that personnel costs are essential investments for providing quality services. Azhar advocates for hiring talent from around the world, which he believes levels the playing field for businesses everywhere. With this g…
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How Brevdev Is Making AI Development Accessible and Simple for Everyone with Nader Kahlil
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Send us a text When ChatGPT was launched in December 2022, few could have predicted the rapid transformation the world would undergo in the following months. It emerged as the fastest-growing consumer technology in history, catching many by surprise. In the year since its launch, ChatGPT has revolutionized nearly every aspect of the tech industry. …
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How to Create a Memorable Brand Even if You're Shy... with Rachel Lee
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Rachel Lee is not just a branding expert—it's the psychological depth she brings to the rebranding process that sets her apart. Understanding that true rebranding involves profound internal changes as much as external aesthetics, Rachel skillfully navigates individuals and companies through the introspective journey of shifting identity. Jeffro is …
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Episode #65: Utilizing Virtual Assistants to Scale Your Business - Barbara Turley
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This week on the Digital Velocity Podcast, Barbara Turley of The Virtual Hub joins Tim and Erik to discuss the opportunities of utilizing virtual assistants to help navigate the challenges of scaling a business. https://www.digitalvelocitypodcast.com/episodes/65-utilizing-virtual-assistants-to-scale-your-business-barbara-turley…
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