Calling all Creatives! Let’s go off the easel and talk about the ins and outs of the art world and how to survive life as a working artist. Join Skye Becker-Yamakawa and Catherine Moore as they interview modern masters of today’s art scene, delve into everyday events in an artist's working life, and experience an occasional art history dialogue. “Art is the stored honey of the human soul.” -Theodore Dreiser Come join us in our creative hive.
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Whether you're looking for inspiration for your art or understand how to profit from it, you've come to the right place. You’ll learn the practical strategies you need to learn to sell your art plus develop a confident mindset in order to succeed. Not only is profiting from your passion possible but it’s also common. We dive into topics such as social media marketing, selling art online as well as shifting your mindset to banish your inner critic and overcome impostor syndrome and beat starv ...
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In the Art Marketing Minute Podcast, you’ll learn how to sell your art, how to market your paintings, and everything else you need to know in order to have a successful art career. Each episode answers questions from artists by host Eric Rhoads, author of “Make More Money Selling Your Art,” publisher of several art magazines and newsletters, and author of ArtMarketing.com.
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The how-to podcast for storytellers! Conversations with creators from comic books, writing, filmmaking and more. Learn how to survive & thrive in the story arts with firsthand insights from working storytellers in comic books, film, comedy, music, video games, literature, journalism, criticism and more! While you learn to be a better creator, laugh, cringe, cry, and bask in the unique stories, powerful minds, and colorful personalities of today's cutting edge creatives. Hosted by illustrator ...
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Are fear and procrastination keeping you from making progress in your art business? Artists Laura Lee Griffin and Nikki May believe strongly in the power of community, accountability, following your intuition, taking small actionable steps, and breaking down the barriers that keep you "stuck". The Startist Society will inspire you to stop getting in your own way and start building an art biz and life that you love. Follow along with us on our creative business journey as we encourage you on ...
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The Thriving Artists Podcast, co-hosted by Jamie Smith and Kaylan Buteyn, offers support and strategies for artists. The art world can feel like a lonely place. Thriving Artists Podcast provides a network of support, impactful strategies, and an abundance of encouragement to help you grow your authentic art career. Jamie & Kaylan also run a community of thriving artists on the Thrive Together Network an online space for female and non-binary identifying artists and artists who are caregivers ...
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Ready to leave your 9-5 but don’t know how? Wondering what it takes to scale a creative business and make consistent income? Want to hear from the biggest creative brands on how they built their businesses? The Jenna Rainey Show is packed full of tangible and impactful tools for starting and building a thriving business. Hosted by best-selling author and creative powerhouse Jenna Rainey, this podcast is a peek into tactical strategies behind social media, pricing, negotiating, creativity and ...
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Episode 148: How to Manage Customer Relationships for Artists
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Send us a text In this episode, Catherine Moore and Skye Becker-Yamakawa explore the art of managing customer relationships as a professional artist. From setting clear expectations to handling feedback and maintaining long-term connections, we discuss strategies for building trust and creating positive experiences with collectors, clients, and gal…
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You’ve heard me say this before, invest in your relationships. Doing this brought me very significant people who have done so much for my career. In this episode, I’m sharing actionable steps on how you can also widen your network. In this episode, you’ll: Learn strategies to pitch your personal brand story to press Find out how to get your art in …
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Episode 147: Choose To Be An Artist with Natalie Featherston
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Send us a text This week, Catherine Moore and Skye Becker-Yamakawa have a delightful conversation with the masterful Natalie Featherston. Natalie shares her journey from professional musician to celebrated Trompe L’oeil artist, discussing her unique techniques and recounting a captivating story about the mystery behind a missing painting. With her …
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Step into the shadows of creative uncertainty and unearth the chilling tales of artistic fears in our spine-tingling Halloween edition! Dive deep into the twisted intricacies of creativity and the haunting struggles that can accompany it. Let’s investigate the raw vulnerability behind the artistic process and shed light on the fears and doubts plag…
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Send us a text This week on Off the Easel Podcast, Skye Becker-Yamakawa and Catherine Moore dive into the topic of Art Business Ethics. What does it mean to have ethics in art? In this episode, they explore the challenges of fair pricing, transparency, managing client relationships, and navigating copyright issues. Join them for an insightful discu…
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Research shows that dyslexia is more common among creatives, affecting about 15% more than in other fields. As someone who has dealt with auditory processing disorder for much of my life, I understand how these struggles can impact our daily lives. With me today is bestselling author and entrepreneur Jamie Waller who shares his success story despit…
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Episode 145: Curating Is Like Christmas With Aunia Kahn
