Player FM 앱으로 오프라인으로 전환하세요!
Strategy for managing stakeholders with the shifts in the search industry
Manage episode 514400503 series 2427082
Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for managing organizational change as search evolves from traditional ranking factors to AI-first optimization strategies. The discussion covers treating AI as a primary customer requiring accessibility-focused content optimization, avoiding manipulation tactics that mirror past SEO mistakes, and implementing long-term strategic approaches over short-term ranking gains.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1698 에피소드
Strategy for managing stakeholders with the shifts in the search industry
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 514400503 series 2427082
Enterprise SEO teams struggle to align stakeholders during AI-driven search transformation. AJ Ghergich from Botify shares proven frameworks for managing organizational change as search evolves from traditional ranking factors to AI-first optimization strategies. The discussion covers treating AI as a primary customer requiring accessibility-focused content optimization, avoiding manipulation tactics that mirror past SEO mistakes, and implementing long-term strategic approaches over short-term ranking gains.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1698 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.