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Leveraging Google Ads for Local Business Growth... with Craig Graham (Part 2)
Manage episode 425694012 series 3543566
Jeffro에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jeffro 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Craig Graham, Co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Commerce.
They discuss topics such as budget management, keyword targeting, and strategies based on the type of product or service being offered. Craig's expertise shines through as he provides practical advice for getting started with Google Ads and optimizing campaigns for success.
Takeaways:
1. Performance Max ads are like a combination of all other Google Ads rolled into one.
2. Know your margins and desired cost to acquire a customer before starting a campaign.
3. Monitor metrics such as impressions, clicks, conversions, and cost per lead.
Connect with Craig Graham
LinkedIn: https://www.linkedin.com/in/craig-graham-grayvault/
Website: https://grayvaultconsulting.com/
Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb
Timestamps:
00:00 Google Ads and SEO work together for leads.
05:57 Metrics guide campaign success: impressions, clicks, conversions.
07:47 Google Ads, Analytics for starters, external platforms later.
11:18 Consider various aspects for budget and strategy.
16:24 Bottom-up approach, prioritize generating revenue quickly. Consistent budget.
17:48 Start with budget, scale with profit.
More Customers here: FroBroLeads.com
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