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Send us a text This week, Skye Becker-Yamakawa and Catherine Moore have a lively and inspiring conversation with the dynamic Aunia Kahn! Hailing from Boise, Idaho, Aunia recently launched Poetic Tiger Gallery and is a prolific artist, gallerist, and owner of Rise Visible. In addition to her creative pursuits, she is an expert in website design, SEO…
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In our latest Kvetch and Kvell episode, digital marketing strategist Jen Lehner and I share with you how you can use AI to level up your art marketing. Tune in for fresh ideas to grow your art business! In this episode, you’ll: Discover how to use AI tools like ChatGPT and Google Notes Lm to your advantage Hear why traditional print ads in niche ma…
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Episode 144: The Balancing Act of Commercial Viability and Artistic Vision
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Send us a text Join Catherine Moore and Skye Becker-Yamakawa for a fascinating episode about balancing commercial viability and artistic vision. Can you have your cake and eat it too? In today's day and age in which artists can access an audience from around the world, is it possible to be commercially viable and still stay true to your artistic vi…
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325: 80/20 Sales, Marketing and Divine Inspiration ft Perry Marshall
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One of the most sought after business strategists, Perry Marshall, sits down with me today to talk about the 80/20 principle and how this can be applied to almost every aspect of your business. Tune in to know more about this success rule. In this episode, you’ll discover: Discover how you can apply the 80/20 rule to your business Learn the power o…
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Episode 143: Be Open to the Unexpected with Jean Labourdette
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Send us a text Join Catherine Moore and Skye Becker-Yamakawa for an inspiring interview with the talented Jean Labourdette on this episode of Off the Easel Podcast. Originally from France and now based in Canada, Jean is a self-taught artist who began his creative journey as a graffiti artist. He has since built a successful fine art career, sellin…
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324: How to Know When Your Art is Finished ft. Jeffrey Madoff
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If you’re constantly tweaking your work and never feel like it’s finished, you’re not alone. Indecision and uncertainty commonly hold artists back from moving forward. Playwright and author Jeffrey Maddoff joins me today to talk about calling it ‘done’. In this episode, you’ll discover: Discover how you can use deadlines to your advantage Learn tip…
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Send us a text In this insightful episode of Off the Easel Podcast, Catherine Moore and Skye Becker-Yamakawa delve into the complex world of legal issues that artists face in the art business. From copyright and intellectual property to contracts, artist rights, and art theft, we cover it all. Join us this week on Off the Easel. Check out Skye's an…
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One of the most powerful things that successful artists do that unsuccessful ones don’t is investing in relationships. That’s why I’ve invited mastermind coach Liz Scully to share with us the benefits of being part of a community of like-minded artists and how these connections can pull you to your best version. In this episode, you’ll discover: Ga…
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Send us a text All the way from Oakland, California, Shannon Taylor joins the ladies of Off the Easel! Catherine Moore and Skye Becker-Yamakawa have a wonderful time interviewing one of the hardest-working artists around. Shannon is the Director of Restoration at Fairyland in Oakland, California, and also serves as the Assistant Chair and a profess…
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Hey there, fellow artists and entrepreneurs! Are you tired of trying to fit into the mold and conform to what's considered normal? Well, I've got some exciting news for you. In this episode, I am sharing the importance of embracing your inner weirdo and how it can actually help you achieve success in your artistic and entrepreneurial endeavors. "Em…
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What are some ways for artists to effectively use social media? How do you get more eyeballs on your Instagram posts that will lead to serious potential buyers? Eric Rhoads answers in this week’s Art Marketing Minute Podcast. In the Art Marketing Minute Podcast, you'll learn how to sell your art, how to market your paintings, and everything else yo…
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🎧 Hear directly from 5 artists who used the principles of Artpreneur and the strategies inside The Artist Incubator program to turn their passion into a thriving living for their art ⏳ Registration is closing on Tuesday September 17 11:59pm ET (SchulmanArt.com/enroll) 🍿 Binge watch the complete bootcamp here: SchulmanArt.com/Binge (Tuesday is your …
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Episode 140: Mastering Focus: How Artists Can Stay On Track
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Send us a text In this episode, Catherine Moore and Skye Becker-Yamakawa dive into the importance of focus in the creative process. We'll discuss practical tips and techniques to help artists stay engaged with their work, minimize distractions, and boost productivity. From setting clear goals and creating a conducive workspace to using mindfulness …
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Your “About page” is one of the most crucial parts of your website which customers look at and it’s the place where you’ll either attract or repel art collectors. In this episode, you’ll learn 5 mistakes you might be making when writing yours. In this episode, you’ll discover: Learn why you can’t depend on AI when writing Explore how the sacred cre…
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Episode 139: Revenge of the Circus Animals with Andrea Bergen
