Your easily digestible, quality shot of helpful marketing advice.
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In her real, raw and comical way Bec brings to you how she rebuilt her life from rock bottom. Faced over and over again with the grief journey she has used this life experience to reimagine her life and build a successful multiple six figure business, change her view on the world, transform her network, all through the art of self reflection, a deep understanding of human interaction, letting go of anger, embracing compassion and empathy and most importantly surrendering to life.
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What does it take to stand out in your career? What do you do when your education and experience are no longer helping you to reach that next level? In Career Success Coach, you’ll learn exactly what it takes to thrive as an accomplished professional while positioning yourself as a leader in your industry, building your ideal network and attracting next-level opportunities.
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Helping business leaders understand and apply cutting edge business psychology principles in the workplace.
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Ever thought about writing a book? Then you should probably listen to this episode. I've got Susan Dean back and she is sharing the story of starting her publishing company and why she wanted to work with great minds to share their story in written form. We're discussing the importance of writing a book, not just for entrepreneurs but for anyone wi…
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It is so common for business owners to hear "you have to be the face of your business" and honestly I meet a lot of business owners who really aren't comfortable with it... So what if you don't want to be the main character? Today I am discussing the concept of 'main character syndrome' and its implications for marketing and branding. I'm chatting …
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I'm so excited to have Tara Ladd back with me today! We're chatting all things the importance of design thinking and its impact on branding. We're also discussing how creativity and innovation play a pivotal role in business success, the importance of aligning marketing strategies with company culture, and how first impressions and perception can s…
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If you follow me on socials you'll be aware that I've been very vocal about AI and how it should and shouldn't be used in your marketing and content creation. And I love that you've asked me this question. 'How is AI going to change marketing?' So lets chat about the polarising effects of AI, like everything there is light and shade. Yep I am going…
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When you think about leadership what comes to mind? Believe it or not, in some aspect of your life you are a leader... Today I have the wonderful Maree McPherson back to talk to us about the concept of 'leaning into leadership.' Maree is going to talk about the importance of connection, curiosity, and captivation in effective leadership and Maree p…
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What's the difference between a strategist and a marketer?
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In this episode I am answering another one of your burning questions! So what is the difference between a marketer and a strategist - this is quite the question! So I am breaking it down by highlighting the different roles and specialised skill sets that exist within marketing, and how to find the right person for you, or how to identify what you m…
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In this special 300th episode of Marketing Espresso, I am taking you down memory lane and reflecting on my podcast journey since launching in July 2021. I'm going to offer some practical advice on starting a podcast, highlighting as always the importance of consistency and passion. I also want to share the realities of podcasting as a marketing too…
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What's working in finding clients for a service based business in the current economic climate?
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In this episode I am answering another one of your burning questions! There's no sugar coating that the economic climate right now is a bit.... sh*t. However, that doesn't mean there aren't ways to find clients, it's really just about being really innovative with your marketing! (And often going back to basics!) In this episode I am going to echo m…
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3 key processes you need in your biz with Nicole Smith
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In this episode I have the incredible Nicole Smith back to talk all things PROCESS! Don't tune out, your business needs this! Why? Because when we sort out our key processes we can significantly ease pressure on operations and be more efficient! Nicole is sharing her expertise on the four key phases of process implementation; Discovery, Design, Cre…
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What does lead generation mean if you’ve got an e-commerce business vs a service based business?
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How do lead generation strategies differ for e-commerce stores versus service-based businesses? Another great listener question! So let me dissect the unique challenges and approaches for both business models. There is no denying that e-commerce demands a different strategy compared to the personalised, trust-building journey often required in serv…
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If you think your business and personal life are two very separate things... Jacqui and I are going to challenge you in this episode. We're talking about the key people you need in your finance village both personally and in business to keep you on track and make sure you hit the financial goals you're setting for yourself. Somewhere in the middle …
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Is email marketing still important in this noisy space?
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Another week another great question from a listener! And short answer, YES email marketing is still SO important! I love that we think our emails are so busy, yet we don't consider our social media feeds overcrowded? And contemplate not marketing there? Why do we have this attitude towards email and not socials? Yet atleast with email marketing WE …
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The Power of Storytelling in Marketing with Charlotte Lane
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One of the common things I come up against with business owners is this dislike of sharing stories, whether they be professional or personal. Yet, as humans the easiest way to connect with fellow humans is... through story! Don't believe me? Charlotte Lane is joining me in this episode to talk about the power of our stories and how story telling co…
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How do you get out of the tactics and into strategic action?
