6 Pillars Needed to Build a Dominant Apparel Brand with Drew Laine

Underdog Empowerment

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If you’ve ever wondered about what all goes into building an apparel brand, Drew Laine is the first person to talk to. If you’ve ever wanted to get serious about it but weren’t sure where to start, today’s episode is for you–from DTG printing to customer feedback, we’ve got everything you need in order to kickstart your own apparel line.

Born in Massachusetts, Drew Laine is an entrepreneur with thirteen businesses in his portfolio, from software to coaching. In his career, he is drawn to building and investing in businesses that both disrupt the status quo and make a social impact. He’s a philanthropist, too. His 501C3 charity, the PenaltyBox Foundation, provides support for members of the hockey community who have faced catastrophe or challenge.

On this episode of Underdog Empowerment, build an apparel brand with Drew’s insight and Zack’s drive. Starting with the foundation, go through the branding and development you need pre-launch. Consider your target market, your product, your aesthetics, and how they all fit together. Use Drew’s six-step figure to maximize your income, make a connection, and then remarket to the same customers. By the end of this episode, you’ll have a variety of tangible ideas you can implement in your own apparel; from there, you’ll have no problem generating interest and making relationships with your customers and community.

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