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Send us a text Join Catherine Moore and Skye Becker-Yamakawa for a captivating interview with the fun and fabulous Andrea Bergen on this episode of Off the Easel Podcast. Andrea, a Bay Area native, brings her unique artistic perspective from her studio in the Mission neighborhood of San Francisco, California. As a talented collage artist, Andrea cr…
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How can you use pricing and the science behind it to your advantage when pricing your art? We’ve unpacked a load of information on pricing which you don’t want to miss. In this episode, you’ll: Learn the behavioral science behind pricing Discover factors in marketing your brand as quality or value Gain insights on what not to do when pricing your p…
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Episode 138: The Healing Power of Art: Exploring Art as Therapy
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Send us a text In this transformative episode of Off the Easel Podcast, Catherine Moore and Skye Becker-Yamakawa explore the profound impact of art as a therapeutic tool. Art therapy is a growing field that harnesses the creative process to promote mental and emotional well-being. Join us as we delve into the various ways art can heal, connect, and…
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In this edition of Kvetch and Kvell, systems expert Jen Lehner and I will be talking about failures and why it’s necessary to succeed. BONUS: tips on creating your welcome sequence. In this episode, you’ll: Explore more about creating an effective welcome sequence Discover the latest apps you can use on your webinars and meetings Learn how a small …
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Send us a text In this inspiring episode of Off the Easel Podcast, Catherine Moore and Skye Becker-Yamakawa sit down with renowned San Francisco-based artist Casey Gray. Casey rarely uses paint brushes, and relies primarily on spray cans and frisket film. Casey shares valuable tips for working with masking tape, and places to discover photo referen…
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Imposter Syndrome sometimes can get the best of us. If it’s something you suffer from, you’re not alone. Struggling with confidence and people-pleasing all her life, life coach Jule Kim talks about overcoming imposter syndrome. In this episode, you’ll: Gain insights to overcome imposter blocks that hinder us from growth Discover the benefits of wri…
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How do you craft a compelling artist statement? Is it smart to make prints of your paintings, and if so, how and where should you sell them? Eric Rhoads answers in this week’s Art Marketing Minute Podcast. In the Art Marketing Minute Podcast with Eric Rhoads, you'll learn how to sell your art, how to market your paintings, and everything else you n…
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Episode 136: Crafting Your Path: Thriving in an Art Career Without Formal Education
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Send us a text In this enlightening episode of Off the Easel Podcast, we explore the diverse avenues available to those who aspire to build a successful art career without the traditional route of formal art education. This episode is packed with valuable insights and actionable advice discussing everything from foundational skills, where to learn …
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Most artists struggle not because they aren't working hard enough, but because they focus on the wrong things. These tips that I’m sharing helped me stay focused and they’ll be a great big help to you too. In this episode, you’ll: Learn actionable ways to stay focused and finish your goals Discover productivity techniques that will help you build g…
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What are the safest and most effective ways to sell your art online? Is it too early to start planning holiday marketing? Eric Rhoads answers in this week’s Art Marketing Minute Podcast. Get your copy of Eric's #1 Amazon Best Seller, "Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Profit" here.…
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Send us a text In this compelling episode, Skye Becker-Yamakawa and Catherine Moore dive into the whimsical creative universe of Ador, a prolific French artist whose talents span murals, fine art, filmmaking, and publishing. From his murals around the world to his fine art paintings, Ador shares his journey through various mediums and the passion h…
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317: $35K Original Art Sales in 5 Months ft. Lynn Samis
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One of my artist incubator members has just made a record-breaking sale of over $35K in the span of 5 months. Tune in to learn how Lynn did it! In this episode, you’ll: Gain tips on overcoming shyness and fear of failure to reach out to collectors Discover how being inside the Artist Incubator helped Lynn reach her goals Learn why and how building …
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Is it wiser to represent yourself or seek representation through galleries? How can you create a marketing strategy that aligns with your goals? Eric Rhoads answers in this episode of the Art Marketing Minute Podcast. Get your copy of Eric's #1 Amazon Best Seller, "Make More Money Selling Your Art: Proven Techniques for Turning Your Passion Into Pr…
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Send us a text Join Skye Becker-Yamakawa and Catherine Moore in this episode as we explore the intricacies of artist networking and its profound impact on creative careers. From building meaningful connections to leveraging digital platforms and attending industry events, we uncover strategies that empower artists to expand their reach, collaborate…
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When you commit to action, you’re also committing to your success. I see this all the time with my clients and I’m gonna be sharing stories and nuggets of wisdom you can learn from them. In this episode, you’ll: Learn how to beat impostor syndrome Understand the belief triad and how you can use it Gain the courage to open to yourself to feedback Fo…
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