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The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategi ...
Creating brand authenticity and establishing a strong customer relationship requires empathy and relatability in a post-pandemic world where we all got to see each other without makeup on. How do you show your ideal customer ‘the mess’ that is going on with your business while still presenting a polished, aspirational brand? Christene Marie special…
Growing your business online with LinkedIn can prove challenging – especially if you don't know where to begin. Do you focus on your personal profile or is it better to create potential customer engagement using your business profile? And how do you turn awareness into something meaningful, like leads? Mandy McEwen is the Founder and CEO of ModGirl…
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Technological Advancements That Will Impact the Future of Marketing with James Bullis
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What is the future of marketing? With the many technological tools available today, marketers have so many chances to optimize their marketing efforts. But such tools, like ChatGPT, do not negate the need for traditional marketing techniques that focus on consumer behavior. So a good marketer needs to start by understanding his customer and diving …
Appreciating the positives of launching a podcast in a crowded digital marketing space is multi-fold: it can be a foot in the door for business opportunities, a way to grow your content library, and a smart sales funnel for your business. For Sebastian Rusk, it was more than this. It was a journey of introspection and self-discovery that merits clo…
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Gamifying Your Customer Retention Strategy with Mark Stern
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How do you feel when someone gives you a gift, especially one so thoughtfully selected and packaged for you–one in a custom box? Does the gift change how you feel about the sender? Many people have resorted to giving digital assets in today's digital world. Although some businesses still send swag boxes to their customers, there's nothing quite lik…
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Probably You Should - Organic TikTok Growth with Ylane Duparc
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Understanding how your business can market itself effectively on the wildly popular social media platform that is TikTok involves combining some traditional digital marketing savvy with innovative creative thinking to stand out from the crowd. Ylane Duparc is the owner of Probably, a full-service TikTok agency that has been growing subscription bas…
In a changing digital marketing landscape that is akin to the Wild West in terms of NFTs and 'fair use' when it comes to appropriating someone else's creative work, Rich Goldstein is the sheriff in town. Rich is the author of the American Bar Association's 'Consumer Guide To Obtaining a Patent' and he's helped his clients obtain over 2000 patents i…
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Double Your Growth with the 5-Level Ad Domination Framework with EJ Saunders
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Entrepreneurs and business owners are always looking for ways to improve, whether that’s offering better products or implementing more efficient processes. But before you invest too much into your business, make sure it’s the right time to grow. However, growth does not only mean higher sales volume. It also means having a deeper understanding of y…
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How do we as digital marketers overcome barriers to scale?
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What is the difference between growth and scale, and how can we as digital marketers set marketing goals based on the numbers rather than just the desire for ‘more clients’? In today’s episode of The DigitalMarketer Podcast, Mark is joined by Damian Papworth, the CEO of Globital – a global, white label, wholesale digital agency resource partner. To…
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Secrets to Connecting with the TOP 1% with Travis Chappell
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Is a podcast still a thing in 2023? With over 400 million listeners worldwide, there's definitely room for one more podcast out there. Podcasting is here to stay and will continue to grow. So why not start your podcast today? One of the benefits of podcasting is the opportunity to build real connections who can help you grow your business. If you n…
Building a business can be daunting and you're bound to make a lot of mistakes in the beginning. But if you're willing to swallow your pride, learn from your mistakes, and focus on providing excellent customer experience, you have a great chance to become successful. Today's guest has had his share of mistakes growing his brand and he's here to sha…
As a digital marketer, should you worry as more AI tools become available? Would AI replace humans? How far can AI evolve? What can you do so you don't get displaced by AI? In today's episode of The DigitalMarketer Podcast, Mark and three digital marketing creatives–David Canington, Adrian Boysel, and Brad Ball–talk about the role of AI in marketin…
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How Might AI Impact Marketing Agency Management with Thomas von Ahn
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Artificial intelligence has already made its way into major industries and is quickly making its way into the digital marketing landscape. Should you be concerned if you are a digital marketing agency owner? Do you think AI will contribute to the success of your business, or is it something that will eventually wipe out small businesses, yours incl…
