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Ben is joined by Justin Abrams and Michael Rispoli, the co-founders of Cause Of A Kind. Where should SEO sit in your business? And what does it take to build an SEO agency? Today, Ben, Justin, and Michael discuss the importance of having an SEO-first developer mentality. Show Notes Connect With: Justin Abrams & Michael Rispoli: Website // LinkedIn …
 
Ben continues the discussion with Michelle Robbins, senior director of data and analytics at Clearlink, about data and SEO. The changing landscape of SEO affects your data. Focusing on your bottom line and getting used to change is how you attain success in SEO. Today, Ben and Michelle talk about the importance in SEO of building a brand. Show Note…
 
Michelle Robbins, senior director of data and analytics at Clearlink, stops in for a second day to discuss data with Ben. Data will always be changing because SEO and search continues to evolve. How should you approach data in such a volatile environment? Today, Ben and Michelle talk about pivoting in a constantly changing SEO environment. Show Not…
 
Ben chats with Michelle Robbins, the senior director of data and analytics at Clearlink. For a lot of people in search, data is everything. Or at least it makes up a great chunk of what you work with on a daily basis. Today, Ben and Michelle discuss the problem with data. Show Notes Connect With: Michelle Robbins: Website // LinkedIn The Voices of …
 
Ben meets with Greg Digneo, founder of Content Guppy to talk shop on what it takes to create quality content. They talk about creating content for B2B businesses. Is your website content converting to sales for your business? Today, Ben talks with Greg about the content framework that Greg uses to convert website visitors into customers. Show Notes…
 
Greg Digneo, founder of Content Guppy sits in with Ben to talk about what it takes, content-wise, to build B2B audiences. Your content should be the bridge between you and your audience. Are you producing relevant content that converts? Today, Ben and Greg chat about the content methodology that builds B2B audiences. Show Notes Connect With: Greg D…
 
Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the US for custom made unique written content. In part 2 of our conversation, we discuss scoping the content creation process. Show Notes Connect With: Phillip Thune: Web…
 
Today we're talking about SEO strategy with a powerhouse in the content creation world. Joining us is Phillip Thune, the CEO of Textbroker, which is the leading online platform in the US for custom made unique written content. In part 1 of our conversation, we discuss a content strategy case study. Show Notes Connect With: Phillip Thune: Website //…
 
Ben and Shari Srebnick, the head of client success for the US at Searchmetrics talk about how to decide when to move on from your current SEO tool. Change can be hard in any aspect of life or business. But it’s important to know when to move on from something that has stopped serving you. Today, Ben and Shari discuss figuring out when you need to l…
 
Ben continues the conversation with Shari Srebnick, the head of client success for the US at Searchmetrics. They talk about making sure that you’re onboarding the right SEO tools for your business. How can you identify what the right SEO tools are to meet your unique business needs? Today, Ben and Shari discuss how you can drive team adoption of yo…
 
Shari Srebnick, the head of client success for the US at Searchmetrics, meets with Ben to talk about using the right SEO tools. The whole purpose behind SEO is getting as much visibility as you can in SERPs. Making sure you’re reaching your intended audience is something that many businesses struggle with. Today, Ben and Shari talk about how to onb…
 
Welcome back to the 5th and final installment of our SEO Planning Week. This week we've been planning and strategizing to help you better plan and strategize your SEO efforts in 2021. Joining us is Jordan Koene , who is a world renowned SEO, Strategist and Advisor to Searchmetrics. So far this week, Jordan and I have talked about how to align your …
 
This is the 4th installment of our SEO Planning Week. Joining us is Jordan Koene, who is a world renowned SEO, Strategist and Advisor to Searchmetrics. So far this week. Jordan and I have talked about how to align to your company's overall mission, how to define your SEO initiatives and yesterday, we talked about setting specific goals for your SEO…
 
Welcome to the 3rd installment of our planning week. So far this week, Jordan and I have talked about the first steps of planning and aligning to your company's goals. Second, we talked about defining your initiatives for the year. And today, we're going to talk about setting your specific SEO goals. Show Notes Connect With: Jordon Koene: Website /…
 
This is the 2nd installment of our SEO planning week. Joining us for SEO planning week is Jordan Koene, SEO Strategis and Advisor to Searchmetrics. Jordan and I talked about how to make sure that you are aligned with your company's goals and that your professional goals are being addressed as well. Today, we're going to talk about how to appropriat…
 
Welcome to the SEO planning week. This week, we're going help you understand how you can better plan and strategize your SEO efforts for 2021. Joining us for SEO planning week is Jordan Koene, who is a world renowned SEO Strategist and Advisor to Searchmetrics. Today, Jordan and I are going to talk about the first step in your planning efforts and …
 
Ben meets with Jordan Koene, SEO strategist at Searchmetrics. It’s the end of the month again so it’s time to look at the winners and losers, the movers and shakers in SEO for the month. Today, Ben and Jordan talk about who is making moves in the SEO community. Welcome to the June 2021 Winners and Losers episode. Show Notes Connect With: Jordan Koe…
 