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I think there are common misconceptions about the word "strategy" and what this actually means for your business, or how it works & whether it is worth it... I think it is because often Strategies have been seen as 3-5 year plans that just sit on the shelf collect dust, rather than living the breathing things that guide the business... In this epis…
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I don't often go into Mindset on the podcast, but when Asthaar pitched to me her take on mindset and business I was on board! Today is really just a great old chat about how business requires a different more resilient kind of mindset than we need in other aspects of our life. We're going to chat through the highs and lows, and everything in betwee…
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What the hell is a sales funnel? A Marketing Funnel? A Lead Funnel? Yep another question from you my incredible listeners, this one was: Why are so many people confused about sales funnels? Well I am going to dive into what a funnel is, the different stages of a sales funnel, including awareness, interest, evaluation, and action. The importance of …
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Navigating the Financial Landscape of Your Business with Justine McLean
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What happens if you dodge the numbers in your business? Well I have Justine McLean joining me in this episode and we are going to dive into why regardless of whether you're a "numbers person" or not, it pays to care about the numbers. Justine McLean is a profit-focused business money expert, and she uses her own story from avoiding finances to mast…
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The Care Character Tool: Innovating Care Recruitment with Damien Wilkins
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저자 Evolve Assess
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How do you use social media to fill your lead generation funnel and do it consistently?
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Another solo episode, another listener question tackled! So how do you create consistent lead generation through social media? I am going to tackle this question by making you think about your ideal clients purchasing behaviour... Discover why it's crucial to choose the right platform—whether it’s LinkedIn, Instagram, Facebook, TikTok, or Pinterest…
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What opportunities are you missing with your website? With Clare Walter
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Is your business relying too heavily on social media? Learn from Clare Walter, a seasoned brand and web designer with over two decades of experience, as she explains why a well-designed website is your ultimate digital storefront. In our conversation, we unravel the dangers of putting all your eggs in the social media basket, particularly the risk …
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How to select the right marketing combo for me/my audience.
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Another great question asked by you dear listener! It comes down to that good old thing... research. Your audience will be made up of a whole range of unique individuals that will need to be marketed to via different mediums. However some audiences are easier to say "they react to that media" more than others - once again it is all about your audie…
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How Communication Shapes Your Business with Leesa Shannon
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Communication is the absolute silver bullet in business, and in this episode I have Leesa Shannon, to tell you why. We're going to chat through the critical role that clear messaging and a strong vision plays in growth, especially in marketing and sales. Grab a pen and get ready to jot down insights from Leesa's extensive experience, helping you re…
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What actually is marketing strategy and how can it help a business?
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This week's episode is answering your question: What actually is a marketing strategy and how can it help a business? How is different to say, brand strategy or other similar fields? Why is it so important? So I am going to do my best to answer this, while giving you some real-world examples of how marketing strategies work, and where they fit in w…
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DEI and why it matters in your marketing with Alex McGrath
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Whether you're on board or not, the world is moving towards a more inclusive market place (personally its something I can get behind!) So when you're thinking about building your brand or creating your marketing strategy how can you make sure you're not excluding anyone from being able to purchase from you or engage with your brand? I was so lucky …
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How do you find your ideal clients and how to target them?
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Another great question asked by you dear listener this week! So in the way I always do we are going to break this question down into a few parts, because there is never a simple answer! Firstly did you create your product/service for an ideal client OR did you create something then hope to find an ideal client? If you're in camp B then finding your…
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When sales and marketing go to marriage counselling with Abbie White
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How powerful would your business be if every revenue generating team worked together? Well in this episode we are exploring just that, because it turns out from many studies conducted (and Abbie talks through those in this ep) you're business will be considerably more profitable if these teams are in alignment. Abbie White is one of Australia’s mos…
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What lead generation strategies are working right now? What should be your number 1 priority/focus in lead gen right now?
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This weeks question to Marketing Espresso was What lead generation strategies are working right now? What should be your number 1 priority/focus in lead gen right now? And with a tight ecomony at the moment it's no wonder this is on peoples minds. I am going to go a bit deeper than just your external marketing, let's chat through whether your produ…
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So what does Cohesion have to do with marketing? I am so glad you asked! Lots! In this episode, I have Marketing Extraordinaire Zora Artis join me and she is gifting us her wisdom on nurturing a culture of alignment and sharing strategies that ensure your company's vision resonates at every level in order to propel your brand to success. We dive de…
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Or, how to cut through when everything seems to be doing the same thing. For the next solo episodes I am answering your questions, and this is the first one that came in... In this episode I give you my thoughts on what you should be doing to be different to your competitors when it seems like everyone is just producing reels for instagram or telli…
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How to know how much to re-invest with Michelle Kvello
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What should your marketing budget be? It's not a straight forward answer sorry folks, however, I do have the masterful Fractional CFO Michelle Kvello with me on this episode and we are going to talk about how much you should be reinvesting into your marketing budget. For the first time in history we may have accounts and marketing agree on somethin…
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One of the questions I am asked regularly is "How do I not waste $$ on marketing." It's a great question. I think business owners, and even CMOs and sales leads can often feel like they've wasted thousands on marketing execution without much ROI, which is one of the things that leads to the narrative of "marketing doesn't work." We all want sales q…
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I think there is a general misconception that Facebook Ads can be switched on in your business at any time - and yeah technically it can! But I have Nicki back today to talk us through when your business is actually ready for them! What do we mean by ready? Listen to find out! DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner…
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What's the Most Cost-Effective Marketing Strategy for My Business?