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How to Speak Powerfully in Your Video Content with Tracy Goodwin
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The way people consume content is moving more and more towards video. So if you've never done a single video content or are terrified of getting in front of the camera, it's time to overcome that fear. To help you do that, podcast host Mark de Grasse interviews Tracy Goodwin. Tracy is an internationally known voice expert and an award-winning speak…
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Making A Big Impact In 30 Seconds: The Power Of Video Content with Mandy McEwen
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Are you struggling to create content for TikTok? We might have found a solution. On today's episode, host Logann Norris sits down with Mandy McEwen to discuss how millennials and older generations can eliminate stress from video content creation. Mandy is the Founder & CEO of Mod Girl Marketing and Luminetics. She has been marketing successful bran…
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Ai Automation Vs. Human Creativity: Exploring The Divide with Joshua B Lee
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In this conversation, Josh and Mark discuss the importance of automation and AI tools in marketing, as well as the importance of connecting with an audience on a human level. Josh explains that marketers should use AI tools to educate their audience rather than trick them into making a purchase. He also emphasizes the need to build a personal brand…
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Sharing Secrets To Growing Companies Online In Any Industry with Rudy Mawer
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Want to know how you can scale your customer's lifetime value? On today's episode, host Mark de Grasse sits down with Rudy Mawer to discuss customer lifetime value and how you can build a multi-million dollar business through Facebook ads. Rudy is an international entrepreneur and expert marketer. He built two multimillion-dollar businesses in two …
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Unlocking Creative Potential And Maximizing Results For Creators And Businesses with Tevah El Emmet
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What in the world is going on with Meta advertising? There is no better person to answer that question than one of Meta's former employees, Tevah El Emmet, "The Idea Man" and founder of Nspired Media. On today's episode, host Mark de Grasse and Tevah discuss the current state of Meta advertising and how marketers can maximize the full potential of …
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The Potential Of Typeform: Transforming Your Business Through Onboarding and Lead Generation with Karrie Sanderson
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Do you create forms, surveys, and quizzes? Want to know how you can get more thoughtful responses and higher completion rates? On today's episode, host Mark de Grasse talks to Karrie Sanderson, the Chief Marketing Officer at Typeform — a no-code SaaS platform that helps companies turn digital interactions into human connections through forms, quizz…
Is Facebook advertising dead - and can you still use it to drive results for small business owners? Like all advertising platforms, the grass is greener where you water it. You can still get tremendous results with Facebook ads, but only if you implement the right strategies and give the algorithm enough time to learn. On today's episode, host Mark…
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The Turning Point: Leveraging Ecommerce Strategies To Succeed In Business with Kira Goller
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If the core principles of marketing never change, what's stopping you from creating replicable success for your clients? On today's episode, host Mark de Grasse sits down with Kira Goller, the National Sales and Marketing Director of Smart Underwear - a company that was started in 2018, doubled its revenue in 2020, doubled again in 2021, and looks …
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Why Most People Get Sales Automation Wrong with Martin Martinez
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What is marketing automation, and how can you use it to build better relationships? On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized mess…
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Is Guesting on Podcasts A Better Idea than Hosting One? with Dustin Riechmann
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How do you get booked as a podcast guest and make the most of the interview? On today's episode, host Mark de Grasse sits down with Dustin Reichman, founder of Simple Success Coaching, where he has helped over 200 clients add 6 figures to their businesses through podcast guesting. Dusting explains that guesting on podcasts is a great way to market …
When you ask marketers what the future of marketing is, they all say video shorts. Why? Because attention spans are lower than they've ever been. On today's episode, host Mark de talks to Atiba de Souza, CEO of Client Attraction Pros, a leading video-first content marketing agency. We all know video marketing is skyrocketing. So if you are still no…
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How A Creative Agency Generated a Half Billion Dollars in Revenue with Adrian Boysel
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The world is changing incredibly fast. What can you do to future-proof your career or business? On today's episode, host Mark de talks to Adrian Boysel, a creative agency consultant that has helped over 5000 companies make over $100 million in revenue. Adrian is a firm believer in skill stacking - where individuals make themselves more valuable by …
