Amazon Advertising Strategies: Campaign Structures

It's Always Day One

It's Always Day One에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 It's Always Day One 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2M ago 6:33

MP3•에피소드 홈

In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all.

We’ll talk about:

How to avoid common campaign mistakes like lumping products together
Effective keyword segmentation and why less is more
The power of portfolios for tracking spend and performance
Broad Match Modifiers, auto campaigns, and more

If your Amazon campaigns feel chaotic or underperforming, this episode is your blueprint for optimizing and scaling smartly.

Tune in now and learn how to structure your campaigns for better data, higher conversions, and smarter spend.

RESOURCES
Read our News Feed.

Book an Amazon Advertising audit.
Follow me on Twitter.
Amazon design examples.
Follow our team.
$85 to $117k in 45 days. 2-minute breakdown of what we did.
Message George.