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One of the greatest concerns when it comes to marketing is wasting budgets! And I get it, especially if you go down the road of paid ads money can disappear pretty quickly. So here are some ways that I suggest you market which could be more cost effective than straight ads. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ I…
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What tech do you use in your business? Let's be more specific, what accounting tech do you use in your business? In this episode I have Malisa back to give us some tips and tricks regarding the accounting tech in your business, not only how this can make life so much easier, but also how this can be integrated with other business tech (sales and ma…
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The questions you didn't know you needed to know about Bec
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In this episode, I am joined by my incredible producer Leah and she is firing some questions my way so you can get to know me a little bit better! We touch on topics like garlic bread, where I see myself in five years and where I would tell anyone to start on their marketing journey. Hope you love this episode. Don't forget to recommend Marketing E…
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In this episode, I have the wonderful Becky Hughes back! Today we are debunking all this chat around personal brands and person brands.. What the hell is the difference you might ask. Well, that's exactly what we are talking through today! Bec Hughes is a brand strategist and creative business coach. She loves clever creativity, and is driven to im…
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Are you not doing anything because none of it is 'good enough.' You're not alone. Most of the customers I work with have a real sticking point when it comes to perfectionism, in fact they're completely paralyzed by it. This fear that when they put themselves out to the world the world will find out they're not good enough, don't know what they're t…
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In this episode, we are chatting about one of the most feared topics among business owners... Cashflow. It's a word that makes a lot of business owners cringe, but it is something that absolutely needs to be on your radar, and depending on the type of business you run, will depend on what your unique cashflow needs to look like. I hope you love thi…
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What is actually going on for me? It's a trend going around on social media at the moment, and I kind of love it, so why not tell you what's going on for me. This episode covers: Learning from those older than us and understanding they have more wisdom than we do NOT ghosting in business - always aim to have honest conversations with people, let's …
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I have Siobhan back on this episode to chat all things repositioning! The reality is, at some point in your business your market will shift, when this happens you have two options, to shift with it, or to not be in business anymore. On this episode, we're talking about why it's beneficial to reposition well before that point and to understand when …
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This week was my business birthday, so I thought it's the perfect opportunity to take you on a little journey that is my career. I have tried to throw in some nuggets throughout the stories. But my key takeaways are You don't need to go to uni in order to have a successful career - why get in debt when you can learn so much on the job? Always seek …
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In this episode I have Reem back to talk to us all about the power of a good website! Regardless of your industry! Remember your website is your digital shop front so treat it that way Reem Kubba, the Founder and website and SEO whisperer, of The SEO Room is known for her holistic marketing focus. Reem helps your business grow by increasing your on…
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How to get the most out of generative AI with Rohin Aggarwal
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Join Richard and Promptability co-founder, Rohin Aggarwal, as they explore all things generative AI, prompt-writing, and the importance of these tools.저자 Evolve Assess
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When marketing is ever-evolving how do you stay ahead of the curve? Do you need to stay ahead of the curve? In this episode I am giving you my take on how you can grow your brand without falling behind, but also without falling into the trap of doing everything. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @be…
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In this episode, I welcome back Nicki Price back to the poddy! We are covering a topic I think is on a lot of entrepreneurs' minds - when do I get a publicist? With the rise of the personal brand - we chat about how good PR can help this goal, but also when it's time to engage with a publicist to get this happening for your brand. Nicki Price is a …
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I'm noticing a trend at the moment, and I wonder if you're noticing it too. Is it just me or does everyone seem to be turning away from digital everything? My theory goes something like this. We spent two solid years only connecting - or mostly connecting through screens. We're now 'back to normal.' or 'the new normalish' and people want to interac…
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What does it take to stand out in crowded markets? Shit Hot Solution Offers! You're probably thinking, what the hell does that even mean! In this episode I have Claudia back and we are going to talk about what it takes to build a shit hot solution offer, and how in doing this you will have a much more effective marketing funnel. Claudia Neal-Shaw i…
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In your quest to sell to your ideal client you've forgotten one VERY key person....
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All we ever hear about is Ideal Client, it's a buzz word in the marketing world, and sure it's important... but sometimes we have to think beyond our ideal client and think to who is influencing their buying decisions. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're…
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There's this belief that if we have a product or a service and we want to 'turn on the tap' we can head on over to Google, switch on Google Ads and there will be a raft of enquiries we can grow our business with. Sure for some businesses the ROI makes Google Ads are smart investment, but for others, the market place is too competitive and we have t…
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Yes, you have competition. But they aren't you. And this is why there is absolutely no point wasting hours stressing over where they're at in their businesses compared to where you are at. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm r…
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