Player FM 앱으로 오프라인으로 전환하세요!
SEO Forecasting Made Simple
Manage episode 514714124 series 2427082
80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients with complex B2B sales cycles. Nelson shares her framework for communicating SEO value through revenue attribution rather than vanity metrics, implementing custom LLM agents for competitive analysis and localization, and measuring success through competitor visibility tracking when traditional traffic metrics no longer reflect true performance.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1682 에피소드
SEO Forecasting Made Simple
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 514714124 series 2427082
80% of consumers now rely on zero-click results, reducing organic traffic by 15-25% even when visibility increases. Lindsie Nelson, VP of SEO at Symphonic Digital, manages SEO strategy for an agency overseeing $70 million in media spend across 300 enterprise clients with complex B2B sales cycles. Nelson shares her framework for communicating SEO value through revenue attribution rather than vanity metrics, implementing custom LLM agents for competitive analysis and localization, and measuring success through competitor visibility tracking when traditional traffic metrics no longer reflect true performance.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1682 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.