How do you get out of the tactics and into strategic action?

Marketing Espresso

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2M ago 8:19

MP3•에피소드 홈

I think there are common misconceptions about the word "strategy" and what this actually means for your business, or how it works & whether it is worth it...
I think it is because often Strategies have been seen as 3-5 year plans that just sit on the shelf collect dust, rather than living the breathing things that guide the business...
In this episode I am going to talk through the differences between tactical and strategic actions in marketing, highlighting the importance of not just engaging in marketing activities but understanding the 'why' behind them.
By creating a strategic plan, businesses can make informed decisions, optimise their marketing efforts, and avoid wasting time on ineffective channels.
I want to bring home the importance of research, understanding customer behaviour, and how strategic planning and how it can lead to better marketing outcomes.
Tune in for my practical advice on moving from mere tactics to effective strategic actions.

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