Jordan Koene, SEO strategist and advisor at Searchmetrics, discusses the Google Page Experience update with Ben. SEOs have been waiting patiently for the Google Page Experience update since it was officially announced. Now that it’s here, what do SEOs have to look forward to? Today, Jordan and Ben break down what the Google Page Experience update m…
 
Today, Jordan Koene, SEO strategist and advisor at Searchmetrics, gets together with Ben again to talk about the Google Core Algorithm update. The roll-out of the Google Core update is something that every SEO has been anticipating, especially over the last couple of months. Now that it’s finally here, what can we expect? Ben and Jordan discuss the…
 
Jordan Koene, SEO strategist and advisor at Searchmetrics, drops in with Ben to talk about the MUM update. What really is the MUM update? As we have come to know and accept, a Google update means that you’ll probably need to adjust your optimization strategy. Today, Ben and Jordan get into the details of what MUM does and how it differs from BERT. …
 
Kathy Brown, SEO consultant at Searchmetrics joins Ben to talk about the impact of semantic search on SEO. What is semantic search? And why is Google investing in it? Today, Ben and Kathy talk about the relationship between SEO and semantic search. Show Notes Connect With: Kathy Brown: Website // LinkedIn The Voices of Search Podcast: Email // Link…
 
Today, Ben continues the conversation with the founder of Pearl Lemon SEO agency, Deepak Shukla. Are you getting the best possible SEO results for your business? What is the most important skill that an SEO needs to have? Deepak and Ben talk about why sales is the most important skill for an SEO. Show Notes Connect With: Deepak Shukla: Website // L…
 
Deepak Shukla, the founder of Pearl Lemon SEO agency talks with Ben about what you should focus on in the early stages of your website. Both your brand and your SEO strategy are major factors that affect the success of your business. So what should you really be focusing on first? Today, Ben and Deepak talk about building your brand versus your SEO…
 
Ben talks with Deepak Shukla, the founder of Pearl Lemon SEO agency. As an SEO strategist, Deepak Shukla helps clients across the world to outrank their competitors. Getting to that number one spot or even to the first page of Google is the bottom line for SEOs. Today, Ben and Deepak discuss reverse engineering keyword research. Show Notes Connect …
 
Ben continues his conversation with Jordan Koene, SEO strategist and Advisor to Searchmetrics. Google has partnered with Shopify and there are many benefits for Google with this move. As a big player in search and eCommerce, Google is always updating and looking for ways to increase their market share. Today, Ben and Jordan talk about what Shopify …
 
Jordan Koene, SEO strategist and Advisor to Searchmetrics, drops in to talk with Ben about the Google and Shopify integration. With the merger, Shopify now has access to Google’s search results. So what’s in it for Google? Ben and Jordan discuss how beneficial this is for Google. Show Notes Connect With: Jordan Koene: Website // LinkedIn The Voices…
 
Lisann Kohnke, Head of Market Insights at Searchmetrics, continues the conversation with Ben about leveraging SEO data to better understand your target market. Are you getting the most out of your data? Get a better understanding of the connection between search data and market insights with Searchmetrics Insights. Today, Ben and Lisann talk about …
 
Today, Ben sits down with the Head of Market Insights at Searchmetrics, Lisann Kohnke, to chat about leveraging SEO data to better understand your target market. The truth is that a lot of marketers don’t know exactly who is searching for what. Identifying your target market all boils down to your category and choosing the correct keywords. Ben and…
 
Today, Marcus Tober, founder and chief evangelist of Searchmetrics joins Ben to talk about Google’s Core Web Vitals update. How do core web vitals affect your online presence? After 15 years of leading the Searchmetrics team, Marcus has finally completed a study on core web vitals, which he has now published. Ben and Marcus discuss how you can meet…
 
Ben and Anastasia Leng, CEO of CreativeX, speak about how you can measure brand efficiency in real time. Is there a correlation between brand efficiency and the science behind effective content creation? It all boils down to the impact of your brand based on the level of consistency of your creative content. Ben and Anastasia discuss how CreativeX …
 
Today, Ben speaks with Anastasia Leng, CEO of CreativeX, about the science behind effective content creation. Do you need science behind your art of content creation? As the CEO of CreativeX, Anastasia’s job is to figure out the science behind the data from your content to help you to continue to create more effective content. Ben and Anastasia tal…
 
Ben chats with Chief SEO consultant at Searchmetrics, Marcus Pentzek, about some common misconceptions about Baidu. How can you drive organic marketing success in the Chinese market that is dominated by Baidu instead of Google? Ben and Marcus spent the week talking about how you can enter the Chinese market and what to expect when you get there. To…
 
Today, Chief SEO consultant at Searchmetrics, Marcus Pentzek, chats with Ben about differences between Baidu and Google. So far in ‘marketing in China’ week we’ve learned how to enter the Chinese market and what to expect. Now that we know that Google is not a top contender in search in the Chinese marketplace, how does Google and Baidu compare to …
 
Marcus Pentzek, chief SEO consultant at Searchmetrics, continues to talk with Ben about moving into the Chinese marketplace. The Chinese market is different from the U.S. market in many ways both culturally, socially, and politically. In fact, even social media and the way the internet is run is different in China. Today, for the third day of ‘mark…
 
Ben and Marcus Pentzek, chief SEO consultant at Searchmetrics talk about how you can drive organic marketing success in the Chinese market. The fact that China is a communist country directly affects you as a digital-based business. How different is the Chinese version of the internet and how it’s run? Today, for day 2 of ‘marketing in China’ week …
 
Ben discusses with Marcus Pentzek, chief SEO consultant at Searchmetrics about marketing in the Chinese market. This entire week is ‘marketing in China’ week for those thinking about entering the Chinese market. Do you need to venture into the Chinese market? Ben and Marcus talk about optimization tactics for the Chinese market and what you should …
 
Ben and Cyrus Shepard, SEO Strategist at Moz, discuss the topic of educating the SEO market. Educating the SEO market has been one of the central pillars of Moz throughout the years since inception. Ben and Cyrus talk in detail about why the principle of education is so important to Moz and how this affects the business. Has Google’s leading influe…
 
Today, Ben and Cyrus Shepard, SEO Strategist at Moz, talk about getting your links from the right place. How do you figure out what is the best audience for the links that you’re building? Ben and Cyrus discuss different ways that you can approach promoting your content. It all boils down to understanding who your target audience is. Show Notes Con…
 
Ben chats with Cyrus Shepard, an SEO Strategist at Moz, about link-building strategies. What are some effective link-building tactics that you can apply to your business? Today, Cyrus shares link-building strategies used by Moz, one of the most trusted SEO companies in the world. Ben and Cyrus talk about how you can use link-building as a respected…
 
Ben and Tyson Stockton, vice president of services at Searchmetrics, reflect on some of the winners and losers in SEO over the past month. With update season well underway and the latest Google IO conference, there are still whispers about a possible Google algorithm update coming soon. So there’s no doubt that SEOs everywhere are starting to feel …
 
Did Google really just have a surprise algorithm update? Jordan Koene, SEO strategist and advisor at Searchmetrics, discusses with Ben about whether or not Google has updated its algorithm and what this could mean for your marketing strategies. We’ve all experienced the effects of a Google algorithm update and we know the learning curve that can co…
 
Today, Ben talks with author and SEO growth advisor, Eli Schwartz, about his thoughts on what SEO means in the current marketing climate. Is SEO still considered a dark art? Getting to the top of SERPs is the aim for companies who invest in SEO. Ben and Eli discuss how you can nurture your SEO process organically and the long-term benefits that com…
 
Author and SEO growth advisor, Eli Schwartz, drops in to chat with ben about product-led growth strategies. Eli recently completed his book titled ‘Product-Led SEO: The Why Behind Building Your Organic Growth Strategy’ where he gets into detail about when and if you need to invest in SEO. What does it mean to have an effective SEO growth strategy? …
 
Ben and Steve Wiideman, CEO and Founder of Wiideman Consulting Group, discuss the importance of marketing to mobile devices. With the launch of Google Mobile Crawl, how important is it for you to prioritize mobile users when thinking about your user interface? And what does this say for the future of search. Ben and Steve talk about optimization ti…
 
Ben connects with Steve Wiideman, CEO and Founder of Wiideman Consulting Group, to talk shop about multi-location SEO. While the pandemic has impacted how SEOs work, data still remains at the heart of this process. You need to know how to scale your multi-point strategy or get the right team involved to help you. Today, Steve shares some pro-tips t…
 
Ben chats with Steve Wiideman, CEO and Founder of Wiideman Consulting Group, about how the pandemic has affected the world of SEO. Steve is a veteran of the SEO industry in both the agency and the consulting sector. Today, backed by his years of first-hand experience in the field, Steve shares how you, too, can both survive the pandemic and prepare…
 
This is the final installment of SEO Reporting Week. So far this week, Tyson and I have talked about SEO KPI funnels, leading versus lagging SEO metrics, evaluating SEO brand metrics, and whether zero click has any value. Today, we're going to wrap up SEO reporting week by talking about SEO stakeholder alignment. Show Notes Connect With: Tyson Stoc…
 
This is the 4th installment of SEO Reporting Week. So far this week, Tyson and I have discussed SEO KPI funnels, the difference between leading and lagging SEO metrics, and how you can evaluate your SEO brand metrics. Today we're going to talk about whether zero click has any real value. Show Notes Connect With: Tyson Stockton: Website // LinkedIn …
 
Welcome to the 3rd instalment of SEO Reporting Week with Tyson Stockton of Searchmetrics. Tyson and I have talked about the SEO KPI funnel and yesterday we talked about leading versus lagging SEO metrics. Today, we're going to continue the conversation talking about evaluating SEO brand metrics. Show Notes Connect With: Tyson Stockton: Website // L…
 
This is the 2nd installment of SEO Reporting Week with Tyson Stockton, Vice-President of Services at Searchmetrics. Tyson and I talked about the SEO KPI funnel, and today we're going to continue the conversation talking about the difference between leading and lagging SEO metrics. Show Notes Connect With: Tyson Stockton: Website // LinkedIn The Voi…
 
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